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How To Create A Profitable Campaign Using Pops & Sweeps/Utility Apps (55)


09-02-2017 10:58 AM #1 mademeijere (Member)
How To Create A Profitable Campaign Using Pops & Sweeps/Utility Apps

It's finally so far, I'm starting a Follow along.

After roughly 3 months trying to make it in this game, I really feel the need to get support and advice from the community.

A short introduction about me. My name is Moreno, I'm a dutch citizen currently living in France with my wife and daughter. I have no background in marketing nor any tech stuff, so basically the learning curve from 0 to start was quit something.

After reading many blogs and articles about affiliate marketing I decided to pursue this and try to make it work. At first it looked easier than it actually was.

I launched my first campaign somewhere mid June, which was instantly profitable. It was an antivirus offer in TR. Big geo with all targeting open. Ripped a couple of landers, asked for 3 top performing offers and started the test. After a bit, I found the lander-offer combination which was outperforming the rest and started the optimization strategy.

All was good and I thought, affiliate marketing was really easy, because the offer was instantly break-even. I finally reached all money invested back for that campaign + my first $60 day profit. That was the end of that. I reached the profitable segments after optimization, enjoyed it for one day, doing $60 profit and then... the offer was paused. New regulations with Vodafone and lots of issues with carriers etc.

I then experienced something that's called analysis paralysis. I joined STM, read article after article to find the secret step-by-step plan. I did this for roughly a month without launching any new campaigns, afraid, not knowing what to do. All this time I should've just launched some campaigns instead and learn from that along the way.

I have decided to do things differently and started taking lots of action. Since the moment I decided to stop reading and start launching, I have launched roughly 50 different campaigns with many many different landers and offers. Some campaigns showed some promise, but after optimization, it's being left over with a small portion of traffic.

Therefor I'm reaching out to this community to give me the needed advice and help, to increase my chance of succes.

Current software/tools I'm using:
- Voluum
- VPN
- VPS
- Adplexity
- STM

I have put a simple goal for me to reach at the end of this month (30/09/2017) and that is to:
- Have a full understanding of the basics (tracking, optimising etc.)
- Create profitable campaigns. (whether that be $x or $xx is not important, as long as it's profitable)

How to reach those goals:
Consistently launch new campaigns every day, till a winner is found and then try to scale that.

Currently I have 1 campaign running that shows some promise.

It's a tier 1 country in europe with good volume.

What I did was:
1. Looked at the volume charts in the traffic source (Popads)
2. Made a top-20 list by volume
3. Chose a Geo from that list
4. Asked my manager for 3 top performing offers for that geo and vertical (sweeps)
5. Ripped all landers I could find. Found 7
6. Cleaned the landers and made variations from them with different angles. Ended up with roughly 20 landers for the 3 offers
7. Found the winning angle/lander/offer combination and started optimising the lander: different themes, copy, scripts etc.
8. Used the winning lander from that test to test ALL other offers I could find within that network.
9. Yesterday I have cut down on the winning offer and today I gathered all the offers from a different network and split testing these offers against the winner from the other network.
10. To minimize cost for testing, I only target certain os&versions that were outperforming the rest on previous campaigns, but when winning offer is found, will open all os&versions to see if there are more profitable.

I have also tested all the landers I'm using for speed and currently the speed is about 0.7s
My current bid is at 50% more than the average bid for this geo and targeting.

Stats so far:
Spend: $450.32
Revenue: $ 143.60
ROI: -68.11%

The optimisation strategy that I'm using is:

1. Offers
2. Landers
3. Devices
4. Brands / Models
5. Os & Versions
6. Browsers & Versions
7. ISP / Carrier
8. Categories & Placements

Is this order of optimising a good one?

For the moment that's it. I'll keep this follow along updated as often as possible and it will be fully transparent!

All feedback is welcome!


09-03-2017 07:25 AM #2 mademeijere (Member)

Yesterdays stats:
spend: $100.09
revenue: $20.66
conversions: 8
ROI: -79.36%

I tested 23 offers in this one campaign and these are the results:

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6 from the 23 offers got conversions and 2 from the 6 received 2 conversions.
I let the offers run until roughly each offer had about 2x spend.

Peakconversion calculator shows that all the offers with 0 conversion had a probability of 3% of being best vs the ones with conversions.

For today I cut all offers that did not receive any conversions and continue with the 6.

Next to that, I'm going to prepare a campaign in tier 2/3 countries, that will allow me to use less of my budget and gain more experience with optimising campaigns.

That's it for now. If someone has any feedback, please don't hesitate...


09-03-2017 05:27 PM #3 matuloo (Legendary Moderator)

Hello mademeijere.

You are right, it's very important to take action, as it's the only thing that will take you to your target destination Reading and educting yourself is very important too, but without putting the knowledge to good use, nothing's gonna happen.

I see one big problem with your current testing, it's too much stuff at once - 23 offers in one campaign, that's quite an overkill. Unless you can throw a TON of traffic at that campaign. You're also using multiple LPs (am I right?) which multiplies the possible combinations even more.

You need to lower this a bit, since you already have some data and conversions, pick those offers that gave you conversions and continue just with those. Edit : Just noticed that you already decided to do the same pretty much.

How many LPs have you been using in this campaign? These offers are carrier billing offers or simple leadgens? What kind of traffic are you buying actually - mobile/desktop/wifi/3g? Try to give us some more info please


09-04-2017 08:20 AM #4 mademeijere (Member)

Hey Matuloo,

Thanks for passing by.

"I see one big problem with your current testing, it's too much stuff at once - 23 offers in one campaign, that's quite an overkill. Unless you can throw a TON of traffic at that campaign. You're also using multiple LPs (am I right?) which multiplies the possible combinations even more."

I actually just used 1 landing page for this campaign, which was outperforming other landing pages on similar campaigns with similar offers, but in a different GEO. I think this was a mistake and should definitely just grab the offers that had a couple of conversions and re-test those with some more landing pages in the mix. I'll do that today.

