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CTR is unreasonably LOW? CR is Decent! What could it be? (23)

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Hi guys,

I am running iPhone sweep offers in AU.

Running traffic since yesterday. Dont mind the tracker.. actual ROI is between -60% to -70%

I have a question,

If you notice the CTR with Safari browser, I am noticing a weird 1.5% CTR vs Chrome which is seems to have the same amount of conversions with a much greater CTR.

Browsers




Browser version



Brand



Do you think my landers have an issue with Safari browser looking at the CTR?

Also, I am using only 1 type of lander so the code would be the same across the campaign in case that is a question.

How do I diagnose the issue and fix it? I feel I should have at least 5-10 more conversions considering whats spent vs android devices.

Its an iPhone sweeps offer running on pop.

Thanks guys

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Hey Nirvana,

1.5% or slightly higher is kind of normal CTR for AU.

What traffic source are you driving traffic through? Have you setup any bot detection method in your lander? Are you using no backbutton scripts?
In case your lander has the CTA link in more than one place, bot traffic will click on both links doubling the CTR on that landing page depending on the browser/browser agent the bot placements are using.

Try generating a drill-down report from Voluum with the following sequence Publisher->OS->Browser type. In case the high CTR is coming from a single publisher try cutting it out and see how the CTR of your lander goes.

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Thank you for the reply Platinum,

Bot Detection

To be honest with you, I always filter bots looking at Voluum stats. I am not seeing any HUGE CTRs and on top of that, the lander only has 1 click button.

Back button scripts

No I am not - Please tell me more about that. My idea of it is that it rotates afflow or similar service in the event user clicks back and then directs them to the best offer. Am I correct?

I did drill down and there is nothing too crazy. There are no publishers that are really eating anything huge or are sending bots.

The issue I still see is that CTR is very low - Here is another interesting pic, for me. CTR to the offers from Safari is on avg around 1.6% and CR rate is like 2%. Does that not flag us more that there is obviously something wrong with the lander because once user comes to offer page its firing nicely.




Can CTR actually be that low? I mean I always thought 7%-15% was good.. if it is, any other GEOs that I should expect the same type of numbers in?

Also does this CTR % reflect only sweeps or does this apply to any vertical?Can I send you my url btw?

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Sure, send me the link via DM.

About CTR it looks to be an average on POP, by optimizing the camps through the days it can go higher but with such a ROI ctr looks normal.

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Just sent it to you. Thanks

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Could be a few issues here :

1. some script on the LP that doesnt work with safari?
2. check report by placements and post the screen here... I'm having a hard time believing that all placements are sending you traffic that performs equally.
3. could be that you've hit a few placement polluted with bots that emulate safari.
4. could be that you are getting bots for the other browsers and the safari CTR is normal ...

I've had many campaigns in the past, where I had to block safari too .. I blamed it on bots, based on my internal tests.

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Hello Matuloo,

Thank you for your response and sharing your points. Just to respond to those:

1. I have hired a dev from freelancer to look at the code. Hopefully I will have an answer along with a lander thats tested on different browsers and devices.

2. Here you are



3. I thought about this one and I think that there is something wrong with the lander and safari combined. My traffic is converting well as long as the users somehow make it to my Voluum click link and then to offer page. I spent $100 in traffic soo far, it would be kind of discouraging to even imagine 50% of being bot traffic. I was bidding high as you can see.

4. I don't think that is the case.. here are some screenshots from Browser and Browser version section


Browser




Browser Version



Does this help?

In regards to your comment on Safari.. Oh wow.. I see. Any chance that Popads is known to have bot traffic for Safari?

Just my thought

I understand chrome has a high CTR currently so even that 47% CTR does not make sense... Also keeping in mind that I am sure I had some serious bot traffic as no placements have been cut yet and I am not using any whitelist. In reality I would hope after cutting bot placements, I'd be at a solid 10-20% CTR on Chrome.

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It looks like your CTA link is getting a request once your landing page is loaded.



In this case I would suggest commenting the below part of your landing page and see the results, your CTR should drop to normal.


Give it a try and let us know

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Thanks for the reply platinum!

Im still soo confused, what do you mean by comment this?

Should I change that link to something else or ..?

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Just place <!-- before the line and --> at the end of the line, like you see it in the screenshot.

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I've just done that to the same URL i've sent you. I am not getting the bad 400 request anymore.

Can you tell me what this was causing? Was this the reason behind the unusually low CTR?

Thanks a ton btw.

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I am running another $100 in traffic without any placement cuts. Made some edits to lander thanks to @platinum. Lets see how tomorrow looks.

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Hey guys,

Could this potentially be the reason why the CTR is extremely low?

*No placement cuts or optimization till this point*

CTR - 1 lander profitable ... wohooooo



Now the devil



Is the page load speed whats ultimately allowing the user to close or go back BEFORE the page even loads ----> THUS the lower CTR? I have no backbutton script btw. What do you guys think?

