My Complete "Modded/Tuner Car Angle" Auto Insurance Campaign (17)
My Complete "Modded/Tuner Car Angle" Auto Insurance Campaign
Niche: Auto Insurance
Traffic Source: Facebook
My Target Market
- United States
- Males
- 22 to 30
First i researched types of landing pages big auto insurance companies are using. I typed in "Auto Insurance" on google and clicked a couple ads.
Next was time to research keywords. The keywords played the biggest role in this campaign's success. Instead of targeting a mass demographic for auto insurance offering them "cheap deals", i decided to take an angle. The angle i know a lot about is Import/Tuner/Rally cars, so this is the angle i went after.
My Keywords (not all of them were available on Facebook)
JDM, street racing, modded cars, tuner cars, nascar, exhaust, fast and the furious, tokyo drift, gone in 60 seconds, 350z, 240sx, import fest, gran truism, street racing videos, gran truism 5, 300zx, magnaflow, jam motors, corsa exhaust, greedy exhaust, drifting, drift, formula drift, extreme drift circuit, drift union, D1GP, jalopnik, import tuner, skyline, gtr, gismo, ralliart, evo, lancer, subarea wrx, subarea sit, need for speed, honda tuning, supra, rally, ken block, travis pastrana. (I ended up adding a lot more once my campaign was running profitable)
My target demographic was approx 3 million, which is nice and big (this can be good or bad). I also had a backup plan to group my keywords together better instead of throwing them all in 1 campaign. This is a key point to a good campaign. I ended up never doing it because my campaign was doing well, but if i did it would have looked like this.
Better Keyword Grouping
Group 1: fast & the furious, tokyo drift, gone in 60 seconds etc..
Group 2: street racing, modded cars, tuner cars, exhaust, JDM etc…
Group 3: 240sx, 350z, subaru WRX, STi, supra etc..
Group 4: Ken block, travis pastrana, DC Rally, Monster Rally, etc…
and so on.
- Tighter groups, with targeted images = MUCH HIGHER CTR!
- Each of those groups would have been a different campaign with different images, ads & possibly landing pages
Images
I don't have my images on my computer anymore, but there were a LOT! I pretty much just searched every keyword above in google, and took the best images.
My Landing Page
Notes About My Landing Page
- I feel the "Nismo Tuned" keyword on the landing page gave the feel that "we" know what were talking about. Non corporate words on an auto insurance landing page will stand out to users.
- The pic of the nicely tuned 350z should have caught the eye of all the targeted users, which will keep them on the page longer
- Has an overall professional look
- Big clear headline and sub headline
- Different color - very visible call to action
This campaign is still on my Facebook account paused. I tried it recently and while conversions are there, they're only 'meh' (in the red). I suggest not copying this campaign, since I've tried a lot to make it profitable again, but if you just want to see a campaign in action then by all means go ahead. I'd recommend spawning a new idea from it!
Thanks for the *great example*. I find it much easier to see real case studies and then develop my own twist. But I am struggling to find a good cpa auto insure offer that is related to the mod car niche. Do you use a general cpa offer like 2insure4less?
I agree, seeing everything laid out like this really helps to understand the process much better.
Please keep them coming!
Np!
Originally Posted by jjrich
Thanks for sharing
What was your CTR for your LP? and conversion rate?
I ran a UK car insurance comparison engine on FB and generated 100's of leads very quickly, about 1800 in 3 days.
Most UK car insurance cpa offers are for a completed sale but this was for a simple email and a bit of additional info. The only targeting i did was age and gender and as the commission was tiered upwards for increased volume it only went into profit after i hit a certain level. Then the merchant pulled the offer with some b/s about non compliance in the ads.
I then discovered they were then running their own ads on there, virtually the same and using some of my images!
I have tried to replicate this same approach to a US demo with 2insure4less and failed very quickly. (its good to fail quick!) This guide has certainly given me some more ideas to have another go at this. This market is HUGE and there is a ton of money in it if you can get it right.
^^
Awesome! Were you running a private UK auto insurance offer? I've never seen one for the UK.
I once contacted a company in Canada and ran privately. The payout was only $2.50 for a fully completed lead which would pay $14+ in the US, so it didn't work out.
The US market is a lot more saturated. Facebook and PPV have been completed plowed with offers over the last year so you really have to go deeper within the niche for more unique targeting.
jordan,
What was your CTR for your LP? and conversion rate?
I don't think it's very relevant but I'm intrigued 
. Where were the Auto Insurance, Modded Cars and Car Show Packages words linking to?
Originally Posted by stackman
It was the only car insurance offer i could find in the UK that paid by the lead rather than by a completed sale. The cpa was relatively small but the ad response was startling even on a broad target and ctr was good so i ramped it up as quick as possible when i saw the potential as it was only me and one other guy running it on FB. I was disappointed that I got pulled off it so quick as it never reached its peak potential. The merchant must have thought they could do get the same result cheaper.
Originally Posted by Jorge
. Where were the Auto Insurance, Modded Cars and Car Show Packages words linking to?from your landing page did you just link to a general auto insurance offer?
^^
Yep, i looked everywhere for specific offers and even tried to make deals with a couple advertisers directly, but didn't happen.
I know MediaWhiz has the 2Insure4Less Short Form paying $5-ish. Pays out on page 1 (submission of car make, model, year, and zip code). I've never been able to get the long-form version of that offer to work - the one which pays out $10-ish and converts on page 2 or 3
correction,.
Originally Posted by index
Thanks for the thread this makes it all the more clearer how tight your targeting have to be to get high CTRs... I'm starting to get how keywords actually work for campaign, the possibilities for laser targeting are endless!
haha nice.. this concept was actually one of my first profitable affiliate campaigns ever.
at first i had no problems with lead quality, but eventually got a few complaints (i was running high paying short forms they always gave a better EPC) any particular details that you found helped keep the quality of the leads high other than age targeting? My problem with this campaign was, because of the nature of the people who find these ads interesting was the lower my ages the better CTR's I would get which would counter my lead quality to the advertiser.
my age ranges were usually 21-30 males and i would break down the campaigns by car make and target each enthusiast group individually. tested a few landers but they didn't back out as well for me.
any insights on keeping that lead quality up that worked for you?
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