"
You need to lower this a bit, since you already have some data and conversions, pick those offers that gave you conversions and continue just with those. Edit : Just noticed that you already decided to do the same pretty much."

What I'll do is grab the 3 'most promising' offers, and set more landers and angles to the test to see if I can find a better performing lander/angle combination.

"
How many LPs have you been using in this campaign? These offers are carrier billing offers or simple leadgens? What kind of traffic are you buying actually - mobile/desktop/wifi/3g? Try to give us some more info please "

These offers are simple leadgens and traffic is mobile wifi&3G.

Stats from yesterday (03/09/2017):
Spend: $45.70
Revenue: $6.06
ROI: -86.74%

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Plan for today:

Grab my 3 'best' offers. Find as many landers as possible, with different angles, and split test them.
I'm preparing a campaign in a tier 3 country in Asia, which should be ready today.


09-04-2017 12:59 PM #5 matuloo (Legendary Moderator)

It's actually a good idea to use just 1 lander when testing a ton of offers ... testing many offers and many LPs at the same time is an overkill and requires a very large budget. There is one problem though, you need to make sure that the LP you are using is GOOD. Or you can take it the other way around, start with 1 GOOD offer and test it on multiple LPs. So basically, once you have one of the two nailed down, test more of the other variable

If you want to test both at the same time, make sure you do not use TOO MANY, the amount depends on your budget.

Do not mix wifi and 3G in one campaign - they require different bids, they convert differently, wifi is way more flooded with bots than 3G ... treat these two as separate traffic types.

I see you're also working with quite high payout offers, it's good to stay around $1 when starting out ... it costs less to get a decent amount of conversions this way.


09-04-2017 03:16 PM #6 platinum (Veteran Member)

Hey Moreno, congrats on taking action!

I'm noticed from your screenshots that you are having an insane CTR like 100% or more which doesn't look normal.
Based on this you are unable to cut down low ctr placements that might just be draining your camps budget therefore leading to negative ROI.

Check out your landers code in case something is generating false-positive clicks, this post might be helpful.

Let me know if you might need any help on tracing the high ctr on your landers


09-04-2017 05:13 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by platinum View Post
Hey Moreno, congrats on taking action!

I'm noticed from your screenshots that you are having an insane CTR like 100% or more which doesn't look normal.
Based on this you are unable to cut down low ctr placements that might just be draining your camps budget therefore leading to negative ROI.

Check out your landers code in case something is generating false-positive clicks, this post might be helpful.

Let me know if you might need any help on tracing the high ctr on your landers
Thanks for pointing that out platinum, totally overlooked that part


09-05-2017 07:59 AM #8 mademeijere (Member)

Quote Originally Posted by matuloo View Post
It's actually a good idea to use just 1 lander when testing a ton of offers ... testing many offers and many LPs at the same time is an overkill and requires a very large budget. There is one problem though, you need to make sure that the LP you are using is GOOD. Or you can take it the other way around, start with 1 GOOD offer and test it on multiple LPs. So basically, once you have one of the two nailed down, test more of the other variable

If you want to test both at the same time, make sure you do not use TOO MANY, the amount depends on your budget.

Do not mix wifi and 3G in one campaign - they require different bids, they convert differently, wifi is way more flooded with bots than 3G ... treat these two as separate traffic types.

I see you're also working with quite high payout offers, it's good to stay around $1 when starting out ... it costs less to get a decent amount of conversions this way.
Thanks for the tips Matuloo. I didn't know that there was such a huge difference between wifi and 3G traffic. From now on I'll be splitting all traffic on each campaign between 3G & wifi, so that I can bid accordingly.

And for the offer payouts, I do think they are a bit on the high side for me at the moment. So what I'll do for now is let this campaign as it is and maybe give it another try in the near future, since I already obtained quite some data.


09-05-2017 08:07 AM #9 mademeijere (Member)

Quote Originally Posted by platinum View Post
Hey Moreno, congrats on taking action!

I'm noticed from your screenshots that you are having an insane CTR like 100% or more which doesn't look normal.
Based on this you are unable to cut down low ctr placements that might just be draining your camps budget therefore leading to negative ROI.

Check out your landers code in case something is generating false-positive clicks, this post might be helpful.

Let me know if you might need any help on tracing the high ctr on your landers
Hey Platinum, thanks for your input! I went through the post that you send and if I understand it correctly there is a piece of code that is causing this for me.

I went through my landers and the codes that I think that are causing this are:

<meta http-equiv="refresh" content="40; url=http://mytrackinglink.com/click"/>

And I'm also using a backfix code:

<script type="text/javascript">
! function () {
var t;
try {
for (t = 0; 10 > t; ++t) history.pushState({}, "", "#");
onpopstate = function (t) {
PreventExitPop = false;



t.state && location.replace("http://mytrackinglink.com/click")
}

} catch (o) {}
}();
</script>

Is it possible that these pieces of code are causing the high CTR? And if so, you recommend commenting the code to see if it works and this way I'll be able to identify the low CTR placements that might be draining my budgets?


09-05-2017 08:14 AM #10 platinum (Veteran Member)

Yes correct, most probably the below line is the generating the false positive clicks.

Quote Originally Posted by mademeijere View Post
<meta http-equiv="refresh" content="40; url=http://mytrackinglink.com/click"/>
Try commenting or totally removing this line so that your lander won't generate a tracker click each time it is visited.
Backfix script is not necessarily hurting your ctr, so you can keep it the way it is.


09-05-2017 08:34 AM #11 mademeijere (Member)

(Stats from yesterday 04/09/2017):

Campaign: Tier 1 Sweep
Spend: $50.01
Revenue: $7.66
Conversions: 3
ROI: -84.68%
Note: I let this campaign as it is for now, and will focus on lower payout offers in tier 2 / 3 geos.

