antivirus campaign (5)
hi all,
how are you?
long time away form this great forum, and i'm back here today with a follow along post. here is the details of the campaign we gonna discuss in this post
offer:antivirus offer for android
network:yepads (stayed on this network after testing the offer from other networks and this one was the only to convert)
payout: 0.12$
traffic source: popads.net { pop up }
landing pages: used 5 different landing pages then cut all losing ones and kept these two that are making conversions
geo: it's a multi geo offer but i choosed the arabic countries geos only as they are my own language.
the geos i was targeting is this: SA,JO,BH,QA,AE
i cut all no conversions geo and kept three only : SA,JO,AE
i made 37 conversions in total. but still can't make profitable and i think i can't make it because i cut off every losing thing in my campaign plus i start targeting few websites that are making the conversions for me but still not making it profitable.
so my question is suggest me what to do to make this campaign profitable because i'm sure this campaign should be a profitable one because it's converting really well
regards
Nice seeing a post from you - been wondering where you've disappeared to! And great progress so far! So you've narrowed down to 3 geos - that's a great start.
Basically there several things you can do to optimize a campaign:
1)Improve your funnel. This means testing more landers and offers. You've only tested 5 landers so far, and only 1 offer. Testing more landers and offers is the best thing you can do to increase ROI by large amounts - especially testing offers.
Tip: You can also test variations of your best lander - you know that the google theme converts the best - now go test 10 landers with the same theme but different ad text!
2)Tweak bids. This is something you can do right now if you haven't already.
3)Cut traffic that doesn't convert well, or at all. Cut placements. Drill into your tracker stats - OS, Mobile Carrier, Device Type, Browser, etc. - and cut segments that are losing money. IMPORTANT: Please do the first step of improving your funnel through testing landers and offers, BEFORE cutting stuff to limit your traffic - or you would have no traffic left over afterwards.
Speaking of which: You need to test other sources that have more traffic volume. Try popcash and plugrush. Some sources will reject the google lander if you're not cloaking. You'll need to try them to see which traffic networks will approve them.
Arabic geos are great and have lots of potential! It's great that you know the language - no offense to the language, but to people like us that don't speak it, trying to fix up landers in Arabic can be a real pain in the a**, so a lot of people tend to avoid Arabic-speaking geos. But this would be a plus for you!
Looking forward to seeing your camp turn green soon!
Amy
Originally Posted by vortex
about your advises :
1- improving the funnel: i tested 3 different offers and this one was the only one to convert,about the landing pages i found that i have two different landing pages with good CTR so i decided to not test anymore landers. and here is a screenshot of the whole data
Voluum - the ultimate performance mark_ - https___panel.but i will do what you said about adding a new landers and see what i get
2-teaking the bid : you're right i did this
3- i went through every single detail in my tracker and cut all the losing things from the campaign.
about testing other traffic sources i just tried plugrush but they rejected the campaign as it is misleading, so please tell me more about cloaking and how to do it as i never done this before.
thanx for the reply and will update you with everything
Sorry to hear about your accident! I've just sent you some protective energy - just ignore if you don't believe in that sort of thing, or accept it as well wishes. 
Testing 3 offers at the start and finding one that converts is a good start, but you really need to mass-test landers. Test at LEAST 10 landers if you want to maximize your chances.
Also - don't judge a lander by CTR! I've seen a LOT of landers with low CTRs that ended up doing the best CR/ROI. Just because visitors want to click through doesn't mean they'll convert. Also, there are landers that have high CTRs just because there's some sort of automatic redirection code on them (e.g. redirect after x seconds, or after a certain event like when the wheel finishes spinning). In this case the CTR is artificially inflated which would mislead you even more.
Of course the exception would be when the CTR is so low, that it would be impossible for it to be profitable. In that case you can cut it based on CTR alone.
General rule though: Test lots of landers and cut using the split-test calculator.
https://stmforum.com/forum/showthrea...l=1#post302643
Sorry about plugrush...I haven't run antivirus in a long time, so don't really know which networks will accept super-aggressive antivirus landers anymore. When running antivirus, finding sources that allow aggressive is half the battle.
I do know that most sources will not approve landers with the google logo on them. Try more sources, and also test landers other than the ones with the google logo, to see which ones each traffic source will approve. You'll need to set up separate camps, one with the google logo landers, and another one with the other landers, to see which will get approved.
Of course if you've decided to cloak, then the above won't be necessary. (Disclaimer: STM does not encourage the act of cloaking - please do so at your own risk.)
Looking forward to your next update!
Amy
Some of your GEOs work well with pins. You can split test them with some of your overall traffic or send only your carrier traffic to them. -> Build funnels (
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