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Proven Facebook Images (32)

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I've been wrecking Facebook Dating for over 2 years now, and during that period I've probably tested xx,xxx images over that time period.

I've always been a marketer that stuck to large demos. On Facebook, I would never use keywords or interests, and even for dating, I keep my age ranges 25-45 years old. I know you're probably wondering how am I possibly making stuff work, but having very good relationships with your advertiser as well as having really good images makes things work.

My current demos for US is 4 million. I keep any ad that is yielding a .15%+ on my demo. What I'm going to be sharing in this post are images that have given me at least a 0.08% CTR on a 4 million demo, 25-45 yo range and no keyword interests.

So what do you do? You take these images, find the best age range for them, even go with niche keywords, and turn that .08% into easy 0.25%+ CTRs.

I'll start out with a few, and I'll be updating the thread regularly with more proven images.

I also want to mention that I'm only listing images that I personally have found searching the interwebs. None of these images have ever been scrapped.

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*This one is difficult to get approved, but trust me, if it gets approved start preparing for a lambo. 0.50%+ CTR on 25-45 yo.

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Nice share dude! I'm suprised you got miss titties number three approved. That first ad is gold, those always seem to work for me, when the chicky is doing something strange.

Also image number 5 brings up a great point about messing with hair colors, I've had quite a few great performing girls that have had red or blue hair. It's worth a try to photoshop some streaks into chicks wiht flat hair colors.

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Thanks! With enough luck and submits, you can sometimes get anything approved. Mixing in a risky ad with a dozen kosher images does the trick every now and then.

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Testing such a large quantity, do you have specific sites that you go to repeatedly to find new images? You must have new image acquisition down to a science by now.

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Hey FB-Dating-Wrecker: <g>

Great work! (Looks like only one meth girl made the cut.)

How many accounts do you have to rotate through all those images!

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Trick to get cleavage approved: Telescoping images, i.e., zoom in close (100% safe), and slowly zoom out (100% risky). You'll at least get some borderline images approved, and you can continue to push the envelope.

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It's pretty hard to get CTR so high in such a big demo. Why bothering doing that? Can you get cheaper bids on bigger demo?

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1) More difficult to get my ads replicated. (You'll understand this if you ever tried replicating someone elses ad and realize you're at 100% negative roi while their ad is still running strong)
2) Much more volume.
3) Can only have 2-3 ads running, but still spend $4k a day for 1-2 months without a CTR drop.
4) Cheaper bids in relation to CTR on bigger demo. On a tighter demo, you'd pay more on .10% CTR than you would on a large demo with that same .10% CTR ad.
5) Much easier to port the ad over to other countries and get instant success.
6) Because I can.

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I've never had a problem finding more and more websites with images of girls. Most of the time, when you make a Google search for the usual terms, and then actually browse the sites behind that Google Image, you'll find way more pictures. Plus since a lot of those sites tend to link to other similar image sites, you end up finding more in the process.

For the last 7 months, I've hired one of my college buddies to spend 2 hours a day sourcing pictures. After the first month, his finally got it down as to what sort of pictures I need.

On average I have 3-4 accounts running. I say on average, since they do go up and down.

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^^^ This is the gold right here. A .25 on a 2 million demo gave me 5 cents pretty quick in the US recently, whereas on tighter demos that same ctr doesn't perform as well.

I still use interests and just find big volume interest targets, so ctr is higher but still a big audience. Haven't done that on dating though, you have some fantastic ctr's considering how broad the targeting is.

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Hey Mcgrunin, just curious what kind of ROI's are you seeing on your current dating campaigns? Just would love to see how the returns compare to my non dating camps.

Thanks,

dub

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100-150% ROI on Weekdays. 200-300% ROI on Weekends.

Keep in mind, I get ridiculous rates from my advertiser. If you want to make a killing, you need to work direct.

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Thanks Mate!

Have you found headlines and body text to affect CVR / CTR very much or is it all about the images on FB?

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Hi mgrunin,
Thanks for the tips.

That's exactly what I tried to do. For the same reasons (volume, scaling...)
But I am not as talented as you, I was just breakeven.

I have pretty good relationships with the advertiser too, so you have motivated me to give it another try.

When I tried the first time, I was using Landing Pages, but correct me if I'm wrong, if your goal is to identify which image works for which demo, I should design at least 3 kinds of LPs:
- One for younger people that want older people (cougars, sugar daddies...)
- One for older people that want younger people (hi I'm 50 yo and almost dead, now I've got money, I have to get as many young chicks as I can)
- One for people that want people the same age

Maybe I'm wrong but I think it could be the main problem if the hypothesis is "which image is attracting this guy and why, what does he have in mind"

And I'm not even talking about all the different angles :
- Someone just looking for sex
- Someone looking for a wedding
- Someone looking for building a family
- Divorced one that want to have fun
- ...

Did you made custom LPs or were you just direct linking on a solid converter?

Thanks for your help.

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Where were you when I was in college! :-)

You just gave me an idea though . . .