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Campaign: Tier 3 Sweep
Spend: $37.05
Revenue: $3.14
Conversions: 35
ROI: 91.52%

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This campaign is in a huge tier 3 geo in asia.
What I did was:
1. Spying using adplexity, to see what others are running in the chosen geo.
2. Ripped all the distinctively different landers, cleaned them up and adjust them to the offers that were available on the networks I'm using
3. Gathered all the offers I could find for this geo/vertical: found 10 similar offers, but all a slight variation.
4. I ended up with 4 landers for the 10 offers. In total I made 36 different landers to suit the different offers.
5. I started the test yesterday night just after I read Matuloo's post on the difference between 3g and Wifi traffic, so I only targeted 3G traffic.
6. Set the bid 50% higher than the average on the traffic source and let it run the budget.

In total it was 10 offers with an average payout of about 0.09$. I initially set a budget of $15, and it run through the budget in 5 minutes. That's how much traffic is available for this geo.

Many conversion came in and I used the statistical calculators to cut offers. So I cut the offers and from the 10 there were only 3 left to continue with, so I added another $10 for the test. This also got spend pretty quickly and some more conversions came in.

I then realized that many of the other offers kept getting conversions even though their budgets had been drained for a while, which meant that there was a conversion delay. I then decided to let it for what it is for the night and come back in the morning to see the final results.

To take all the stats from this campaign into consideration, I'm now left with 5 offers that are performing similar, 1 of those has a cap, so I'll let that one for now. So I have 4 offers left that are doing similar performance.

Today I'll run more traffic to them to find the best performing offer - lander combination.

I have a question about landers / angles...

Once starting out a new campaign, what would be the best way to approach this based on angles? Is it good to first test the landers that are out there using the common angles like:
- congratulations, your device has been chosen
- You have the chance to win...

Or is it better to straight away come up with own angles and take the existing landers, but change the angle on the landers?

Or maybe for the first test, try using first the common landers out there to find something that's working and then make variations of the winning lander, changing angles, copy, images etc.?


09-05-2017 08:37 AM #12 mademeijere (Member)

Quote Originally Posted by platinum View Post
Yes correct, most probably the below line is the generating the false positive clicks.



Try commenting or totally removing this line so that your lander won't generate a tracker click each time it is visited.
Backfix script is not necessarily hurting your ctr, so you can keep it the way it is.

Wow thanks for the fast reply! Before I run the campaign today, I'll first remove this line of code and will post the results back tomorrow.

Thanks for the tip!


09-05-2017 08:39 AM #13 platinum (Veteran Member)

Quote Originally Posted by mademeijere View Post
Wow thanks for the fast reply! Before I run the campaign today, I'll first remove this line of code and will post the results back tomorrow.

Thanks for the tip!
Sure, update your landers then continue on sending them traffic. If you'd like you can PM me one of your landers so that I can help you spot any other thing that might be causing high ctr.


09-05-2017 08:45 AM #14 platinum (Veteran Member)

Quote Originally Posted by mademeijere View Post
I have a question about landers / angles...

Once starting out a new campaign, what would be the best way to approach this based on angles? Is it good to first test the landers that are out there using the common angles like:
- congratulations, your device has been chosen
- You have the chance to win...

Or is it better to straight away come up with own angles and take the existing landers, but change the angle on the landers?

Or maybe for the first test, try using first the common landers out there to find something that's working and then make variations of the winning lander, changing angles, copy, images etc.?
The landers you are seeing in adplexity are pretty tested
You can send traffic to your offers without having to change angles, images and so on in case the lander matches your offer. In case you have a winning combination of lander / offer you can split test one of your successful landers with a different angle and see the results. This way you won't waste too much time altering landers while you are looking to find a good offer. Also as Matej suggested, go for lower payout offers and focus on optimization and launching new camps.


09-05-2017 11:03 AM #15 mademeijere (Member)

Quote Originally Posted by platinum View Post
Sure, update your landers then continue on sending them traffic. If you'd like you can PM me one of your landers so that I can help you spot any other thing that might be causing high ctr.
So I double checked the landers and only 1 of the 4 has the meta refresh link and the other lander had a little bit of code like in the picture you showed in the other thread:

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I removed these in the lander and will run the test again.

One of the landers actually has a decent CTR of average 7%

And there is one lander where I couldn't find the code that you explained, but it does have an abnormal high CTR of 140% average. I send PM the link of the lander.


09-05-2017 11:12 AM #16 mademeijere (Member)

Quote Originally Posted by platinum View Post
The landers you are seeing in adplexity are pretty tested
You can send traffic to your offers without having to change angles, images and so on in case the lander matches your offer. In case you have a winning combination of lander / offer you can split test one of your successful landers with a different angle and see the results. This way you won't waste too much time altering landers while you are looking to find a good offer. Also as Matej suggested, go for lower payout offers and focus on optimization and launching new camps.

Ok thanks for the tips!

As for the offers, I have stopped the high payout offers and focus now only on offers in the $1 price range.


09-05-2017 01:23 PM #17 platinum (Veteran Member)

Aside from the following code

Code:
<meta http-equiv="refresh" content="40; url=http://mytrackinglink.com/click"/>
Here are a few things that might be worth checking out in the lander you sent me:

Auto-redirect script: after 180s this script will automatically send the visitor to the offer page, hence generating a click. - I would get rid of this, since you are in the learning process and it can influence lander and placements stats.
Code:
<script type="text/javascript">var str1;str1="http://mytrackinglink.com/click";setTimeout(function(){alert("Sie werden auf eine unserer Partnerseiten weitergeleitet.\n\nGeben Sie Ihre Kontaktdaten ein und wählen Sie den Preis aus, den Sie gewinnen möchten.");PreventExitPop=false;window.location=str1},180000);</script>
Back-button: Pointing to the same Click URL as the real offer.

Code:
</script>
    
    <script type="text/javascript"> 
! function () { 
var t; 
try { 
for (t = 0; 10 > t; ++t) history.pushState({}, "", "#"); 
onpopstate = function (t) { 
t.state && location.replace("http://mytrackinglink.com/click/2") 
} 
} catch (o) {} 
}(); 
</script>
Personally, I would use No Back button script so the user stays in the landing page or setup an Afflow offer link to have a redundant offer to split test. That way even from the stats you can view what is the percentage of visitors clicking the back button.

