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Newbie working with mobile offers (9)

01-17-2017 08:44 AM #1 duaalem (Member)
Newbie working with mobile offers

Hi All,

I'am happy to return again to STM.

I'am start working with CPA from about 3 months. It was a nice journey since I start & now I reach to stage that Iam getting leads & try to get profits but couldn't, so I need your help please.
This is my campaign that I work on now:

Mobile offer campaign
Affiliate network: Mobusi
Traffic source: Startapp
start working on it: 26/12/2016
Total cost till now: $103.64
Total revenue: $107
# of conversion: 196

I feel it is good & because I'am newbie I was happy for this result but now I want profits, I try working & make optimization but I couldn't get better result. Can you help me what should I do?

Thank you very much

01-19-2017 02:23 PM #2 vortex (Senior Moderator)

Breaking even! Good job!

A very good start would be for you to describe what you have done to optimize the campaign so far.

Also - you'll need to find a way to maximize traffic, because optimizing a camp that's doing $100 over 3 weeks may not be very good use of your time. But let's look at some stats first before we talk further.

Here are some questions that you can answer about your campaign, to get more-detailed feedback from the community:

-Which ad type are you running?
-How many banners and/or landers have you tested?
-How many angles have you tested?
-How much are you bidding and have you tested different bids?
-What placements/targets are you targeting?
-Are you targeting carrier traffic or wifi, or both?
-Which banner size(s) have you tested (if running banners)?
-Which mobile exchanges are you targeting?
-Have you analyzed data and cut anything from your targeting?

Can't think of additional questions for now - but these would be a great start!

Amy

01-19-2017 06:46 PM #3 duaalem (Member)

Hi Vortex
Thanks for replying

I put the budget in Startapp as unlimited but it not spent enough for the campaigns, it took much time to give traffic & so I get small number of conversions/day.

-Which ad type are you running?
I use Interstitial & banners.

-How many banners and/or landers have you tested?
I test 2 Interstitials & 3 banners.

-How many angles have you tested?
there is no angle because I work direct linking from Interstitial to offer direct, I try a campaign with lander between the banners & offer but it didn't work so I work now direct linking.

-How much are you bidding and have you tested different bids?
The first campaign on android I bid 0.55 cpm & this is the result for it:
CPM: $0.55 cost: $83.96 Impressions:123,691 clicks: 8,617 conversions: 86
with note that the payout for lead is about $0.52
then I make optimization by taking 47 apps that the conversions come from & make a new 2 campaigns for them:
first campaign: CPM: $0.6 cost: $20.29 Impressions:30,551 clicks: 3,959 conversions: 56
second campaign: CPM: $0.6 cost:$9.40 Impressions:12,166 clicks:1,509 conversions: 16
& then I make another optimization for the best 13 apps & make 2 campaigns for them:
first campaign: CPM: $0.75 cost:$3.20 Impressions:4,421 clicks: 567 conversions: 7
second campaign: CPM: $0.9 cost:$1.85 Impressions:2,634 clicks: 335 conversions: 7
& also another optimized one campaign for Apple with this results:
CPM: $1.1 cost:$1.33 Impressions:1,412 clicks:238 conversions:5

-What placements/targets are you targeting?
First I targeted for categories then I make targeting for app ID's.

-Are you targeting carrier traffic or wifi, or both?
I targeted one carrier & excluding wifi

-Which banner size(s) have you tested (if running banners)?
I use Interstitial 320 X 480 & 480 X 320, & Banners 300 X 50 , 300 X 250 , 728 X 90, but I notice that the conversions come from the Interstitial so I paused the banners.

-Which mobile exchanges are you targeting?
I tried to use Go2mobi but the campaign has been rejected on MoPub and Smaato because of Redirects via Geo/Device and approved on Nexage. But it spends $21 without any conversion & I stopped it. this is the first time I use Go2mobi & still didn't have any experience using it.

-Have you analyzed data and cut anything from your targeting?
Yes I exclude some places that take much impressions without clicks.

Thank you for your patience to read that & I wish to get my first success soon

01-20-2017 06:24 PM #4 vortex (Senior Moderator)

Now we're talking! Thanks for the details!

I put the budget in Startapp as unlimited but it not spent enough for the campaigns, it took much time to give traffic & so I get small number of conversions/day.

Let's see if we could somehow get more traffic - because right now it really doesn't look like this campaign is worth optimizing. However, it would still be a great chance to learn/practice how to optimize a camp, so let's see what we can do.

