Have you been wanting to make $ with facebook for some time now?
Here's a campaign I ran quickly that could make you $1,000 or more per day.
So as many of you know, it's football season. One of my favorite seasons as well as a basketball
There's $ to be made with this trend on Facebook, PPV, and maybe media buying.
I was over at C2M and was looking over their top offers and a particular email submit stood out to me.
It was the Free NFL jersey one getting EPC of $.26. Seemed like a good EPC that could end up profitable on Facebook.
I knew that Facebook doesn't like email submits, so I got around it by doing a B&S or you can be more advanced and used advanced cloaking.
So what I did was by first starting out with one team to see if the offer really did convert, and so I started with San Diego Chargers.
Here's the offer:
It was the LP 3 Free NFL. I was switching between LP1 and LP3 and found LP3 converted better. The reason being is that it's fb and people like being social and taking quizzes, and LP3 has a quiz on it.

The ad:

As you can see, I just used the logo of the nfl team. Age 13-20 who liked San Diego Chargers. I'm sure that you can get this offer to convert with 21-35.
I didn't use "Free" in the headline because I didn't want the ads to get disapproved thus the lower CTR.
The ad that converted that highest was the one with the lowest CTR which was of someone tackling someone else.
Edit: I forgot to ad that I direct-linked it. You could try and test LP's with it. Such as the LP's from Stackman's Post.
Revenue:

I almost broke even with this campaign. I didn't bother optimizing it or anything. I might if I have time but I have bigger and better things to do :P
I started running the LP1 then started split-testing LP1 and Lp3 and found LP3 was doing better. This was on C2M. I then tested between C2M and EWA and found EWA converted better. (OBEY) LOL.
I ended up running this ad for only 3-5 hours and it generated me -$20.
Conclusion:
Nice post Dan! I would be careful using this technique on Facebook though, I know they don't take to kindly to it. This definitely would work smoothly on PPV though.
Haha wish I saw this post yesterday...you will understand why very soon!
I run a test on this myself, although I tried the raiders haha cos they got some crazy looking fans on google images
Anyway yeah I couldn't get the epc's anywhere near the network epc's thinking maybe scrub nation!
I am planning on trialing this with a coreg backend and I believe that will be quite rocking, maybe u can beat me to it 
Anyway nice study dude!
I did not know there was such huge money promoting 18+ offers to the 13 year old crowd. I cannot wait to create some campaigns like this and screw over the advertiser. I await more great advice and plan to check out your incredible blog.
@Rich
Yeah it does vary though from what I hear, not always coreg > email submit, but at least you won't get scrubbed 
I will put on my to do list this week or start of next and see what goes on
I did run one of these on PPV during the 2 weeks prior to the superbowl and I also did an NBA version of "Who Will WIn, Miami or Dallas?" And they did quite well for such a simple campaign idea
I divided a 750x550 lander into two, left side was red with the miami logo and a big MIAMI button, right side was blue with the vice versa
The logo was just in white, "Who Will Win The 2011 NBA Championship?!"
And I targeted all the nba shops, scraped everything to do with the two teams, as well as the players, their fan pages etc
I believe I spent around $700 on both TV and Leadimpact during the finals week and netted a bit over $2200
Was good money for a very quick campaign, rinse and repeat every year 
Isn't this offer for 18+ year olds according to network rules ?
Cos one of the question during survey is *whats your age ?* Don't know whether thats just a button or the network actually gathers actual info from these questions.
"so I got around it by doing a B&S "
WHat exactly is B&S................does it mean once ads get approved you switch it with LP.
IF you can let us know more on how facebook got deceived, it would be of great help.
B&S means bait & switch.
So basically you change the landing page after that is approved.
If you decide running something against their TOS I would def suggest cloaking instead of just B&S.
there is definitely money to made with this, but the only problem I ran into when I did mine was that after 4-5 days of $400-$500. My CR went way down and I couldn't profit anymore. Granted I did this using fan pages no B&S, no cloaking. Any advice on how to keep these things going more long-term?
You can't go around targeting 13-18 year old buddy. The traffic you're sending the advertiser is completely worthless for them. The only traffic that has value to the advertiser are people with credit cards in their pockets; 13-18 yo are generally not part of that. You were most likely either to get dropped from the offer or scrubbed to shit within the next few days.
At that CTR, if you went on to target 18+; you wouldn't be able to get your bids low enough to profit with a 22c EPC. Bottom line is, if you ever run a risky offer on Facebook, you better be getting at least a 200% ROI; otherwise it's not worth it. I'm not going to risk the health of my account over a 20%/50% or even 100% ROI offer. Those sort of ROI's come by easy with approved offers.
The NFL offer has been a real popular one for quick cash this year. Like mgrunin said, if you're going to be running risky Facebook traffic, you're going to want a good ROI to justify risking your account health. I recommend creating a second Facebook account and making it a Co-Admin in your page settings. If your Facebook account were to get banned for running campaigns against FB's rules and regulations, you'll at least have your fan page that you can still make money off of over on the other admin's account. I saved a boatload of fans by having a second admin before.
There is also ONE thing to take note of when you decide to run email submits ---> Scrubbing.
Seriously, I would spend my time on some other campaigns/verticals that yield me much higher payout and proven.
I personally say NO to email submits.
This with a coreg back does wonders! Facebook is tight on it though and watches it like a hawk
Also, using images of actual NFL players in weird situations will multiply your current CTR by about 4!
Also not to strain on this fact, but email submits to anyone younger then 19 will usually get you cut from the offer, the younggins don't back out for advertisers.
When your pulling a bait and switch on something like this, what do you send them to before it's approved, a blog page or squeeze page or something? I also was running something like this to team fan pages and then hitting them with the offer when they land on the page...did alright, but not as good as some other fan pages I had set like that...
@chilliflakes
I Think that means Bait and Switch....just like you described.
Cheers,
CZ
@mgrunin
Could you suggest some legit offers for FB where you can get 100% ROI
Thanks
Also if you run underage traffic to the email submits you run the risk of nonpayment. Have had it happen before. Otherwise great case study!
@77erock77
You can send them anywhere really as long as its NOT against Facebooks TOS. The reviewers only focus on whats not allowed, so they won't really care what your linking to as long as its A-OK. A blog, a facebook fan page, your own custom bait page you made, etc..
Awesome thank you, i'm sure this could work even better with a coreg backend and getting it optimized up .