Error generating scripts
: The below script has an incorrect variable which is generating continuous errors on the page.
Code:
<script type="text/javascript">(function(){var c=document.body.innerHTML;for(var b in param){var a=RegExp("\\["+b+"\\]","gi");c=c.replace(a,param[b])}document.body.innerHTML=c})();</script>
After fixing up your landers from script generated clicks let see the stats of your campaign based on publisher stats


09-05-2017 01:35 PM #18 mademeijere (Member)

@ Platinum

Wow thanks for the advice man! Much appreciated! I'll follow your advice and clean the landers and we'll see if the CTR will drop to 'normal'.


09-05-2017 02:35 PM #19 matuloo (Legendary Moderator)

If you want, you can still keep the autoredirects in your LPs, but send that traffic to another campaign - so not to the click url but to an entirely new campaign (copy of the original one for example) - you might get some extra conversions that way. Basically, you want to keep the "Extra" clicks away from the original campaign, so it doesn't screw your data and offer rotation. However, since you are using Voluum, make sure the extra events won't cost you more than the extra revenue would be.

I'm with platinum on the LPs too - start with the ripped ones, to get some "benchmark" data, then test modified ones and compare them with the performance of the ripped ones ... that will give you an idea in terms of whether you took the right path or the new angle sucks.

I would test one more thing, since you're in a large GEO - test lower bids too, there will be enough traffic available anyways, it will come in slower and in some cases, low bids work better - though in general, higher bids equal to higher quality traffic.


09-05-2017 08:49 PM #20 mademeijere (Member)

Quote Originally Posted by matuloo View Post
I would test one more thing, since you're in a large GEO - test lower bids too, there will be enough traffic available anyways, it will come in slower and in some cases, low bids work better - though in general, higher bids equal to higher quality traffic.
Thank you for your input.

Question about the different bids. When is the right time to start testing bids? Is this best done once you've found the winning offer/lander combination? Or maybe directly from the beginning with several offers/landers?


09-05-2017 10:30 PM #21 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
Thank you for your input.

Question about the different bids. When is the right time to start testing bids? Is this best done once you've found the winning offer/lander combination? Or maybe directly from the beginning with several offers/landers?
There is not just one way of doing it. Some people go for multiple bid levels straight away, with the same funnel, looking for the level that works best. Once they have it, they optimize the rest.

With proven funnels, or in markets that I know, I shoot for higher bids straight away. But if I'm testing something new, I like to start lower and then increase it once I have something that shows promise.

In your case, since it's a large GEO, I would take the funnel that you have now and retest on lower bids. Then I'd compare the results and act accordingly. If you still convert comparable on lower bids, I would focus on those.


09-06-2017 04:13 AM #22 Mr Payne (Member)

Quote Originally Posted by matuloo View Post
There is not just one way of doing it. Some people go for multiple bid levels straight away, with the same funnel, looking for the level that works best. Once they have it, they optimize the rest.

With proven funnels, or in markets that I know, I shoot for higher bids straight away. But if I'm testing something new, I like to start lower and then increase it once I have something that shows promise.

In your case, since it's a large GEO, I would take the funnel that you have now and retest on lower bids. Then I'd compare the results and act accordingly. If you still convert comparable on lower bids, I would focus on those.


I do a very similar approach in many of my campaigns but there is some variance to my methodology. I can encourage you to follow Matuloo's advice. TR is a competitive geo so if you don't make much progress soon you may want to consider moving on and revisiting it later with a bigger budget and/or more experience.

As suggested, offers with less than $1 payout make for create starting points and can build solid campaigns with them. Ask your AM's for low payout utility apps or sweeps in several geos... considering switching gears and putting your effort into testing as many geo's as quickly as you can > then focus on the most promising. That is if you decide to put a pin in TR for the time being.

Looking forward to your progress and I love the action taken so far!



Andrew


09-06-2017 06:27 AM #23 mademeijere (Member)

Quote Originally Posted by platinum View Post
Aside from the following code
Code:
<meta http-equiv="refresh" content="40; url=http://mytrackinglink.com/click"/>
Here are a few things that might be worth checking out in the lander you sent me:

Auto-redirect script: after 180s this script will automatically send the visitor to the offer page, hence generating a click. - I would get rid of this, since you are in the learning process and it can influence lander and placements stats.
Code:
<script type="text/javascript">var str1;str1="http://mytrackinglink.com/click";setTimeout(function(){alert("Sie werden auf eine unserer Partnerseiten weitergeleitet.\n\nGeben Sie Ihre Kontaktdaten ein und wählen Sie den Preis aus, den Sie gewinnen möchten.");PreventExitPop=false;window.location=str1},180000);</script>
Back-button: Pointing to the same Click URL as the real offer.

Code:
</script>
    
    <script type="text/javascript"> 
! function () { 
var t; 
try { 
for (t = 0; 10 > t; ++t) history.pushState({}, "", "#"); 
onpopstate = function (t) { 
t.state && location.replace("http://mytrackinglink.com/click/2") 
} 
} catch (o) {} 
}(); 
</script>
Personally, I would use No Back button script so the user stays in the landing page or setup an Afflow offer link to have a redundant offer to split test. That way even from the stats you can view what is the percentage of visitors clicking the back button.

Error generating scripts
: The below script has an incorrect variable which is generating continuous errors on the page.
Code:
<script type="text/javascript">(function(){var c=document.body.innerHTML;for(var b in param){var a=RegExp("\\["+b+"\\]","gi");c=c.replace(a,param[b])}document.body.innerHTML=c})();</script>
After fixing up your landers from script generated clicks let see the stats of your campaign based on publisher stats
So I went through the landers and triple checked all the landers to look for these codes, but wasn't able to find the codes that you showed. (next to the meta refresh and the back-button script). So I think it might just be possible that many people are clicking away on the lander and are being redirected to my tracking link, which in turn would send them to an offer. You think this is a possibility?


