What's CPM facebook is aiming for? (6)
Is it worth to keep this ad:
CTR: 0.1
earning EPC: 0.20
paying per click: 0.65
So now I have an ad which gets me over 0.1 CTR.
I started to bid with 0.99 per click, now facebook charges me 0.65 per click on avarage, but it keeps falling.
How much more will it fall? I really need to get it lower than 20 cents per click
What's the CPM facebook wants to get from you?
I'm targetting male 35 - 45 year old.
Should I keep this ad or make new ones aiming for better CTR?
personally the rule of thumb on FB is until you get 1% CTR I wouldn't test CPM...If you improve your CTR you will decrease the CPC.. I've seen my cost go down from $.86 all the way to $.24 but that's on >1% CTR..
R u sending to an external URL or fanpage? If it's latter I've seen CPM work better especially the broader the offer/topic/page
It's external URL? What difference does it make? Cheaper bids?
If it were me, I'd post the ad at a CPM of 0.15 and see what happens. With a CTR of 0.1%, your clicks will be $0.15. You will know how it fares after spending $5-10.
I edited the add to CPM costing, but facebook doesn't want me to give any impressions at 0.15. They suggest min 0.31
What's the CTR i should aim for if I want to reach 0.10 CPC?
Originally Posted by grikis
honestly there is now general answer to that because it always depends on your targeting demo, your account history, your keywords, etc..
the only way to find out is to test it yourself! with cpc i guess you should aim for a .2-.3 ctr..but you have to test it. just create a cpc and cpm and and play with the bid..this way you'll find out pretty quick whats working for you. way quicker than waiting for an answer here in the forum :-)
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