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I need opinion about this campaign (9)

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Hello,

So I got offer recommendation from my AM. I test running this offer with 4 lander on 2 pop traffic source.

Result started at -50% ROI.

GEO: India
Vertical : Adult Content

What I've done:

• Create 2 more lander. result is still same around -50% turn out I've only 1 good lander that kill all the other I've.
• Tested 2 more offer, my initial offer is perform way more better.
• I launch 2 more lander to beat my winning lander, still waiting result.
• Asked more offer around 9 maybe, still waiting my AM online.

Result so far:
This data is 2 days old.
I've not done any targeting at all, it's as board as i can on my traffic source.
Don't mind the click, some crazy IP clicking my lander like madman (1 IP clicking 24k++ times, either this dude is so horny or it's bot)

My questions is:

• Do you recommend test offer on 2 completely different traffic source? ex. pop vs display. My AM tell me that most conversion come from display.
• Should i go test more offer even after I found my winning lander? if yes, how many? will it mess up my data?
• At this current state, do you recommend me to test more lander + offer combination or stick with my winning lander + winning offer and focus on cutting placement? Tbh, I don't think cutting placement is enough to boost my ROI, that's why i keep making lander.
• How far i should go with this campaign before killing it?

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Update:
Just after i want to rerun campaign, i got approved.
Tested 5 more offer.
Increase budget $20 for each traffic source.

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Hi!

It's better if in the beginning you stick with only these traffic sources, and later, when you make them profitable, you can think about expanding to another one.
Also, stick with your winning lander and keep testing it in the future. And your AM is right, display might show better results, so definitely test it too.

Besides, from your stats it's clear that there is bot traffic, and it's normal for such traffic sources. We need to always filter it, and know which placements bring bots. There is a useful thread on bot testing here: https://stmforum.com/forum/showthrea...n-Any-Campaign

There is still a chance to save your campaign, normally it's getting closer to "death" when the ROI is more than 80%, then it's really difficult to make it green.
So don't give up!

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When you say - 80% is dead, do you mean in testing phase or when it's already found winning offer + winning lander combo?

When do you usually do bot test? Before launch campaign or when pushing winning offer and lander?

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80% ROI in testing phase, it's hard to recover after. And the bot test I would do when launching the campaign.

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For adult content you can try to run the offer direct without lander. It works sometimes.

In any case, don't become to obsessed with the lander.

Put your time and energy into testing lots of offers and finding traffic that works well with your vertical / offer.

So yes, it would make a lot of sense to test your campaigns on another traffic source (exoclick would be a great starting point).

If you want to give display traffic a try, you can as well run it on exo.

For your original campaign, always try to improve the funnel (testing many many offers + lander) before you start cutting traffic.

Otherwise you end up with a tiny campaign.

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Did you use AdPlexity to get the top 2-3 landers that work for your offer type and traffic?

You should think about drilling into the reports and taking out any extremely bad placements, ISPs, etc. That could boost your ROI.

My biggest suggestion though is to start a follow along in the adult traffic section. You can get way better advice for all your steps, from people who actually do Adult: https://stmforum.com/forum/forumdisp...long-Campaigns

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Hey sebastian, thank you for your tips. Yes i'm running it with board targeting now and testing more lander and offer, so far result is declining quite a lot than my original post, still keep it running until I've enough data to make decision.

Now i understand why senior member here say pop campaign can be volatile.

About exoclick, do you have experience running offer other than adult there? like sweeps or voucher.



Hey manu glad you come here.

Yes most of lander is ripped from adplexity, I use it as benchmark. my best lander currently is actually ripped with my own tweak, some of lander I ripped from other competitive GEOs like FR and DE and put it on my GEOs.

Is blacklisting placement when you're still testing offer lander combo good idea? I'm worried if I start cutting placement now my volume with decrease, it happen before.

Thank you for your tips.

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Few thing i learned so far from this campaign is:

1. Pop campaign can be volatile, i need to be more proactive.

2. Bidding is flexible don't believe estimated traffic your traffic source tell you... I think it's because there is someone with day parting campaign that will make bid at certain time go high. Which obviously they have edge like already found offer lander combo that work and cutting bad placement. I need to think how i can handle this situation.

3. The more I launch the more progress I made. My last few campaign is actually at -90% ROI. But I'm still having trouble about campaign launching process.. I just don't understand how other member manage to launch so much campaign daily. I mean you've to asking for recommendation, waiting approval, thinking angle, create lander, waiting your lander get approved which is sometimes can take 1~2 day, then you can launch.

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For this last point, I think part of this process will speed up, especially as you build better relationships with AMs. If you build trust, some networks will auto-approve you for whole verticals at a time potentially, or even for all offers. You will need to be quite transparent with them on how you run things. Some networks say "creative approval required" for like every single offer, but this is not ALWAYS the case, though its good for them to cover their ass. If your AM knows you will run "XYZ" with "ABC" type landers, then they can be more flexible overall. Often times, especially if you're just initial testing, just launch now and you can ask about creatives later, if the offers are even converting. Also, when your close AMs see you sending revenue from certain countries/verticals/whatever, they may come to YOU with some regularity with new offers that might be good for your traffic based on what they know/think you can do.

In general, if you know it takes a few days to get the pieces together, you've gotta start thinking TODAY about what you're going to be doing in 2 days. Make this a part of your routine to always be researching new stuff -- asking for new offers with good network performance, making your matrices, planning creatives, etc., so every day you always have some stuff in reserve to get launching.

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