09-06-2017 06:31 AM #24 mademeijere (Member)

Quote Originally Posted by matuloo View Post
There is not just one way of doing it. Some people go for multiple bid levels straight away, with the same funnel, looking for the level that works best. Once they have it, they optimize the rest.

With proven funnels, or in markets that I know, I shoot for higher bids straight away. But if I'm testing something new, I like to start lower and then increase it once I have something that shows promise.

In your case, since it's a large GEO, I would take the funnel that you have now and retest on lower bids. Then I'd compare the results and act accordingly. If you still convert comparable on lower bids, I would focus on those.
Ok thanks. So what I've done now is duplicated the camp twice, in both the tracker and traffic source, and will adjust bids in those duplicated camps. They are now pending approval.

I'll put the bid from 'Camp 1' at Average bid
'Camp 2' 20% higher than average bid
and 'Camp 3' the original camp at 50% higher than average bid.

Is average bid of the geo / targeting low enough to start testing out? Or would you put it even below that?


09-06-2017 06:38 AM #25 mademeijere (Member)

Quote Originally Posted by Mr Payne View Post
I do a very similar approach in many of my campaigns but there is some variance to my methodology. I can encourage you to follow Matuloo's advice. TR is a competitive geo so if you don't make much progress soon you may want to consider moving on and revisiting it later with a bigger budget and/or more experience.

As suggested, offers with less than $1 payout make for create starting points and can build solid campaigns with them. Ask your AM's for low payout utility apps or sweeps in several geos... considering switching gears and putting your effort into testing as many geo's as quickly as you can > then focus on the most promising. That is if you decide to put a pin in TR for the time being.

Looking forward to your progress and I love the action taken so far!



Andrew
Hey Andrew, thank you for your input.

I have currently 1 campaign running and it's not in TR. From all the offers that I have tested in the geo I'm in now, there are only 2 left with a payout of $0.11 & $0.08, so well below the $1. As for testing more geos and switching gears, for today I have planned to do a proper spy day, searching for many potential campaigns in different geos and ask my managers for recommended offers. Then preparing those campaigns and launch them asap.


09-06-2017 06:54 AM #26 mademeijere (Member)

Stats from yesterday (05/09/2017):
Spend: $23.37
Revenue: $2.84
Conversions: 30
ROI: -87.85%

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ID:	16645

Based on the stats I am now able to cut down to 2 remaining offers:
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As for the landers, it seems I can only cut 1 so far:
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So today I'll continue with 2 offers and 3 landers in this campaign, till the winning combination is found.

To save some budget, the campaign is only online between certain hours in the night. And it then runs quickly through the budget. To speed up the testing process, I'll launch the campaign earlier today and hopefully will get quicker results.

Plan for today:
- Wait for the approval of duplicated campaigns with lower bids and launch them
- Ask AM for recommended offers in tier 2/3 geos
- Search Adplexity for potential campaigns
- Prepare new campaigns


09-06-2017 09:02 AM #27 platinum (Veteran Member)

Quote Originally Posted by mademeijere View Post
Stats from yesterday (05/09/2017):
Spend: $23.37
Revenue: $2.84
Conversions: 30
ROI: -87.85%

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@mademeijere

The scripts and repeated links noticed above were in the Spinner lander, anyway that is still ok I guess so that you have some suggestions from where to start.

Also, for the lander that has generated 9 conversions, kindly post stats screenshots by website id so that you can check ctr on publisher level and take out the non-performing ones, considering that this lander has a more realistic ctr.


09-06-2017 10:05 AM #28 mademeijere (Member)

Quote Originally Posted by platinum View Post
@mademeijere

The scripts and repeated links noticed above were in the Spinner lander, anyway that is still ok I guess so that you have some suggestions from where to start.

Also, for the lander that has generated 9 conversions, kindly post stats screenshots by website id so that you can check ctr on publisher level and take out the non-performing ones, considering that this lander has a more realistic ctr.
These are the website ID stats for that lander, ordened by costs:

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ID:	16646

What should I be looking for when analyzing these stats?

Something like taking the average CTR and everything that's below without conversions and a certain amount of spend, I should cut? I don't exactly know yet what to do for this.


09-06-2017 10:34 AM #29 mademeijere (Member)

The campaign started running today, but I made a little mistake and instead of using the right url from the duplicate campaign, it was still on the original bid. So I paused all traffic, and am waiting for the approval at the traffic source with the correct urls from the duplicate campaign. I did receive 5 conversions, and they were all for the same offer, which gives me stat. significance. So I'm down to 1 offer now
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As for the landers, the 5 conversions came in on 2 of the landers, which allows me to also cut down 1 more lander:

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And I think I found what was causing the high CTR: I changed my back button script to stay on the lander using: "#" instead of my tracking URL. So the CTR of the landers are currently:

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Thanks for the tips @Platinum & @Matuloo. For now I don't have another campaign running where I could send the 'extra' clicks to, so I let the setup like this for now and will be able to cut bad placements.

Edit: Ok so it seems like I celebrated too early with cutting down the offer. 7 more conversions came in all on the other offer!
So once the campaigns are approved at the traffic source it will still be the 2 offers against each other till stat. significance.

I DID find the winning lander though!
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So it's now only 2 offers with 1 lander. Hopefully the winning offer will show up quickly, but as the conversions come in late, I will make the decision of cutting the last offer tomorrow, so that I'm pretty sure that most conversion have been registered!


09-06-2017 11:26 AM #30 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
Ok thanks. So what I've done now is duplicated the camp twice, in both the tracker and traffic source, and will adjust bids in those duplicated camps. They are now pending approval.

I'll put the bid from 'Camp 1' at Average bid
'Camp 2' 20% higher than average bid
and 'Camp 3' the original camp at 50% higher than average bid.

Is average bid of the geo / targeting low enough to start testing out? Or would you put it even below that?
I would go even lower, if I was to test 3 levels, the average bid would be in the middle. The lowest one would depend on the GEO and competition level, I'd try to find the lowest possible bid for the network to actually start sending me traffic.

