Standard bid strategy (5)
Hi. I was wondering if there’s a general or standard strategy to use on any campaign (mainstream, adult, etc.). The idea is to have a point to start and from there optimize and improve the campaign. I’ve been reading that bidding to low is bad. You will get low quality traffic and the higher bidders will always be over you. If you bid to high your budget will be depleted very soon without enough data to analyze (unless you have a huge budget). Is there a safe way to start bidding without getting bad traffic? Thank you.
I remember this one - https://stmforum.com/forum/showthrea...-about-bidding
Still not sure? 
Check these links:
https://stmforum.com/forum/showthrea...t=bidding+case
https://stmforum.com/forum/showthrea...t=bidding+case - Amy's super detailed tutorials
https://stmforum.com/forum/showthrea...ght=case+study - Mr.Payne even gives a budget formula
And maybe this article in our academy will be useful to see how to play with the bid (Case on Exoclick)
I really hope it helps!
In addition, check out the following:
vortex's guide Part 6 (CPM section)
vortex's guide Part 9 (How to Test Bids section)
Thank you!!! I'l check all those links
Honored that so many of my posts were suggested. Here's the first part of a very valuable series on the topic by the Great Caurmen:
https://stmforum.com/forum/showthrea...-The-Landscape
Enjoy!
Amy
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