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Starting/Choosing my very first campaign! (51)

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I have finally been accepted into the glorious halls of affiliaXe networks!
Now i would like to actually start a campaign and get my hands dirty. But... I don't know what i'm looking for. I'm going to comb over the tutorials once again and see if i get any smarter. I have only 1 traffic source so far wich is PopAds, i have Voluum set up and i have beyond hosting set up with a CDN (if i need one)

Now what?

Do i pick some offers and throw myself in?
Do i start with low payout offers to get my feet wet?
Do i pick certain countries? Certain offers?

EDIT:
HUGE AM spelling mistake

Thank you so much for your time and i hope i figure it out before you have a chance to reply! :P

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Hello there! Nice progress!

The aff network - would that be addiliate or affiliaxe?

Popads is a great source to start with! Quality is good. Downside is volume is lacking in many geos - but to a newbie this could be a plus, i.e. helps you curb your spending while you're new and prone to making mistakes.

I would highly recommend that you get one more tool: Adplexity. It's a must-have if you need landing pages. You can get a discount here:

https://stmforum.com/forum/showthrea...e-STM-Discount

You'll find a guide on how to use it here:

https://stmforum.com/forum/showthrea...de-(AdPlexity)

This tool will allow you to do research, as well as download landing pages you can run in your own camps. First thing to do, would be to browse around the tool to see which types of offers interest you, and pick one to test first.

Since you've registered for popads I'm assuming you're looking to run pop traffic. In Adplexity under "Ad Type", select "Popup" and "Redirects" (you'd need to click on "Choose more" to pick more than one).



You'd want set the date filter to something recent, like the past month for example. And if you set the option on the drop-down on the right-hand-side to 'Received most traffic', you'll see the most popular landers that have received the most traffic, meaning they're likely to be making money for people:



You can also specify countries. To answer your other questions, yes it would be great to pick tier3/4 geos as they often have low payout offers and the competition is typically lower. There's no need to get too hung up on which geo belongs to which geo - basically you're looking for developing countries rather than first-world countries. A lot of these will be in Asia, Africa, East Europe, Latin America, and the Middle East. You can also browse your aff network's offers to check for low-payout offers and see which geos have them.

Basically just browse around to see what types of offers are available and the different landers that people are using to promote them, and pick a geo + a type of offer, ask your AM to recommend a few offers that are converting for other affiliates, pick 2-3 that have similar payouts (the more similar the better), then download all the popular landers you see (at least 5, 10+ better), fix them up to restore functionality, and set up your first camp.

Let us know if you encounter problems or have questions.




Amy

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affiliaxe xD changed the horrible typo.

I'm unsure how i setup a campaign in there... i thought i would sign up places as a publisher, but on popads i can only add a website as publisher, while advertisers can start campaigns.

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Let's do a quick follow up on what i'm doing atm.

I found some offers i wanted to try. I tried setting them up in Voluum first so i could get the tracking, but as i wanted to input that URL into popads i got the message "please insert a valid URL".
Also, when do i use the domain name i registered? or is that not needed for running mobile pops and redirects?

I was using affiliaxe's offer layout, i picked the ones where i didn't have to make a landing page, where i could just use their landing page, is that the link im using for ads? or is it the tracking link from the affiliate site im getting?

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Yup - I was confused as hell in the beginning too.

To affiliate networks, "Advertisers" are offer owners, and we are "Publishers" ("pubs" for short).

To traffic networks, we are "Advertisers", "Publishers" are website or app owners (owners of ad real-estate).


When you say you picked offers that don't require for you to make landing pages, can you give an example? I want to verify that the offer has a chance of converting without a lander, before you spend money running it.

For tracking, see this tutorial:

https://stmforum.com/forum/showthrea...-Read-This-Now


Basically here's what you do:

1)Go to Voluum -> little gear icon -> Domains tab, and follow the instructions to add your domain as a voluum domain.

2)Got to Voluum, grab the postback url (little gear icon -> Setup -> postback url), go to the affiliaxe interface and click into the offer, find the "pixels/postback" section on the page and stick it in there. You'll need to replace the tokens with affiliaxe's tokens so that the link will end with ?cid={aff_sub2}&payout={payout} (can delete &txid=OPTIONAL for now - you normally wouldn't need this).