The results you are having now make it impossible to profit on the high bids you are using now, try to go way lower to see if you are able to convert still or it's time to test something else.


09-25-2017 02:41 PM #31 mademeijere (Member)

Quote Originally Posted by matuloo View Post
There you go man, I'm really glad that you managed to get a profitable campaign... hard work and persistence paid off, right?
It is not only the hard work and persistence that made me achieve this. Without your advice and from others I would still be questioning every move I make. The difference now is, I know where to look for and if I should proceed with a campaign or not. Though, hard work is really important as well. Thanks again


09-25-2017 02:51 PM #32 mademeijere (Member)

Quote Originally Posted by matuloo View Post
Depends on the "bigger picture"... So you have 3 campaigns running now, you are competing a bit against yourself, but that is not necessarily a problem. The question is, are you getting more profits when running all 3 of them?

I other words, let's say the high bid campaign is getting 10 000 visits a day, when you started the mid and low bid campaigns, was the original one still getting 10 000 visits, or did it go down to 4000, while the low and mid camp each received around 3000 visits? Know what I mean? Cloning campaigns and using bid levels is a legit strategy, just make sure you're not just sucking traffic away from the original campaign. The final PROFIT should be the merit to look at. If it goes up, then by all means run multiple campaigns.
I get the point! When I was testing several bids, I received loads of traffic on each of the bid + conversions. The overall profit was more with 3 camps compared with 1. Though this morning, I noticed that one of the camps wasn't getting the conversions like before, so I think in this case I figured I was competing too much with myself. It wasn't getting the same amount off traffic neither. So thanks for the clear explanation! I know now where to look for in such situations.

Unfortunately the server where the offer was available on is 'under maintenance'. I don't know if it will actually will get back online or not, but luckily I was able to run it profitably for 2 full days haha. There's also not many offers like this available in the chosen geo in my networks. So I'll just continue with testing other camps and keep an eye out for this offer.


09-25-2017 02:58 PM #33 cmdeal (Veteran Member)

Quote Originally Posted by mademeijere View Post
Basically creating a WL for them?
The main question you need to answer is whether you are competing against yourself or whether you are getting incremental traffic and conversions.

The only way to see is to test it out.

It is total profit that matters, not necessarily profit margin, so you can see what works best.


09-25-2017 04:00 PM #34 mademeijere (Member)

Quote Originally Posted by cmdeal View Post
The main question you need to answer is whether you are competing against yourself or whether you are getting incremental traffic and conversions.

The only way to see is to test it out.

It is total profit that matters, not necessarily profit margin, so you can see what works best.
I get it now! In the end its definitely all about the profit! I could see that yesterday I was receiving extra traffic with those different bids, though this morning wasn't getting the same results at all, probably due to competing with myself.

Thank you for your input!


09-25-2017 07:30 PM #35 craig88 (Member)

Awesome work mademeijere! Really good to read through it from start to finish and see how some days were such big spends with high negative ROI's and how it all worked out in the end. I know there is still a long way to go but it seems you cleared the first hurdle

I need to follow your example and just do a lot more testing and spending.


09-25-2017 08:26 PM #36 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
It is not only the hard work and persistence that made me achieve this. Without your advice and from others I would still be questioning every move I make. The difference now is, I know where to look for and if I should proceed with a campaign or not. Though, hard work is really important as well. Thanks again
I can give you all the advice there is in the world, but if you don't take action ... well, the results simply won't come. Everyone will get support here on STM, but not everyone can actually use it in the right way and that's where you succeeded And I'm glad I could help.

You know the basics now, you know it certainly does work ... now it's about finding new offers, verticals, GEOs ...

BTW: when an offer goes down, reach out to your AM immediately, sometimes even the advertiser isn't aware of the problem.


09-26-2017 10:16 AM #37 mademeijere (Member)

Quote Originally Posted by craig88 View Post
Awesome work mademeijere! Really good to read through it from start to finish and see how some days were such big spends with high negative ROI's and how it all worked out in the end. I know there is still a long way to go but it seems you cleared the first hurdle

I need to follow your example and just do a lot more testing and spending.
Hey Craig thanks!

It's really a lot of testing and looking for what works for you. I did spend a lot of money so far withouth the actual return of investment. In return of spending that much money, I have been able to learn a lot and it's more than worth it. Now I just hope to duplicate the result faster.

I hope things will work out for you! Good luck


09-26-2017 10:22 AM #38 mademeijere (Member)

Quote Originally Posted by matuloo View Post
I can give you all the advice there is in the world, but if you don't take action ... well, the results simply won't come. Everyone will get support here on STM, but not everyone can actually use it in the right way and that's where you succeeded And I'm glad I could help.

You know the basics now, you know it certainly does work ... now it's about finding new offers, verticals, GEOs ...

BTW: when an offer goes down, reach out to your AM immediately, sometimes even the advertiser isn't aware of the problem.
I hope I can now duplicate my proces in a much faster and more efficient way. That's what I'm trying to establish now, solid processes, step-by-step lists of how to look for offers, clean landers, upload them etc. So instead of launching campaigns I've been doing some homework now and I'm trying to get some sort of an competitive edge over all those other affiliates.


At least I have the confirmation that affiliate marketing is REAL

I contacted my manager and they send the advertisers a notification. They havn't heard anything from them yet, but they'll let me know asap.


09-27-2017 12:29 PM #39 mademeijere (Member)

OK so had not much going on yesterday, was preparing my approach of how to choose/launch campaigns. Today I've been mainly preparing campaigns and still searching for more. It's time for a campaign launching spree! We'll see if my new approaches will pay off. The more campaigns I properly launch, the more chance of getting something working! To be continued...


09-27-2017 01:04 PM #40 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
OK so had not much going on yesterday, was preparing my approach of how to choose/launch campaigns. Today I've been mainly preparing campaigns and still searching for more. It's time for a campaign launching spree! We'll see if my new approaches will pay off. The more campaigns I properly launch, the more chance of getting something working! To be continued...
How about the good offer you've been running, is the server back online?


