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Part #7 - The ultimate guide about POP-traffic! (16)

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Let's talk about sources. As you can know there are so many different places when you can buy POP traffic. And all of them have pluses and minuses.

As you can know "traffic source" - it's a company which connect advertisers (people who want traffic) and publishers (people who have their own sites and want to monetize them). And this network grabs a % (it can be 20% or 80% - depends on each sources). So we won't speak about all mechanics of them. Just you should know that you need to choose your source very meaningful, cause there are a lot of shit sources or sources with a lot of bots.

There are some different cost models which you can use for buying traffic:

1. CPC - We pay for each visit;
2. CPM - We pay for 1000 visits;
3. CPA - We pay for each action;

Source #1 ≠ Source #2

There are about 300 sources which you can work with, but you have to understand that there are no ideal source:

1. Each source has different pubs (sites), therefore traffic can be very differtent from source to source. You can simply run 2 campaigns with similar targeting/offers/landers and get absolutely different results! Like -70% and +400%! It's a normal thing.
2. Each source has strong and shit GEOs. For example some network can give you +200% on EU campaigns, but it can be only -90% on Asian countries;
3. All sourses have different min. sum to top up, and it's not a guarantee that if you add $1000 on some newtork, you'll get good ROI (as some networks like to say: "We have a big min. sum, cause we're a super serious source and have super-cool traffic - IT'S NOT A TRUE!);
4. Each source has their own managers and supoprt, who can help you to create your campaign, tell you a good BID to start etc...
5. Each source has his own % of bots (yes yes, I worked in some companies and I know it exactly. But don't be afraid, the best sources have about 1-10% of bots, not a lot. Also some networks don't have any bot-traffic).
6. In some sources you can buy traffic using CPA or CPM model. And sometimes for some sources it will be better to run with CPA, in other ones with CPC model. Test a lot!
7. All sources have their own minimal and recommended bids. For example you can set $1 CPM in Source #1 and $15 in Source #2. After test you can get from #1 = -20% ROI and from #2 = +170%!

My recommended sources to work with

#1 Popads
This is one of the best source for me ever, because:

• Fast moderation
• Cheap traffic
• Many countries
• A little min. sum to pay
• Good support
• They allow agressive promotion!
• A good design.
• The best targeting!

If we talk about this source I can say that these guys is very strong in Asia and Latam, EU also works well, but some GEOs I can't make profitable. On start you can set 0.002 bid for EU and 0.001 for other countries. I also have some active campaigns with 0.0004 bid and GEOs like TR, BR etc... Sometimes it works very cool. You're receiving a few traffic, but your ROI can be +500% and better. You can target all parameters like OS and Browser versions, Carrier, Language etc..


#2 PopCash
The second good source for me. Because:

• These guys have not a lot of traffic, but with a good quality;
• They're very strong in EU;
• One of the best support;
• Fast moderation;
• A lot of good pubs.
• They allow aggressive promotion on Tier 2-3

This source has a very cool traffic for EU, but I didn't have a good result with Asia (90% cases). Latam also works good. They don't have a large targeting like Popads, but you can ask support to off some browsers and on/off carrier traffic. NOTE! They don't have a targeting for specific carriers, but you can target all 3G/all Wifi/all 3G+all WiFi. Ask support about TOP bids, it will help you a lot, cause in this source you can receive a very cool traffic with high bid.


#3 Propellerads
Another very good source for POP traffic.

• This is one of the biggest POP networks. They have billions of traffic;
• Good AMs that can help you with your camps;
• Good SSP platform;
• A lot of good traffic, but in this place if you want a good ROI, you have to pay a lot! They won't sell you qualitative traffic cheap.
• A good CPA model

Be careful, these guys don't allow aggressive promotion. You have to create clean landers or cxxxxx. If you want to work with this source, you need at least $500 budget, cause there are a lot of traffic, and you need to spend a lot before optimizing. I recommend to set $50 budget for each campaign. Also they have a very cool CPA model, which I prefer to use now, because I will that if you use CPA model you can receive much more qualitative traffic than with CPM. But we'll talk about that later.

In the next part I will write about other good POP sources and how to work with them.

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Part #8: https://stmforum.com/forum/showthrea...ut-POP-traffic!

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I would change the CPM part, we don´t pay for 1000 clicks there but for 1000 impressions.
I think newbies could get little bit confused with it.

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Thank you, done!

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Btw, I sent you a PM yesterday

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propellerads seems to provide only pop-under traffic?

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Yes.

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And please mention a list of all the pop sources you know in your next thread

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Sure I'll do that!

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Amazing!

Also, please write a detailed post about fixing up ripped landers for us newbies! It would mean so much!

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A guide on how you quickly fix ripped landers in Notepad ++ would be HUGE. Thanks so much for all the awesome info mrbraun. Learning a ton

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thank you very much,

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Hello Mr Braun,

At propellerads do you start with smartcpa or do you do you first test somewhere else?

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Hello,

why don't you mention 50onred (RTX) or Trafficvance there you can bid on keywords or URL's and the quality is quite good or A m I wrong?

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Hello,

Traffic quality is a top priority for us and we do offer both keyword and domain targeting!

Now is a better time than ever to get started with us! We just lowered the minimum deposit for first-time credit/debit card payments. Make your first deposit for as little as $100!

You can also fund with ACH or wire transfers. For these, we can accept deposits of any amount. Lastly, you can fund with Bitcoin for as little as $100.

Feel free to message us if you are interested!

The RTX Platform Team

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Thanks for this very practical and to the point post.

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