To get more traffic, you would 1)open up your targeting (i.e. target more ad types, more banner sizes, more mobile exchanges, more OSs, etc.) and/or 2)increase your bid to win more traffic, and/or 3)scale your camp to other traffic sources.

-Which ad type are you running?
I use Interstitial & banners.

-How many banners and/or landers have you tested?
I test 2 Interstitials & 3 banners.

-How many angles have you tested?
there is no angle because I work direct linking from Interstitial to offer direct, I try a campaign with lander between the banners & offer but it didn't work so I work now direct linking.

But your banners will still reflect some sort of angle. What kind of offer are you running? And could you briefly describe your banners? I understand if you don't want to reveal specific details.

When you run interstitials are you showing the offer page directly as the interstitial?

-How much are you bidding and have you tested different bids?
The first campaign on android I bid 0.55 cpm & this is the result for it:
CPM: $0.55 cost: $83.96 Impressions:123,691 clicks: 8,617 conversions: 86
with note that the payout for lead is about $0.52
then I make optimization by taking 47 apps that the conversions come from & make a new 2 campaigns for them:
first campaign: CPM: $0.6 cost: $20.29 Impressions:30,551 clicks: 3,959 conversions: 56
second campaign: CPM: $0.6 cost:$9.40 Impressions:12,166 clicks:1,509 conversions: 16
& then I make another optimization for the best 13 apps & make 2 campaigns for them:
first campaign: CPM: $0.75 cost:$3.20 Impressions:4,421 clicks: 567 conversions: 7
second campaign: CPM: $0.9 cost:$1.85 Impressions:2,634 clicks: 335 conversions: 7
& also another optimized one campaign for Apple with this results:
CPM: $1.1 cost:$1.33 Impressions:1,412 clicks:238 conversions:5

Gee - it looks like no matter what you do, you're breaking even. Can certainly be frustrating.

Why did you make 2 camps for each?

Here are my thoughts based on having looked at all the camp details:

-Regarding your interstitials: I'm assuming you're showing the offer page directly. In this case there's nothing to test in terms of creatives (banners/landers) so no room for improvement there. In terms of targeting, you've already cut placements, and you've tried targeting android and then ios. And you've already tested bids by targeting the best placements with high bids. I really don't see a lot of room for further optimization here. I would suggest to either pause the campaign, or split-test similar offers using your current traffic.

-Speaking of bids - I see that you've tried to increase your bid to get more traffic, which was a great test. However, since that didn't seem to get good results, have you tried lowering your bid instead? You WILL get less traffic for sure, but perhaps it will maximize the amount of profits you make, which is your ultimate aim.

-As for banners - there's more room here for optimization since you've only tested 3 banners. I would need more info on the type of offer you're running, as well as a rough idea on what your banners are like, in order to make suggestions. One suggestion I can make at this point though, is that if you're not using generic banners, you should! By "generic banners" I mean the ones I talked about in this post:

https://stmforum.com/forum/showthrea...isplay-Traffic

If your interstitials are converting well, it means the offer page alone is converting without the need for preselling using landing pages. Generic banners would be perfect in this case, since they do practically zero preselling, but will maximize the number of eyeballs on your offer.

So, if you weren't using generic banners before, it would be worth it to do a test. Choose the banner size that was converting the best (relatively speaking) for you before.

-Targeting a single carrier will seriously limit your traffic. There's not much you can do there except test more offers on more geos. I run a lot of carrier traffic as well, and I test hundreds of offers at a time, so don't get hung up on trying to optimize a single campaign - throw up a bunch of offers and run a lot test budget to each (e.g. 10x payout) and pick the best to optimize and scale.

-On Go2mobi, were you targeting all mobile exchanges? Also - what did you mean by "I tried to use Go2mobi but the campaign has been rejected on MoPub and Smaato because of Redirects via Geo/Device"?

And there are other exchanges aside from mopub and smaato, although those two are the biggest ones. I find that some of the smaller exchanges can convert a lot better. So if you weren't targeting them before, do try them out.

Go2mobi allows targeting by IP. Do you have a list of IPs for your carrier? If not, let me know and I'll point you to more instructions on how to do that. Targeting by IP will usually give you better CR than targeting by carrier name - this is especially true for go2mobi where targeting by IP can make a BIG difference.

The most important point I've made, that will make the biggest difference to your bottom line, is the sentence in red above. This camp has been a great practising exercise, but you're ready to move onto the next step: Scaling your efforts to grow your profits.

Amy

01-23-2017 08:48 AM #5 duaalem (Member)