Pop traffic is dying!! No joke (17)
Hello STM buddies
I ran pop traffic for many years around 2-3 and back then i used to be able to do xxx to even x,xxx profit daily on hot mobile offers! Offers were hot and traffic volume was better. But now, google is already starting to penalize pop traffic sites and landers are getting flagged and offers are slowly disappearing. All the hot aggressive mobile billing offers are gone and all the antivirus cpi app installs are too strict and many are gone now as well, which are the easiest to make money with on pop traffic.
So nowadays I am only doing x-xx/day profit in pop traffic and I keep asking myself if it's even worth it anymore. Maybe some of you are in the same boat as me. Pop traffic is too hard to make it work nowadays maybe the next move is to ecommerce on Facebook? Any insight would be appreciated as I have been really struggling these days 
I've been running mobile pops for about a year and a half and it's certainly the toughest it's been in this whole period.
It's not all gone but it's certainly shrinking. It's still certainly worth it though, you have to be more efficient with everything you do.
As for mobile pops vs ecommerce on Facebook - it's easier to do what you already know, but when it comes to what is best, ecommerce is certainly something to consider.
The Guardian Of The Guides himself, @caurmen, has started writing an ecommerce cookbook: https://stmforum.com/forum/showthrea...d-Introduction
Originally Posted by thebst
AV CPIs are still there and there's more than enough that still make a killing. Same goes for flows, maybe not in UK and US anymore, but there's enough geos having super aggressive flows and creatives by the advertisers.
Adapt or die, all I can say. If you have doubts if people still make medium-high 4 figure profits a day on pops - I can assure you, yes. Are there people making 5 digits profits on pops? Yes again.
Volume is gone? Sorry, but can't agree, running on several of the big sources will easily cover your volume needs.
Rather than searching the reason for pops getting more difficult to bank on in offers gone or CPIs getting more strict, the actual reason is actually a different one: the more money there's to be made, the more competitive a market gets. Same story happened with pops
Certainly far from dying, just changing
Originally Posted by manu_adefy
Originally Posted by nirvana
Originally Posted by manu_adefy
1. Sweeps / Voucher
2. AV
3. Adult
4. Gambling
Do you think so? or there is some vertical i don't notice?
No, I think you noticed the exact verticals. And the top 2 are clearly the ones to start with.
Originally Posted by manu_adefy
It's also due to the bidding. If everyone bids using aggressive AV, sweeps etc. the bids are too high to run i.e. games or mobile content, or makes it harder at least ... But there's nothing saying those can't convert on pops/redirect. You can still make it profitable, you just have a disadvantage vs. someone cloaking their pops, or someone who can run more aggressive flows.
Pops and redirects are the lowest intent traffic, pops more so than redirects, but should be able to convert any offer. But due to the bidding you may not be able to get any offer profitable. More targeted traffic will obv. convert better, but also cost you more moneyz.
If the game 1 click you run at -30% on pops could be run at half the price with same traffic, it would be profitable.
So the "problem" isn't pops, it's the bidding landscape and what's fashionable to run.
If you use a solid ISP carrier traffic detection tool and focus on the GEOs which haven't been running over by tons of regulations, you can still make solid revenue with mobile billing offers.
Currently, most of the traffic we have within our platform and convert well is pop traffic btw!
We work mostly with pop and our requests are increasing daily , indeed Video ads are starting to get much stronger but pop will not go away
Latest update from Google & cie:
http://adage.com/article/digital/off...locker/309238/
So, I guess yes, pop is on the way down to the oblivion
There are so many big players in this industry. We all will find a good way in any case 
There have a been a few attempts at blocking POPs already, so far none of them really lasted for long ... let's see if they can really make it work this time ... I hope they won't
Yes it's dead. Everyone give up on pops and go do something else
Found the person banking on pops :P
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