3)Grab your offer link from affiliaxe for your chosen offer, and add it to Voluum as a new offer. You'll need to append the clickid token at the end, and I would also suggest to add the campaign id so that later if the aff network finds a problem with your lead quality, they MAY be able to tell you that "campaign id 12345 is the problem, the rest are fine" instead of having to kick you from the offer. So your offer link should look like this when you're done:

http://performance.affiliaxe.com/aff...5&aff_id=12345&aff_sub={campaign.id}&aff_sub2={clickid}

Note that we're using aff_sub2 in the postback AND the offer link - using the same variable to store and retrieve value from is important.

4)In voluum create a new campaign. Specify direct-link. Specify your offer (the one you just created). Save it and you'll get a campaign url. Take that and stick it into popads as the destination url.


This is how it will work:

-When popads display your ad, it will "call" the campaign link, and voluum will know to display your offer page (because you specified it in voluum camp settings). Voluum will also automatically assign a random identification string - the "click id" - to the visitor. Essentially it's like assigning a name to the visitor (e.g. visitor 12345).

-When the visitor converts, Affilaxe will record the conversion, then trigger the postback link to "tell" voluum that "hey! Visitor 12345 has converted!" You'll then see the conversion in Voluum.


If you still have problems let us know.



Amy

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Amy, i am in love with how much information is provided to me here.
I am not in love in how stupid i feel. I'm stuck on task #1.
I can't get my subdomain to work with Voluum, it keeps telling me http://puu.sh/v2j7X/d19a1bdeae.png even tho i have beyond hosting setup like http://puu.sh/v2jax/4fea5397f9.png (adress is xxxxx.voluumtrk.com.)

I have tried for about 5 hours to figure out how to do this and im totally stumped!....


And about the offer i was talking about

this one:
http://puu.sh/v2jo3/7bd5d7b051.png
It means i can just use the landing page they've set up for me right?

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I can sympathize - I suck at tech stuff as well.

Try this: Instead of having "track" in "hostname", put "track.steelprofits.com". And point it to your Voluum url (e.g. xxxxx.voluumtrk.com).

Let me know if it still doesn't work and I'll get a tech expert to help out.



Amy

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Don't know how long it takes for BH to update, but i just did it 2 mins ago and Voluum still doesn't accept it :/

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If I remember correctly, CNAME changes/additions should go into effect instantaneously, and should not require propagation...

Could you PM me your skype?



Amy

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We got it up and running peeps! Now for steps 2 and forward! =D

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Now #4,
i don't know if you checked out the offer im going to try my hands on, but after setting everything up with Voluum and affiliaXe, i get the URL from Voluum i am supposed to use... then i get this http://puu.sh/v2pvh/3988b720ae.png

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Good job figuring it out yourself - I was so stumped - BeyondHosting is so confusing.


Did you add PopAds as a traffic source to voluum? You need to do that, then in the voluum campaign settings choose PopAds as the traffic source.

That way, when you save the campaign, it will automatically append all popads' tracking tokens to the camp url. PopAds is rejecting the link probably because the tracking tokens aren't there.



Amy

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Well, sort of... this is how my popads traffic source looks like
http://puu.sh/v2pPs/01bb9da884.png

*ashamed*
EDIT:
I figured it out... i had the parameters all wrong -.-

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So i've been looking into some campaign and offers. And how am i able to track CPS?

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Uh - the screenshot shows PopCash...?

That's what the postback url will do, via the payout token.



Amy

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Yup, wich is why i had to change it xD It was supposed to be popads.

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AH! So THAT was the reason why PopAds was rejecting the url - it contained PopCash parameters. Got it.


Amy

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Exactly! *smacks his own forehead repeatedly*


Now for my next problem.
I don't know if it's normal here or not to ask about every single thing im wondering about, but feel free to just stop replying if it gets too "naggy"

Anyway, i tried 2 campaigns now with affiliaXe and popads, and they both slumped, like hard. 20 bucks budget, 0 clicks.
I was direct linking, or using the landing page the offer suggested. Was my budget too low? was my bid for traffic too high?
Or am i just basically choosing the wrong offers/not doing enough research?