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Im not a coder, but I'd say the way you've had it setup, the link was loaded automatically, so it could be causing some problems - the 400 request error is thrown by Voluum when you load a LP directly, so not by following a Voluum campaign link and you click on a CTA - because voluum doesn't know where to send the click in this case. So if the LP was automatically loading the voluum click url, you should see the 400 error always when loading the LP, even without clicking on anything.

This should have actually inflated the CTR when running traffic through this LP though, so its kinda weird.

The rather big loading time could have impact on the LP CTR, that's for sure - try to work on this.

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I was taking a look on your landing page and spotted a few things that might be worth taking in consideration when preparing future landers.
Regarding this one I'm sending you a copy of the clean one via DM so it will be easier for you to spot the changes.

Always replace linked JQuery files downloaded with your ripped lander!
It is becoming quite a normal practice to inject pieces of code into generic jquery files linked to ripped landers that may monitor your traffic or cause unmonitored redirects.

If you take a closer look to your bootsrap.min.css file you will notice that fonts are linked on a different domain from the one you are using.



For more information check Amy's guide on How to Fix Up Ripped Landers

There below files in your landing page that can be replaced by using public libraries.
- bootsrap.min.js --> https://maxcdn.bootstrapcdn.com/boot...otstrap.min.js
- bootsrap.min.css --> https://maxcdn.bootstrapcdn.com/boot...tstrap.min.css

By using publicly available libraries you can take advantage of better CDN response time for the targeted location, as well as leverage targeted device browser cache in case that file has been previously used by other sites and will render the lander without the need of downloading it again.

Lastly, always check if images need further optimization, sometimes it can help you get some extra speed.


Upload the revised version of your landing page and see if loading speeds improve.

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Hi guys,

Ran another $100 in traffic.

Something seems wrong to me.... no placement gave any amount of click that i can even filter bots.

Arranged by clicks



I changed to amazon s3 + cloudfront ... I just dont know what is wrong.... i've ran pop camps in the past and I always see bot placements to cut... in this case... I dont even know where to start since there isnt even a CTR% to go by.

Running AU popads btw.

Soo discouraging to wake up to this. I know something I dont know is holding me back with this lander.. its just I dont know what it is.

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Now that I am reading around, my eyes are opening to the fact that AU Sweeps can be memorable. I read one of Vortex's comment about people seeing even lower than 1% CTR.

What I am starting to realize is that I built an emotional relationship to the offer and spent $300+ on popads alone without testing any other traffic sources. Had I done more researched into the low CTR, I would have definitely considered different traffic sources.

Going to test more geos. Hopefully we hit anything green soon.

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On top of that,

My AM: I just got feedback on the quality check for WAP/WEB] Win iPhone 8 SOI - Australia (663095) and [WAP/WEB] Win iPhone 7 SOI - Australia (53206). The feedback is the quality is not good, unfortunately you will be paused on them tomorrow @2 pm. Is there anything you can do to improve quality?

Few questions

Does Popads generally have low quality traffic for sweeps?
Would switching traffic source improve quality? - What if I try propellerads, would that help?
When running sweeps, should I stick to traffics that are known to be good with sweeps traffic and do not run adult such as Wiget?
I don't want to switch to another offer type without making sweeps work, is there any specific thing to keep in mind when running sweeps?

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How many leads did you actually send them, when they already want to kick you from the offer? This simple fact alone, would be enough for me to abandon such an offer.

AU is pretty complicated GEO anyways, it's not so easy to make anything profitable there. If you want to try a tier1 hard GEO, pick some from the nirdics, they are quite hard to break, but usually offer higher payouts than AU.

BTW : yes, POPs are GENERALLY more prone to quality problems ... not saying it can't work of course, but it's quite common to see quality related issues.

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PopAds does have quite good quality of traffic. As with other traffic sources it has it's tricks to make it give you the desired results. Targeting is quite important when setting up your camps, so pay attention to targeting details as it will improve your overall camp performance.

Check out Vortex's guide on PopAds:
https://stmforum.com/forum/showthrea...re-Experienced

As for Propeller they have quite a huge inventory. You have to follow your camps closely on their start by cutting out low quality placements and focus on good ones. Try bidding low and then progressively rise your bid. This will help you avoid paying high CPM on cheap placements.

Regarding your offer, if the offer is going down, life goes on. You'll have hundreds of good offers that will gain you profits. Focus on scaling and launching new camps. Get use of the data you already purchased from failing ones and you'll get good results pretty soon.

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Hi Matuloo,

I sent about 30 leads. Yes, it's abandoned.

I am going to try and play in other GEOs as well.

Many thanks for your help soo far.

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Thanks for your words. Propeller is definately on my list to use more frequently.

One question, is propeller generally lower quality traffic? One of my split test showed propeller at almost - 90% ROI vs popads which did around - 50%.

Could this be just the offer or different traffics generally give different results on the same setup when you split test?

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Unless you have previously gathered proven data to rely on, when testing the same funnel (landers and offers) in another traffic source, optimization will start from scratch.

The difference between PopAds and Propeller is their inventory. Propeller has extremely big inventory so getting rid of bad placements would require more time and optimization.

Regarding a helping hand on optimizing your camp, check your messages

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