My First AM Campaign - Sweepstakes Italy (9)
Wow, your working. Thank you talking about pre-landing pages, because I have offers that seem to be their own landing page and I always wondered if I should have a lander and I heard about pre-landing pages.
I'm not sure how well such a clean promotion method can work these days. I've seen sweeps promoted on FB, but most were pretty aggressive, in GEOs where they left it fly until too many people complained 
I've also seen pages made for sweeps promotion, that went viral thanks to stupid people ... but the LPs you showed simply look too clean to me, they are not catchy nor aggressive. The problem is, FB won't approve anything too aggressive ... I'm not much into sweeps, especially not on FB so can't really give you much advice unfortunately.
I know one thing though, stock images, too clean design, too-professional looking ... nothing like this works well on FB. People react better to real life photos, videos ... shocking, suggestive etc ... You might want to think about this.
^What matuloo said, 100%.
Sweeps on FB can be very lucrative - but only when you can promote in an aggressive manner.
The very best article I've read on the topic, is this one:
http://iamattila.com/media-buying-10...kes-offers.php
WARNING: Based on everything I've heard, cloaking is a must if you want to run sweeps successfully on FB! And even if you cloak, you will STILL burn through accounts.
I can't openly encourage cloaking or fb account purchasing. Rather, just telling you what I know so that you don't continue down a road that will likely lead to more loss.
Amy
Matuloo! Vortex!! Thank you so much for your precious time guys!!
What clickthrough rates should I go for? especially from ad to lander and from lander to offer.
Do you know on top of your head what type of whitehat offer can be run profitable on fb?
best,
federico
Originally Posted by fede117
Originally Posted by fede117
As for whitehat offers: Tim Tetra has recommended B2B lead gen as a promising offer type. There are also spy tools you can subscribe to.
All the best!
Amy
Take a read here, quite a basic setup of sweeps on FB, without too much hassle;
https://stmforum.com/forum/showthrea...S-Sweeps-on-FB
Your images are not appealing, hence the low CTR. Aim for 4% + to get a decent relevancy and low cpc. If you promote a certain sweep with brand A, act like you are the brand OR act like you are some autority which is relevant to the brand.
Stockphotos could work yes, but an amateur photo of someone having that product in his/her kitchen pointing at it appeals way more.
At the end you can launch BH quite easy, IF your ads are strong and have a viral effect. This way the value and reputation of your ads/pages and account are growing, which is very important for launching BH.
Originally Posted by matuloo
wow amazing! thank you so much guys for all the tips. I will now meditate and either re-arrange this offer or let it go, and for sure start another italian sweepstake.
My only doubts are...
1- My ad sets are optimized for clicks, but should I pay for clicks or impressions?
2- Is there a rule of thumb to set the total approximate daily budget for the ad sets? like (payout * 5) for example...
went back to Zeno's guide and auto-answered this:
When starting out I recommend giving each advert set a $5-20 budget each depending on your goals, budget available and offer payout. If the offer payout is $2, a $5 budget may give you actionable data, provided there are multiple advert sets!
3- The focus is, start with minimal budget, test test test until one of them turns green and then you devise a strategy to scale? (cuz that's not easy too)
Again, appreciating all help what a crazy awesome community!!!!!
I'll keep you updated
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