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Adbuyer: Audience Scores vs. Manual Targeting (17)

11-05-2011 07:56 AM #1 navuud (Member)
Adbuyer: Audience Scores vs. Manual Targeting

Which one is best suited for what purpose?

So far I've worked with high audience scores (80-90+), promoting a PC product download (that is free), but have barely managed to get any conversions over 1000 clicks ($200 spent. Perhaps I'm going about it the wrong way?

The CTR from my LP to the offer is quite low as well, so I'm just confused as to whether this traffic is completely garbage and whether I should just stick with a few different targeting options in manual targeting.

Thoughts?

11-05-2011 04:04 PM #2 mattaw ()

Manual targeting for sure. Gives you more control. allows you to take out garbage networks and stop them sending you traffic and optimize on adbuyer in a whole different way

11-05-2011 06:06 PM #3 alpha matt (Member)

Thanks for your input Matt . Can you tell me if Adbuyer allows Dating, Skin care, insurance type of offers?

Thanks.

11-05-2011 07:20 PM #4 navuud (Member)

Thanks! I'm assuming that optimizing for networks whose adservers have historically performed well (have shown the most hits on WRW) for certain ad placements is also a key strategy?

Ex: Promoting a skin offer with doubleclick, because a bunch of others have also promoted with them for a long time.

11-06-2011 01:55 AM #5 polarbacon (Moderator)

Originally Posted by alpha matt

Thanks for your input Matt

. Can you tell me if Adbuyer allows Dating, Skin care, insurance type of offers?

Thanks.

yes, yes , yes

and you can get dating to work.....or atleast get ideas of whats gonna work...and sites that it works on

11-06-2011 01:51 PM #6 mattaw ()

As Polar said, its not about getting stuff to work on adbuyer (its a bonus if it does). It's about finding out what networks it will work on then going there for their premium traffic and scaling... It's like throwing out a cheap wide net then picking the winners....

11-07-2011 08:46 AM #7 gulftrotter (Member)

Max,we thus look forward to watching your next webinar: Adbuyer+WRW, .
Thks.

11-07-2011 06:12 PM #8 mattaw ()

Gulf, been there done that, bluehatseo.com

11-08-2011 08:41 AM #9 gulftrotter (Member)

Max, thks,been there few months ago and read it.

I was referring to this thread http://stmforum.com/forum/showthread...-webinar/page2 and ur post#19.

Any news concerning this case study?

Thks.

11-08-2011 07:33 PM #10 mattaw ()

Working on it with polar, waiting on him.

12-07-2011 07:25 AM #11 mediahacker (Member)

If you're CTR from the LP to the offer is low, then you might also have an on-page conversion bottleneck somewhere. Are you using your own LP? If so are you split testing?

12-09-2011 12:49 PM #12 bhaskar (Member)

Hi Mattaw
I tried a few campaigns at adbuyer. They have three options, 1 target audience2targetsite/category and3 audience score...all very confusingCould you please elaborate... as to how to find ..which network will work at adbuyer's platform... many thanks

12-09-2011 05:14 PM #13 mattaw ()

Manual targetting and then target by network.

Max

12-09-2011 05:43 PM #14 sm1810 (Member)

Originally Posted by polarbacon

yes, yes , yes

and you can get dating to work.....or atleast get ideas of whats gonna work...and sites that it works on

using WRW or am I missing something ?

05-03-2012 10:17 PM #15 joshtodd ()

Is there a way to see on AdBuyer which networks the conversions are coming from? Or do you have to set up a separate campaign for each network and track it that way?

05-03-2012 10:27 PM #16 zenmoney ()

Originally Posted by joshtodd

Is there a way to see on AdBuyer which networks the conversions are coming from? Or do you have to set up a separate campaign for each network and track it that way?

Yea there is, go to reporting and select Publisher Performance as the report you want. It should give you a list of the networks/placements and their performance.

05-05-2012 04:38 AM #17 jking (Member)

I always using audience scores. Seems to work well for getting volume and conversions.

Joe

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