I know theres alot of questions here, since im extremely curius and i want this to work, but i kind of suck at just imagining how everything SHOULD be all the time.

Love all of you and hope for replies!

Alex

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We're here to help! Feel free to ask. My usual experience is that people don't ask enough questions, not the other way around.

A lot of the offers you'll test won't pan out, but getting no clicks at all is a bit of a warning sign.

When you say you used the landing page the offer suggested, was that one you were hosting (and entering as a landing page in Voluum) or was it one that the offer hosted?

Try going to your campaign URL yourself (the one you entered in PopAds) and just check that you see what you are expecting to see (the offer or landing page). Worth confirming you don't have a misconfiguration.

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They had several landing pages. They hosted all of them. I made a landing page for each of their respective ones in Voluum, then making the main offer the default offer link they gave me.
I tried going to the URL and it worked, i didn't try to sign up or buy though

EDIT:
Better question reply

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Ok so i made some other split testing, and im still not getting any clicks, so i have to be doing somewthing wrong.

But how do i add landers? i mean, i've downloaded some landers from adplexity. But i genuinely don't understand how to make them my own -.-
They come in .html format so far.

Edit:
After alot of searching, i managed to get it working with rackspace. It took some time but atleast i got the landers up and running! God i feel smart

Edit:2
I've run some campaign literally just to test clicks and views... But everything i run is at -100% ROI
I mean, not ever a single conversion? am i doing THAT much stuff wrong? :/

Edit:3
I got 1 dollar 60 cents!!! Fuck yea, IM IN!

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Boy am I glad for you! And even more glad that this time, I bothered to read all posts BEFORE starting to reply - cause I was about to write out all the stuff you could be doing to troubleshoot your setup.

How many landers are you testing? I've just written out a brief step-by-step test methodology (yet again) in this post here:

https://stmforum.com/forum/showthrea...l=1#post308951

Could you go over how you've set up your camp? How many offers and landers? Maybe show some stats if you have them? Also let us know what you're bidding and how you picked that bid, and whether you're targeting wifi or carrier traffic or both, and we'll go from there.

Congrats on that first conversion!!!


Amy

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I'm only setting up a campaign with 1 offer and sometimes 1 landing page. I'm trying to rip some off adplexity but i'm really not getting my moneys worth from it so far xD I'm probably using it wrong tho.
I have decided to do as you said now, there was someone else i think Mr.Braun that had setup a guide on how to split test, and i have applied on Clickdealer to 5 different sweepstakes with different phone prizes now. I talked to my manager on thursday about potential offers but all of them got -100% ROI, not a single conversion. Well according to Voluum atleast, according to their own tracking i got 1 conversion :/

So now i tossed in some more money in ZP, Popads and PopCash. And i want to try a little heavier split testing. But i have to be honest, there's not much faith left in me as of now :P

For the offers the manager pointed me too, i was targeting carrier traffic only.

Alex

Edit:
The new offers i've targeted says to use the creatives the advertisers provided. They are 300x50 type Banners, should i still use a landing page with that or just the banners?

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I haven't started doing anything yet. I've already spent 200$ on offers and traffic that didn't give me any conversions :P

So i'm really hoping for some help to push me in the right direction...

None of you sell like a skype session where i can just pour my heart out with all the stupid small questions i have? xD

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Ha wouldn't that be nice! I just remember that most people in this industry didn't have STM and they still made it. BTW this thread is really great reading through I've actually picked up a lot from your journey so far(basically losing money but still)

You should consider starting a followalong since you're at the point where you need to launch/test/optimize and it might be more direct for Q&A. But either way very helpful thread keep going

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I'm basically losing money also xD

But back to business, i'm considering paying for a high grade LP from Hyper6 and go for a semi big payout, or is that stupid considering my budget is starting to get under 900$?
I'm unsure of what to do next, i did a bunch of split testing both via direct link and some LP's but i got 0 clicks from any of them, did 12 campaigns with 5 dollar budget on Zeropark and 1 campaign on PopAds. Here's the result: http://puu.sh/v9Q8M/bace16e636.png

Did i do the split testing wrong?