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Working direct with the advertiser is something tricky. From what I heard, most of the time you won't be able to get your money until 1-2 months later. At least from what I know, weeklies is not heard before.

If that is the case, I assume you really have to have a really big capital to do it. Or you can prove me wrong that advertiser - working directly with them, can give you a fast cash flow - quick pay out?

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can you share who is the advertiser and what offers you promote?

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It's all about the image, but a good headline always helps.

I never use landing pages for my dating campaigns, it's all direct linking.

There is a lot I can share, and I do plan to go into it as time passes. I'll start with one right now:

This is a useful way to force your CPC down through out the day without affecting your quality.

Ex. Let's say I have a dating ad that is currently at 25c CPC. My bid is at 40c. At about 4 or 5 PM everyday, I would go in and adjust my bid to 30c. Volume won't be affected, but my CPC will start dropping again, as low as to 20c some days.

When the clock strikes 12 am in my account, I bounce my bid right back to 40c. If you leave it at 30c when your CTR doesn't deserve it, you will be fucked. So once you bring your bid back to 40c, you wait again till 4/5 PM and repeat the process.

It's all about becoming an asset for the other party. Networks have a lower threshold for publishers to became an asset of theirs, which is technically $1,000/week. If you generate over $1k a week, the network is willing to negotiate with you and float you payment.

In this regard, the only difference between a network and the actual advertiser is the threshold of becoming an asset of theirs. If you plan to make $1,000 a week and expect weekly payments, they will laugh. If you make $10,000 a week and expect weekly payments, they will laugh.

I was placed on weekly payments after hitting $100,000 a month in revenue. That's their threshold for becoming an asset to their company.

It's general dating, and sorry, I cannot share the details of the advertiser.

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Enjoy:

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Awesome info man!

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Cool pics, cool info, cool thread - following it from the very beginning.
Keep it running as long as possible!

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Mate, great thread especially about the tip on bidding

One thing, you mentioned you get your college buddies to find images. Are you actually in college or are they just your mates? Since you are already super successful making $100K+/ month I'm not sure what college will teach you, lol. I guess you might not be doing a business degree though, or perhaps its the college lifestyle that is cool. Anyway, whatever your plans are you seem to be doing really well so thanks again for the tips.

Cheers
Mike

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I get asked this commonly. I'm in college myself, third year. First of all, I saw great success in affiliate marketing when I was in highschool and was putting up 4 figure profits daily during that time all along keeping with my studies. Coming from a background of strict parents, and the fact that I was able to manage my business and still go to class, it didn't make much sense for me to drop out. A lot more because:

1) To socialize. Talking business 24/7 isn't good for me, and it's not what I like doing. I would prefer to spend several hours of my time a day just socializing with college friends that don't speak money.
2) College sport. I've played tennis very seriously for the last 10 years of my life, traveling nationally, competing in many international tournaments and even though I didn't end up going the path of a pro, I still wanted to do something with all this devotion. The least I can do for myself, as well as for my parents that placed so much time and money early on to tennis was to play for a Division 1 tennis team. Which I am doing right now.
3) Unstable business. Truth of the matter, affiliate marketing as a publisher is unstable. Just like many people, I've had days were I was banking $20,000 in a single days, to days were I was only pulling in $100. Affiliate marketing as a whole is not a presentable business, and is definitely not something for me to completely drop out of college for. Let's say that I ended up owning a very successful advertising agency in NYC, or practically any other solid business that I would have no problems showcasing, I would most likely drop out.

To build on this, recently I've launched my first iPhone application in the iTunes store. It's called StealThis! Over the year, I do plan to start going heavy into the mobile industry, not necessarily as a publisher.

4) Knowledge. Believe it or not, some of the education I'm currently receiving in college helps me with my campaigns. Especially the Persuasion course that I am taking this semester, I'm literally applying the knowledge from my classes to my campaigns, and am seeing results! I might even do doing a follow along campaign soon in which I will refer to things I picked up from the class and how I incorporated it into the campaign.

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does your campeign run only specific time of the day, like 8 pm till 2am or anything like that, or is it like 24/7

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I always run my campaigns 24/7. Pausing and Resuming your ad over and over again will harm your ad CTR.

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so you are running a bunch of ads with different creatives hitting the same demographics? can you tell how many ads in total do you currently run for the same offer?

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Awesome info man, it's really inspiring to see that you're doing this so young.

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mgrunin... fantastic info. Can you share how much more of a payout you're getting from the advertiser vs. what you typically would on a network with bumps? Even just give percentages. Also if you don't mind, at what point in volume did you decide to go direct?

edit: also, if you're doing general dating, why are your accounts getting hit? Just FB being FB?

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I agree with mgrunin on college, I'm taking mostly marketing subjects and the knowledge of some teachers (those who worked for 20+ years with sales and things related) really help sometimes, I get home full of ideas.

Also college chicks rule.

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Do people still run dating ads on FB?

Anyway, appreciate this thread. I will apply what I learned to POF.

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No, it is whitelist only so don't even try.

Some people can, but not you.

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