My first failing campaigns (4)
Hey, I am taking a big guess here, so you are running pop ads?
If yes, It became a quite challenging market now (unless expert here says something different), I knew, for example, Google (Chrome) started for example to block all annoying pops. Therefore, I am not surpirsed you are not making mine!
may I ask what is your monthly budget? and do you use a tracker yet?
Originally Posted by khzidan
Yeah I'm using
So, as first campaign, I followed step-by-step the guide on STM and, with a CPM of 2.33, I got less than 1,000 visits in over 16 hours (with one only convertion), so the intention was then to shut it down (as the guide says). I was asking my-self why was I was getting so few visits and, in order to experience and learn, I raised the bid for the traffic to 3.7 CPM, amount that on the grafic of PropellerAds seemed quite a nice compromise. Still nothing.
I wanted to exagerate it and, with the remaining budget of that campaign (10 dollars), I set the CPM to 5.62, the best amount possible for that campaign. I got traffic actually, but with I ended with 1,900 visits and 4 convertions (2 dollars earned for 11 spent)
I wanted to exagerate it and, with the remaining budget of that campaign (10 dollars), I set the CPM to 5.62, the best amount possible for that campaign. I got traffic actually, but with I ended with 1,900 visits and 4 convertions (2 dollars earned for 11 spent)
When you don't have traffic to work with, you don't have a lot of room for cutting placements etc. to increase ROI. Even if you end up with a profitable campaign in the end, the profits probably won't be worth your effort in maintaining the campaign.
4 campaigns is not a lot. To find a good offer via direct-linking, you'll need to test a TON of offers, only spending a low budget on testing each. The links in the following post should help:
https://stmforum.com/forum/showthrea...l=1#post336436
All we're looking to do at this point, is find 1-2 offers that convert well enough for you to continue running, in order to learn the optimization process. Even if the campaigns don't end up being profitable, don't worry about it. After you've gotten some practice with campaign optimization, you'll move onto running campaigns using landers. And sometime after that, you may want to explore other traffic types - pop HAS become very competitive over the past months, but it still has potential of making profits, and is a fantastic learning tool. Here's a post where I explained when would be a good time to expand away from pop:
https://stmforum.com/forum/showthrea...l=1#post337049
Alternatively, if you're not afraid of the steeper learning curve, you can choose to dive into FB or Native directly. Do keep in mind though that a bigger budget will be required (compared to pop) and you may need to spend a ton of money before seeing your first conversion. (Whereas with pop, you WILL see conversions.)
Hope that helps! Please feel free to ask for further clarification.
Amy
Thank you very much, I'll keep testing offers in order to find on that converts and that has enough traffic.
At the moment I prefer to keep running popads in order to maintain a low budget for the moment to move, in the future, to different types of campaigns.
Thank you very much
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