I chose Kenya as the target, and picked 5 offers from there, ran all 5 offers through both carrier specific and wifi specific, the 1 offer with an LP already in the creative i also did for both carrier and wifi but no hits.

EDIT:
I forgot to mention that I signed up for adplexity some weeks ago but apparently there's different subscriptions for mobile and desktop? And the mobile function has helped me about 0 so far :/

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*Runs and weeps in a corner!*

I figured out why the clicks and stuff were showing wrong in Voluum.
I had the tokens wrong, i had the tokens from affiliaxe set in clickdealers offer!

I'm feeling torn atm, so smart for figuring it out, but so dumb for not noticing earlier.
Welp, atleast only 15$ spent instead of the 60 i was supposed to! =D

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You would want to verify your postback setup - here's a step by step:

https://stmforum.com/forum/showthrea...by-Step-Voluum


Do verify that with your AM. Many offers will say that, but when you ask, your AM may tell you that you can use your own banners.

Whether or not a lander is necessary, would depend on the type of offer. Some offers will work just by using generic banners, some will require landers, others will require custom/relevant banners, others will require custom banners + landers.

One strategy I like to use, is to run offers on pop first, before scaling to banner traffic. For example, if an offer is converting well when you direct-link on pop, you should use generic banners to direct-link on banner traffic. If an offer will only convert with a lander when running on pop, you could test the same lander+offer on banner traffic, using generic banners and/or relevant banners.

Either way, testing on pop first will eliminate one variable for you first - the banner. After you've locked down on a good offer (+optional lander depending on the offer), you can scale the camp to banners traffic and test banners. That way you're not having to deal with offer + lander + banner at the same time.


I know what you're going through - your experience is typical of newbies.

AM is not easy - nobody ever said it was. Everybody here can relate to what you're going through, but at the end of the day, only the ones that choose to stick with this long enough will see success.

No skype session needed. Why not just list all your questions here? I promise someone will answer them (if I don't get to them first that is!) Questions is what this forum is for!


I would say not to bother with custom landers, especially when you're just starting out. The ones on adplexity are tried and tested, and WILL work to various extent, whereas there's no guarantee that your custom lander will work. Not to mention that a different-looking lander will really stick out and will probably get ripped the same day you start running it.


Yes - there are 4 Adplexity subscriptions - mobile, desktop, adult, and native. What do you mean the mobile one has helped you 0?

The 5 offers that don't come with built-in pre-landers - were you using landers? Or are they suitable candidates for direct-linking?


You should be proud you were able to find the issue! Just like how you were able to fix that issue with the DNS last time we were on skype.

These little fails are what the learning is about! Failing fast is the way to go.

I've made stupid mistakes that have cost me 3-4 figures each. I mean really stupid mistakes. This is not a contest lol - just wanted to put things in perspective for you.

DO verify your tracking setup! Those stats in your screenshot with 0% CTR (i.e. no clicks) - please tell me they were ALL direct-linked campaigns without the use of landers! If you were using landers, then something is definitely wrong! Could you please check your landers' outgoing links to make sure you've replaced them with your voluum click url? I cover that in the step-by-step tracking thread I linked to at the beginning of this post.

Don't despair. The learning curve is steep for sure. If you really want to give AM a solid go, then you need to forget about the money you've "lost" and just keep on. Think of it this way: A college/university education can cost 100k or more, and even after that you're not guaranteed a stable job. The $200 is a very small investment in comparison.



Amy

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Hi Amy,

I wanted to know if I am understanding you and Caurmen correctly what the relationship between the Traffic Source, Voluum, Domain and the Affiliate Network is.
Attachment 14881
So.. if I am understanding it correctly.