09-27-2017 04:15 PM #41 mademeijere (Member)

Quote Originally Posted by matuloo View Post
How about the good offer you've been running, is the server back online?
Well they've finally been able to contact them, and there were some landers being used which they didn't like. So they stopped the offer. When all landers are within the restrictions it will get back online I've heard. So my hopes are that it will be back online tomorrow! Then we'll see if the adjusted landers are still converting as good! But won't be a problem I think


09-28-2017 03:58 PM #42 mademeijere (Member)

Ok so the offer was converting nicely and suddenly stopped again. I thought straight away they paused the offer again, but no, this time every single domain has been flagged! Pretty sh*t situation.

I had every now and then a subaccount being flagged, but not the whole account! Every time it's being flagged, is because I'm doing an Antivirus campaign with an aggressive lander. How can I avoid this? I guess it's not entirely avoidable, but would it help if you cloak campaigns?


09-28-2017 04:20 PM #43 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
So yesterday was a day full of campaign preparation and launching. What I did was asked my AM for their top converting offers in tier 2/3 geos. I prepared in total about 6 campaigns and launched them. Some offer converted more than once and some didn't receive anything. 1 offer had a payout of about $5 which I know is quit to high to test for me, but with the experience that I gained over the last month, I felt confident enough to try it out. It did receive several conversions, but it defenitely cost A LOT more to test, even though $5 is not that much. Compared to a $0.50 offer it's a lot of difference. So in order to once again keep my eye out on budget I keep this campaign in case I don't have anything else and maybe will pursue it in a later stage again.
I think you have enough experience to be able to run higher payout offers, but as you could see yourself, it just costs more to test them ... so it's about the budget pretty much.

Quote Originally Posted by mademeijere View Post
Somehow doing it the way I'm doing it, I feel that I'm running after the facts. I'm asking my managers for the top offers on the network and I look for my chosen geo and vertical. Somehow doing it this way, I always feel I'm left over with the crumbles. Since the offer is already a TOP offer, it basically means that the first people on it took the biggest share of it and have the campaign pretty much optimized and / or are already scaling.

Somehow I have to refine my approach of finding offers and make them top offers myself instead of using the top offers. Even though the top offers are proven to convert, I might be running on the same traffic sources where the majority of people have been already converted or are not interested. I might be wrong about this, but this is my feeling about it. If anyone has another opinion about this, please hop in and let me know! Some advice here is really needed and defenitely appreciated!
This is right, but only partially. Top offers really can be saturated to some point, and yes, they might be promoted on the sources you are using too ... but that doesn't mean it's not possible to make them work. It's about your approach, that has to be different from the rest. We had another thread about this opened recently, check it out : https://stmforum.com/forum/showthrea...h-the-big-dogs

Quote Originally Posted by mademeijere View Post
So in order to find myself good offers, I've been looking over and still am looking on STM for some approaches that other people are using. I came across several posts that are very interesting where people talk about using Adplexity as a source for finding campaigns. Also being able to see what the trends are and what are not.

I also am currently only registered with 4 networks, so that's something I'm going to tackle in the rest of the day and apply to several more networks, so that I have a healthy amount of offers available in my chosen geos and verticals. Currently I'm looking mainly for Pin submit offers, since I really have had the most traction and 'success' with these kind of offers. Somehow the leadgen offers with pops haven't given me the real results I'm looking for, even though I know they work, since I've got a tiny campaign that has been on Auto-pilot for the last week that makes me on average $10 a day. But as nice $10 profit a day for me is at the moment, I 'stumbled' upon a pin submit offer, and I have to say that you know when you see a 'hot' offer. It just keeps converting.
Adplexity definitely helps a lot, especially when looking for some inspiration, I'm using it all the time. Leadgen and POPs isn't exactly the best combination, the problem is the absence of any targeting and pre-selling, so the quality seems to be a problem too, unless the offer is a very broad-appeal one. Registering for more networks is a good idea too, just make sure you're not using all at the same time, it's lethal for your cashflow


09-28-2017 04:21 PM #44 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
Ok so the offer was converting nicely and suddenly stopped again. I thought straight away they paused the offer again, but no, this time every single domain has been flagged! Pretty sh*t situation.

I had every now and then a subaccount being flagged, but not the whole account! Every time it's being flagged, is because I'm doing an Antivirus campaign with an aggressive lander. How can I avoid this? I guess it's not entirely avoidable, but would it help if you cloak campaigns?
Cloaking would help yes, but that puts you in an even more risky position, network ban for that quite often... you need to make the decision if it's worth it or not. I personally prefer to work with verticals/offers where cloaking isn't necessary. This means lower profits, but it's more sustainable.


09-28-2017 04:28 PM #45 mademeijere (Member)

Quote Originally Posted by matuloo View Post
I think you have enough experience to be able to run higher payout offers, but as you could see yourself, it just costs more to test them ... so it's about the budget pretty much.



This is right, but only partially. Top offers really can be saturated to some point, and yes, they might be promoted on the sources you are using too ... but that doesn't mean it's not possible to make them work. It's about your approach, that has to be different from the rest. We had another thread about this opened recently, check it out : https://stmforum.com/forum/showthrea...h-the-big-dogs



Adplexity definitely helps a lot, especially when looking for some inspiration, I'm using it all the time. Leadgen and POPs isn't exactly the best combination, the problem is the absence of any targeting and pre-selling, so the quality seems to be a problem too, unless the offer is a very broad-appeal one. Registering for more networks is a good idea too, just make sure you're not using all at the same time, it's lethal for your cashflow

Thanks for your advice, much appreciated! And also the link, some good information in there.

I do run broad appeal offers: mainly sweepstakes at the moment. I mean, who wouldn't want to win an iPhone


09-28-2017 04:33 PM #46 mademeijere (Member)

Quote Originally Posted by matuloo View Post
Cloaking would help yes, but that puts you in an even more risky position, network ban for that quite often... you need to make the decision if it's worth it or not. I personally prefer to work with verticals/offers where cloaking isn't necessary. This means lower profits, but it's more sustainable.
Yes I'm really not too keen on running aggressive "Your phone is gonna blow up" kind off campaigns, but since it was in the top offers I thought, lets check it out. Well I payed the price and all accounts have been flagged I've never ran into these situations with sweepstakes.

