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Questions about traffic estimation in mobile/pop-traffic (23)

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Hi,

I'm starting now with mobile marketing following newbies lesson 1 tutorial.
Like traffic source i'm using PopAds instead of PropellerAds.
I don't remember where i read on STM about the importance of check the traffic volume before start a campaign.
So i choose an offer on Mobidea and after configure campaign on PopAds, i see in summary section a graph about traffic estimator (attachment)



I don't understand very well this graph.
I would like to know if it's a good estimation.

Can anyone answer my questions please?

1) Average bid, Highest effective bid, Max bid values are good?
2) What is bidding queue?
3) Is it good less than 1000 impression(s) per day?

Thank you in advance.

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Hello Sergioska!

1. Average bid is simple the average calculated from all the bids placed for the same traffic. Highest effective bid is the max someone is effectively paying for the traffic, Max bid is the highest bit PLACED by someone (in order to be #1, you must bid higher than this)

2. Bidding queue is like a LINE that you stand in with your bid. If you are 11 in the queue, there are 10 people bidding higher than you.

3. 1000 impressions per day is very low, you can't really make much with 1000 pops per day. You need to target more broad, bid higher or find a bigger GEO.

Good luck

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Hi Matuloo,

thank you so much for your reply.

So i should set a max bid value more high?

It depends of Max Bid Value?



i should increase this value?

Mobidea offer that i choose is located on Thailand so in country section i'm filtering only Thailand and in society targeting section i choose only Thai language



I have made this choose because offer banner is in thai language and i think that only thai people can understand that.

Maybe i should extend my target?

Can you give me any suggestion please?

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Hey!

The targeting you've set is correct! It makes sense. Although, check the restrictions of the offer again, sometimes the offers accept traffic only from phone devices (no pc, nor tablets) and you'd need to filter that too. As well as operators, contact our support to make sure you are targeting the most profitable operator, and then set your new campaign for 3G traffic, in order to determine particular operators.

Matuloo is right, you should bid higher than the Max bid offered, in order to get to the first position in the queue. What does the first position give you? First impressions, therefore high quality of traffic and bigger volume. Bidding is very important in media buy, since it has a big impact on your campaign's effectiveness.

Good luck, and don't forget to update

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Thank you Mobidea for your feedback

I already filter by device choosing tablet, phone devices and OS.

I choose an offer with AIS and DTAC operators and than i filter this carrier on PopAds campaign. Maybe should i add anyone operator at this point?

At this moment on PopAds traffic estimator i see following message "Your position in bidding queue is 11"

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About this point i forgot to ask you what is a good value of impressions per day?

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If you want to be the TOP bidder, then yes, you need to increase this value and make it bigger than the max bid.

BUT, I'm not telling you to do it just yet It's not like you MUST be the highest bidder straight away. You should start lower and increase the bids slowly to increase your volume in case you have a working offer.



Usually, you don't have to target languages, GEO is enough. Many people use english language settings, no matter where they are from. I'm doing that too, for example.

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It depends on your budget, the available volume, bids ... I personally wouldn't really bother with anything that can't give me at least 10-20.000 impressions per day. But since you're just starting out and learning the basics, you might settle for less.

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Ok yesterday i tried to start my campaign.

Before to start, i changed bid max value to 0.01 to have a better position in queue.
In this way traffic estimator say position 2 in queue. is it good? I think so.

Also i have extended targeting adding category General\Arts\Entertainment to gain more impressions by day.

Anyway after a few hours i stopped the campaign to check if flow works (offer/tracker/traffic).

So i'm posting current situation to ask some question about it.

Mobidea



New Bidder (i use this tracker)




PopAds



Questions time:

1) I see 421 click on Mobidea dashboard and 502 click on new bidder. Why?
2) After about 400 click there isn't any conversion. It's normal?
3) Could be a bot problem?
4) How can i know if click are generated by a bot?
5) How can i do to avoid that?

Thank you in advance

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1. clickloss - there will always be some, especially with pops ... 10-15% is normal, even way more in some GEOs.
2. yup, I guess you sent it directly to the offers, without any LP. I would strongly advice to learn how to use LPs.
3. it could, you should run some BOT test initially and get rid of the worst placements.
4. run a BOT test, here is a simple guide for you: https://stmforum.com/forum/showthrea...n-Any-Campaign
5. you have to block the placements that are sending you the most BOTs. Keep in mind that you don't want cut every placement that has some BOT traffic : https://stmforum.com/forum/showthrea...ut-Bot-Traffic

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Completely agree with Matuloo! I just would like to add that the clicks difference is normal when working with Mobidea platform, since our stats are taking time to load. Although you should see equivalent numbers when the campaign is paused.

Besides, I have checked how are the offers going for TH with dtac operator, and have to say that in 400 clicks there should have already been 2-3 conversions. So yes, this could have been bot traffic, which is normal to appear on pop traffic sources. I would run the campaign for a bit longer, in order to get more information, then test for bot traffic and check the placements.