Voluumn's Campaign URL will direct traffic to different paths which leads to a different offer. The traffic will first go through Voluum, then it will be directed to my domain for the viewers to see the landing page, and then the viewer's user information and activities willl be transferred back to Voluum, and then if they click, the traffic will travel to the affiliate network's offer, then if the viewer converts, the affiliate network will know and let Voluum know of the conversion.

Is this how it works????

I know how to connect the domain to Voluum, and I know how to connect the affiliate network to Voluum, but for the traffic source, say I use propeller ads, they have this "implemented postback URL" for users to put into Voluum, where do I put this "implemented postback URL"? If traffic is only going one way to Voluum, wouldn't the campaign URL be sufficient, what is this postback URL for?

Thanks!!

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You've got it! Minor correction: Voluum captures the visitor's info BEFORE sending them to your lander.


That's just for voluum to post conversions to the traffic source, so that when you're looking at stats within the traffic source, you'd be able to see revenue and costs in one place.

So basically, the aff network would post conversions to voluum, then voluum would post conversions to the traffic source.

This is entirely optional though.



Amy

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Aight, update:
I tried some campaigns, although i didn get any conversions, most of them wich i posted above, but 2 so far have gotten conversions. But i'm still getting very negative ROI, my manager assures me other people are making money on this.
(they are installs btw)

So
One: am i not putting in enough moeny to try and find the best traffic? tried running traffic through zeropark, first domain RON then KW search, got 2 voncersions on KW and 5 on RON.
Two: Are the offer i'm running not good enough? one of the offers i have is a toolbar called "search incognito" wich i found a landing page off adplexity and tweaked it to my own, it had 6 conversions all in all, but still not enough to make positive ROI xD

I had a budget of around 1k$ and i'm starting to run thin, i'm getting paid very soon but i am scared of pouring in the rest of my money until i know for certain that i'm not messing up. I could probably post all the test result with visits, clicks, CTR etc. But thats going to be ALOT of pictures xD since i splittested every single country on the campaign, on 3 different traffic sources. (PopAds, PopCash and Zeropark) i did some small testing with Propellerads too, but without the smart CPA it got 0 conversions but alot of clicks.

Alex

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Which camps are you referring to? Weren't you having tracking issues?

Also - you can't just test a couple of offers with a couple of landers and expect to get a profitable camp. You need to test lots of offers and landers to find a good combination, then run that and cut placements.

1k unfortunately is very little money when it comes to learning AM. It may have been enough 2+ years ago, but not today. Pop has become very competitive in recent months. You could be doing everything right, and 8 or 9 out of 10 camps you launch can still end up not being profitable. In order to stay in this game, you'll need to find a way to fund your camps until you have enough experience to be able to make consistent profits. I don't like to demotivate or sound negative, but I really can't offer consolation that you will hit green before running out of that 1k.

Are you running an international offer? How many geos are included in your testing? How many landers? Also, it's really not necessary to do testing on 3 different sources. I would suggest using popads for testing, and the other networks for scaling. That way you don't spend money like water.

Do give me more information on this camp: What you're targeting, which geos, payout... Pick the most promising few geos and go into detail. Post stats - I'll take a look at them for you. We'll here to help! You've bought data with your money, so let's see what we can learn from it.



Amy

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These are the ones with actual conversions wich came close to getting positive ROI:
http://puu.sh/vj8rX/7c61b76fb4.png

The IdSafExpress is on hold until the 15th but i'm excited to test out the propellerads smart CPA on it so that one runs good tests for me. The search incognito i made 1 landing page for, while the IdSafExpress has 2 different DL pages. This screenshot is from Zeropark, i ran the same ads on popads but got only 3 conversions in 3 different geos

I didn't know 1k would be small to begin with, since alot of the guides and stuff point out in this forums that you should have minimum 300 to begin with, so i thought having between 1 and 2k would be sufficient. I want to replace my dayjob with this as soon as possible xD But if i need to save up a couple of months to make a budget, then i might have to take a break from learning this.

The tracking issues i resolved with help from you btw Amy ^^

Alex

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Oh gosh darn you're right! Alex - we spent time over skype didn't we? Your little puppy made a mess I remember. I need to get more RAM for my brain lol!