But even when running sweepstakes within the restrictions, white hat, is it not better to cloak and 'protect' your assets so it's way less likely someone will copy your campaign? I know for now I don't have to worry about someone copying my work since it's not much worth, but for someone like yourself, doing big volume.. wouldn't it be better?


09-28-2017 08:15 PM #47 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
But even when running sweepstakes within the restrictions, white hat, is it not better to cloak and 'protect' your assets so it's way less likely someone will copy your campaign? I know for now I don't have to worry about someone copying my work since it's not much worth, but for someone like yourself, doing big volume.. wouldn't it be better?
I gave up on it quite some time ago, some spytool was always able to grab the campaign anyways, so instead of trying to fight them over and over, I decided to focus on updating my campaigns more often


09-29-2017 02:24 PM #48 mademeijere (Member)

Quote Originally Posted by matuloo View Post
I gave up on it quite some time ago, some spytool was always able to grab the campaign anyways, so instead of trying to fight them over and over, I decided to focus on updating my campaigns more often
Instead of being in a never ending battle, focus on the things that have the most impact, got it. On the other hand, if you have good contacts with managers / networks / sources etc. you might be able to get better deals on offers / traffic / higher payout / exclusivity on offers etc. so that copying your campaign would be way more difficult.

I really need to just keep on working hard and smart and build good relationships in the world of affiliate marketing to get that competitive edge. First I need to continue to gain more experience and focus on the things that have the most impact in this business.


09-29-2017 02:35 PM #49 mademeijere (Member)

Ok so not much going on yesterday. The offer went back online and is still converting well enough to make it profitable. Though since I had to change my landing page, the conversion rate dropped quit something, which is unfortunate. I created several different elements of the landing page in order to get that high conversion rate back, but these tests have failed so far.

At the moment the offer is on roughly break-even with lots of room for optimization. I also still want to test out some higher bids to see if there is some more converting traffic at higher bids. The lower bid at the moment is in the negative.

I've applied for 2 other networks and probably later on today will be in touch with another 1. This way I'll have more offers to split test and have more chance on finding a good offer.

I also joined 4 other traffic sources and added some money in all of them. As soon as I have this campaign optimized I'll launch in each of those traffic sources and will try to scale for the first time! Exciting moments.

I asked my manager if they were able to give me a payout increase for the offer. If it's possible I'll be able to make a couple of extra segments profitable, which will make it easier for me to scale the campaign.

I'm also going through many blogs of reputable affiliates and here on STM, to refine my approach of launching campaigns, finding offers etc. I think that I'm onto something and that soon enough I'll increase my chances of finding converting offers at a much faster rate. If that is true, I'll continue refining my approach and try to get a stable income from my business. Can't wait!


09-29-2017 02:47 PM #50 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
Instead of being in a never ending battle, focus on the things that have the most impact, got it. On the other hand, if you have good contacts with managers / networks / sources etc. you might be able to get better deals on offers / traffic / higher payout / exclusivity on offers etc. so that copying your campaign would be way more difficult.

I really need to just keep on working hard and smart and build good relationships in the world of affiliate marketing to get that competitive edge. First I need to continue to gain more experience and focus on the things that have the most impact in this business.
Good relationships definitely help, but in the end it all comes down to business and numbers ... you will get better deals if you deliver quality leads, you will get cheaper traffic if you buy tons of it and you might get access to exclusive offers if you prove yourself and show that you can deliver quality and volume at the same time

So yeah, work on the relationships, work on getting the experience and work on learning the AM game in and out


10-03-2017 10:14 AM #51 mademeijere (Member)

Quote Originally Posted by matuloo View Post
The only advice I can give you now is to learn how to walk the fine line ... aggressive stuff converts well, but sources don't want to let it fly. So you need to figure out how to get the message through and still being mild enough for the sources to let it in. If they don't allow "9" try "6", if a circle is not ok, try an elipse ... know what I mean? Words like "may, might, possibly ..." are your friends, when networks don't want to see "you have, you are, your phone is...". It's not that easy to master this, but once you manage to do that, you won the battle

I see what you mean! That's exactly what I'm doing now and it's still working, just not as good! But I have to find ways around it with subtle words and creatives. So it'll be alright I think.


10-03-2017 10:15 AM #52 mademeijere (Member)

A quick note: I'll update a bit less in the upcoming days/weeks. I'll still be posting updates every now and then, but I'm focusing 100% on my campaigns right now. I've got 2 working offers/landers combos and I'll be trying to expand those campaigns into something! So lots of testing going on!

I'll be back...


10-03-2017 02:09 PM #53 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
A quick note: I'll update a bit less in the upcoming days/weeks. I'll still be posting updates every now and then, but I'm focusing 100% on my campaigns right now. I've got 2 working offers/landers combos and I'll be trying to expand those campaigns into something! So lots of testing going on!

I'll be back...
Make sure to keep us updated, even if it's just a few lines here and there, you never know what small piece of advice can help you move forward


10-07-2017 12:26 PM #54 mademeijere (Member)

So it's decided. I'm officially stopping AM. I wasn't able to make it within the budget I've set out in the beginning. So I wanted to say a last thanks to everybody who helped me out in my journey and wish you guys all the best!

Cheers, Moreno


10-08-2017 07:45 PM #55 matuloo (Legendary Moderator)

Quote Originally Posted by mademeijere View Post
So it's decided. I'm officially stopping AM. I wasn't able to make it within the budget I've set out in the beginning. So I wanted to say a last thanks to everybody who helped me out in my journey and wish you guys all the best!

Cheers, Moreno
You're giving up too fast Monero, you even had some profitable days ... AM is not so easy, but you were very close, I don't understand why you'd give up after a few hundreds of $ and pretty solid results ...

But your call of course, good luck on whatever path you take next


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