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Thank you again Matuloo

Sorry in advance for my questions if they are stupid, but i'm learning and i would like to understand more things possible.

You mean that i should create a pre-landing page? I mean a page where point my campaign with a link to the real offer (in pre-landing page)?

Please, could you give me any link where i can start with this way?

What do you mean for about placements? GEO placements?
In my case i test only one GEO placement (Thailand) and this offer is only for this placement.

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The only stupid question is the one you don't ask



Yes, a pre-lander - we generally call them landers or landing pages (LPs). Newbies usually use some spytool to get a few LPs to start testing with - Adplexity is the most popular choice now. It's not cheap, but it can speed up your learning process a lot.

By placements, I mean particular sites that you are buying traffic from. You are using popads right? So popads is a traffic network, they buy POPs from 1000s of small sites (apps) and resell them to affiliates like you. You need to be tracking these placements and blocking those that are sending you BOTs or poor traffic in general. Voluum already has a template for popads, so it's easy to setup tracking properly. Check this thread for example, it was solved there : https://stmforum.com/forum/showthrea...oluum&p=308425

Read this thread about tracking too: https://stmforum.com/forum/showthrea...-Read-This-Now

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Thank you again @matuloo.

So when i get a list of bad placements i block this websiteid from popads right?

I' m continue my learning process on this post as follow along. I'm starting bot test and i would like to have some suggestion/response about it.

Could you help me please?

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Yup, you will block the worst websiteIDs from popads.

I sent Caurmen the url of your thread, since you used his BOT detection method ... he will be able to give you more precise answer than I would

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Ok matuloo thank you.

I have another question about traffic setting.

On popads when i start a campaign with few dollars (to test) often i see messages like this:



I think that motivation is link with quantity traffic (more in this case)

Is there a way to avoid or limit this behavior? How can i do?

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Never noticed this message to be honest. But looks like there is a problem with your budget settings - there seems to be a conflict between the overall and daily budget.

@Anybody seen this and knows more details about what it means?

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A couple of suggestions:

1)It's not necessary to bid too high at the very start. $0.01/view for TH is very high unless you're running a very good offer, and even then you'd probably need to cut quite some placements.

In the beginning, when you're not sure how a new offer will convert, it would be best to bid slightly above average to make sure the traffic quality is OK. Otherwise, when you don't get conversions, you won't know if it's because the offer doesn't convert well, or if it's because traffic quality is bad due to bidding too low.

But, also because you don't know how well the offer would convert, it's not the wisest thing to set a high bid.

Once you see that the offer has promise, you should test different bid levels - low and high. Test 3 or 5+ bids, keep the ones with good ROI (close to breaking even or better) and cut placements. Also look out for good placements that you can only get traffic from at higher bids - often, a high bid camp could be in quite negative ROI, but if it has 1-2 good and profitable placements, you can cut the rest of the placements and still turn a profit.

2)Regarding your error message: Many traffic sources will start to slow down the traffic they send you if one or more of the following restrictions is/are present:

a)Daily budget is too low

b)Total budget is too low

c)Account balance is too low

It's basically the traffic source thinking "this account is almost out of money - and we don't want to go over that limit, so let's slow down so we'd be ready to stop when we hit the limit".

Feel free to ask further questions.



Amy

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Hi @vortex, thank you so much for your suggestions.

Speaking about optimization in pop-traffic there is another thing that i don't understand yet; is ti better use a pre-landing page or not?

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I think I can safely say that in 80%-90% of cases, you will get better results with the RIGHT Landing Page. On the other hand, a bad LP will actually give you worse results than a direct linked campaign would.

There are some verticals, where you stand pretty much NO CHANCE of turning positive ROI without a LP - dating, most sweeps, nutra ... AND there some verticals where it's still possible - carrier billing offers, for example. When I'm testing an offer in some vertical, that I know can work without a LP, I simply run a few tests to see what wins : with or without a LP.

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Hey, thank you for really good posting, this has help me to understand a lot more of biding.

I was thinking to try to make Landing Pages, is there step by step tutorial for that?

And here is a mention that newbies usually use spytool LPs to start testing with Adplexity, is there good place to find more about this?

Thank you!

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Hey!

There is really a lot of information and cases on Landing pages here. Check the links:
Mobidea article on how to set up an LP https://stmforum.com/forum/showthrea...t=landing+page
Tutorial from Caurmen https://stmforum.com/forum/showthrea...t=landing+page
Mobidea article about the tools you can use, including Spy Tools https://stmforum.com/forum/showthrea...041#post312041
Vortex explained how to fix the LPs that you got from Adplexity for instance https://stmforum.com/forum/showthrea...ight=adplexity

I hope it helps!

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Thanks @Mobidea!

Here's another useful post - Adplexity tutorial from kinghustler himself:

https://stmforum.com/forum/showthrea...de-(AdPlexity)



Amy

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