Yeah unfortunately the 1k budget is no longer remotely enough nowadays - it was maybe 2+ years ago.

A couple of those camps look like they have potential! Of course it's hard to tell with only 2 conversions each, but the IDSafExpress BR and DE look interesting. If you wouldn't mind posting detailed stats and what you were targeting and bidding, and telling me a little bit of what your landers look like (or hit me up on skype to show me), we can look into optimizing. Setting up the initial campaign is only the first step - optimization is important too!



Amy

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No landers were used except the offerpages, there were 2 offerpages in total, and both of them seemed to give the same conversion rate, one was better with KW while the other was better for RON.

Don't know what kind of info is necessary or not xD so just let me know if there is anything other than the screens i am posting:
RON for Germany
http://puu.sh/vl4pw/0ddb2567b2.png
KW For Brazil
http://puu.sh/vl4qP/536058867e.png
KW For Germany
http://puu.sh/vl4tf/94654fc8eb.png

No conversions for RON Brazil ^^

The landing pages that the offerlink goes to i can't link atm because they're having some issues offerside.

Alex

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Thanks for the screenshots! Looks like you'll need to invest some money into identifying the converting placements.

You're promoting a $4 payout offer, so it would take quite a bit of money to test placements before you can cut anything.

A better approach would be to run until enough placements have converted, then just blacklist all other placements except those, and bid higher to get more traffic from them. See if you can make camps green this way. If so, reinvest your profits into testing more placements (i.e. by unpausing some of the high-traffic placements you've paused from before).

With so many placements and a high'ish payout offer, being able to almost break even right away indicates HUGE potential. If these were my camps I would definitely run them further.

Also - if your offer has broad appeal (i.e. not niche), I would suggest not to bother with KW. Instead just run RON to identify converting placements.

Also - right now you're bidding pretty low. Another thing you could do, is start a higher-bid camp (e.g. 1.5-2cpm), blacklist all the placements you're getting good traffic volume for in your original camp. This way your higher-bid camp will be testing new placements. Often, you won't get traffic from quality placements unless you bid high, but the higher you bid, the more junk you'll need to cut as well before you can find the wheat.

And you're targeting wifi correct? Or both wifi+3g?



Amy

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Only windows so yea Wi-Fi only.
So, smack more money into the RON testing, look at wich websites convert better than others, whitelist those EG: blacklist the others and bid higher CPM.

Thats it?

As i said earlier, this offer is on pause atm because some issues from the offer side of things.

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Yup let's start with that in order to get the camp green ASAP, then gradually open up to other high-traffic placements for retest.

Is the offer just on pause on the particular aff network? Or on all networks? Can you go to sites such as offervault or makemassive to find out which other networks have that offer (if it's not an exclusive that's only available to that one network) and contact them to find out if the offer's still available with them?



Amy

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The offer is back up, here are the offer landing pages.
I'm gonna set up in ZP as you instructed now and see how it goes for a few days.

Edit:
That didn' go that well: http://puu.sh/vnpX9/cad314b09f.png


http://puu.sh/vnmJS/ab8b958cca.png

http://puu.sh/vnmL5/349298adb5.png

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I hate it when that happens! But it happens...that's pop traffic for ya. The only predictable thing about camps is that they aren't.

How about one last shot: Revert to the most-recent working state. Run your keyword camps for both languages, at the original bids, and include all placements except ones that are in loss by $4+. Run another $20-30 and see if conversions come back. If they do, cut placements as they reach a loss of $4 say. I know you've spent quite a bit already, but the original stats do indicate potential.

Or - just test another offer. But really, having 2 geos breaking even right off the bat for the same software, on a major traffic source that's brokering traffic from so many places, does look promising! Entirely up to you of course.



Amy

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Aight, so i did what you said. And got alot of conversion off the bat. Now i started up some of the already paused campaigns to see if i could do the same to them as you can see here: http://puu.sh/votY1/ad19f4fc61.png

Now how to improve on this... i just leave this for a day or so and see if i can continue to whitelist/blacklist?

Edit: fun fact.
Me testing this forced the offer to upgrade its server since I directed too much traffic for them to handle xD

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The offer paused for another week... Almost all my data is unusable then xD

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Yes - continuing to blacklist would have been a good idea - as long as your ROI was close enough to breaking-even or better.

Wow! One affiliate driving traffic from one traffic source was enough for the advertiser to upgrade their server? And all that pausing - that should actually tell you something.

Nono - the data you've collected will give you an edge for future camps still! You know which bid works and have blacklisted some placements. Now would be the time to test more offers suited for your particular targeting. When (IF!) the original offer comes back you could always split-test the new winner against it in the next round of split-test. This is something you could/should be doing anyways, even if the original offer was stable.

(Come to think of it - overloading an advertiser's server with your traffic would be a cool thing to post about on facebook! )



Amy

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AAAahhh... this is so much fun! (And so god damn expensive and scary and hard)

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Quick questions... I'm trying to run banner ads on adperium
How do i track that properly? xD
I've tried some parameters and stuff, but i dno...
Do i just create a new campaign in Voluum, with direct linking. Then upload the banner to adperium, and link the Voluum link directly on the banner?
Also how do i track costs on that?

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I don't run there - but do they allow you to specify a separate tracking link for each banner?

If so, then Voluum can track individual banners. If not, then you'll just have to post conversions from Voluum to Adperium (they do support conversion postback based on their FAQ), then depend on Adperium stats to tell you which banner has converted.

Voluum provides impression tracking for banners:

http://feedback.Voluum.com/knowledge...ssion-tracking

Or, you can add a tracking token in Adperium's Voluum settings to track banner IDs, if Adperium provides such a token. If not, you could still add a token in voluum for this purpose, and when you create a Voluum campaign, the campaign URL will contain that token, and you could manually assign custom banner IDs. For example, you can add the token "bannerID" in Adperium's Voluum settings, then when you generate the Voluum campaign url it will have bannerID={whatever} in the link, and all you need to do is replace with for example bannerID=banner1. You can use the same campaign link for multiple banners in the campaign, and basically just change the banner ID (to banner2, banner3 etc.)

But yeah like I said, this is only if Adperium allow you to specify a link for every banner. If not, you'll need to post conversions back to Adperium.

Regarding cost tracking, unless Adperium provides cost postback (which most traffic networks don't), you'll need to update costs in Voluum manually, as for most other networks. You can ask them if they have a cost-tracking token.

Best of luck!




Amy

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Great! That did help, i didn't know about the impression tracking xD

Now tho... i've been trying out yet another campaign from RevenueWire, since well... NONE of the other campaigns (except the one on pause ofc) has been working out for me.
I think this could work, but im still spending more than i'm earning, they told me it had highest conversion rate on banners, but i have 0 conversions on the banners i stole from adplexity so far, but got 4 conversions on a KW landing page campaign.

I've tried optimizing that campaign tho.
I started with running it on 10$ budget, constantly paying attention to it and cutting sources that had over 400 views and no conversions.
Dno if that is a bad idea or not, but thats the limit i set it to.
I got 4 conversions as i said on 0.64$ per conversion on a 10 dollar spend. Wich is... good?
Now as i said, i kept cutting sources, haven't touched targets yet. Also been trying some KW ads, but not really hitting the right keywords.

The offer is for a PC Repair/Care software free install.
CPI

Anything i'm missing in info? xD

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So you're running on Zeropark?

Are you sure it's SOURCES you keep cutting and not TARGETS? If so, it really should be the other way around. Many of the sources have a lot of targets - 400 views for a source is nothing. Even for targets, 400 views may not even be the equivalent of one payout (depending on how much you're bidding), but then rules of thumb are seldom completely wrong. Cutting so aggressively may have its merits.

Some questions for you:

1)Are you running wifi or carrier traffic?

2)The targets that have given you conversions - are they in profit or loss and by how much?

3)How many landers have you tested so far?

Let's start with these.



Amy

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Well, to be fair i might have gotten this testing part wrong. I'm using around 10$ per lander per keyword per GEO to test, so it got to around 80$ to run the different tests. and if i need to test every target up towards payout, i will need to spend around 500$ :P
So i thought to start with that i tested something with up to 10 bucks, then if it got green i could keep running it.
But i can tell now, i test up to 10 dollars JUST to see if i get conversions, then i start optimizing with a higher budget?


I am running wifi traffic for desktops. Windows only for this one.

The TARGETS that have given me conversions are in the very positive, my worst target has 50% ROI

Only direct linking, and the one lander. Had RON for the one lander, and KW for the one lander.
Only really found one lander to use via adplexity, and i don't understand html at all yet to make my own.


EDIT:
Forgot, since im using landers i can cut CTR instead of Impressions... isn't that decent? like cutting everything with over 100 impressions and less than 1% CTR should be okay right?
This is TARGETS im talking about now and not SOURCES xD

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I found something!
Finally an offer that i can properly convert... Now to optimize this properly:
this is what it looks like atm http://puu.sh/vKWc9/0f9a8eb6f9.png
After, 3 hours of running traffic.

I'm keeping a close eye on ZeroPark since it's where i am running the campaign, and looking to drop ANY targets that go below profit, if they don't get a single conversion im pausing that target around 1$ spend. The conversion rate is 4 dollar per.

Anything else to do?
It's Keywords atm, should i test more keywords?
How do i proper optimize keywords, or search through what keywords to use?
The offer originally had 2 landing pages, i cut one after i had 6 conversions on one and 2 on the other, with equal traffic. Should i have kept that still?

Sorry for almost necroing this thread but now i'm slightly back into business, atleast until my 150$ run out on zeropark budget again xD (Might have skipped some lunches at work to try this campaign online :P)

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Yup I certainly see the sense in your approach as well. It's not a bad approach either.

I guess any way you look at it, you need to look at parts of the traffic that is profitable, and see whether the profits are substantial enough to justify running the camp further.

For example, if you look at placements stats and see that most of the placements that have converted, are in loss, and the ones that are profitable aren't adding up to a lot of profits - then I'd see it's a pretty bleak picture.

However, if the total profits from just your profitable placements look good, then you know that with more placement-cutting, you'd probably end up in profits.


Now THAT's a good sign!

You've been running this camp for a while now - so all the biggish placements have had a chance to prove themselves. You could actually decide to just cut all unprofitable placements at this point, leaving the profitable ones running.

And of course, if you bid higher, you could trigger traffic from new, usually better-converting placements. And if you bid lower, you can potentially save on costs. This is why testing bids is always a good idea as soon as you know the offer has potential.


1)You REALLY should test more landers! Testing landers and offers are the most effective ways to increase ROI and profits. Always do these first, before cutting the unprofitable stuff.

2)Cutting based on CTR is usually not recommended, as CTR is really not a good indication of profits. I've seen too many landers with low CTR that have higher CR than the high-CTR landers in the same camp.

Having said that - there are exceptions:

a)Lander CTR is so horridly low that the math would never work out - i.e. the conversion rate would have to be impossibly high to result in profits. In that case you can cut the lander.

b)Placement CTR is markedly different from most of the others - especially the placements that are converting. For example if all your converting placements have a CTR of 30-80%, and you suddenly see a placement with a 2% CTR, you know something is wrong with it.

So yeah I'd say your example of less than 1% CTR is a clear-cut case of something you can cut.

Also - the more traffic volume you have, the most aggressively you can cut. If you really need to cut aggressively and fast because you're losing a lot of money, but know the camp has the potential to get green (e.g. profits from profitable placements are substantial) then you can save a lot of time by cutting based on CTR. Basically do what I said above - look through all your best-converting placements to decide on a range of "good" CTRs, then cut all placements with CTRs outside of that range.


I don't target keywords, so don't know.

But when you were running RON, did you have profitable placements? Nothing beats RON for traffic volume!

Regarding cutting landers - did you use a stats calculator? Here's the method:

http://stmforum.com/forum/showthread...Banners-Part-1

Could you dig into your placements stats from when you were running this offer on RON? Sort placements by decreasing profit and we'll see whether there's promise there.



Amy



Amy

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