Home > Paid Traffic Sources > Mobile

---

Promoting generic downloads offers (22)

---

By generic downloads offer I mean something like this. That doesn't even really tell the user what they will be downloading. In fact I don't even know what they are downloading either. There is no description on the network offer page or offer URL.




Can I just come up with any angle here to get them to download? Finding landers on Adplexity for this is extremely difficult. How have you guys found success with offers like this?

---

Yup, these offers only serve as the last step in the conversion funnel, you got to heat the surfer up with your own creatives and LPs.

I would suggest to ask what the user actually get's access to, in order to stay consistent and keep the complaints level low.

I've seen offers like this for games, wallpaper or adult content. Based on what they offer and what kind of traffic they accept, you can structure the angles to reflect it. But since the offer lander itself looks very generic, you can be very creative here ... many affiliates literally abuse such offers and largely count on the users laziness to check what they are actually subscribing to.

---

Yes, I personally like these offers as you can become very creative with the angles.

Most of the time they are just standard subscriptions to funny videos, wallpapers or ringtones or stuff like that.

You should read this case study by stackman on "How I made millions on mobile in 2 yrs using 1 angle [Angle Revealed]" http://stmforum.com/forum/showthread...Angle-Revealed and I believe you will get some great motivation to get started!

---

We have some guys running it.... Most of this offers come with plenty of restrictions. Some with really weird descriptions like: Dont show a penis (but adult allowed)
Its not that we have 1000 affiliates running it, but from the few I see nobody was doing well on it with TIER 1 markets.
For TIER 3 its a great option - our best country is currently Bahrain and Kazakhstan Music or Health angles...

---

Try the trump - golden shower angle. "Trump's urine video leaked - download here". ("leaked" pun inside)

---

These offers mostly advertiser on torrent and livestreaming websites.

You know all those download now etc banner ads there

---

What geobak said.

You can find those offers often run on streaming sites when big live events are streamed. Think football, UFC or other pay per view events. Check out some of those streaming sites for angle / lander ideas. User goes on with the conversion flow, cause he thinks he will see the event.

Otherwise, Antivir, iPhone and Whatsapp angle can fly as well (check terms if prohibited).

---

Thank you.

---

Another related post that may be of interest:

http://stmforum.com/forum/showthread...l=1#post270834




Amy

---

So basically to promote these offers I should be finding the top running landing pages in a few very different angles. Like sweeps, AV, etc. Maybe create some of my own. And then run them to find which angle converts best with this offer, then rip and create more landing pages based off that angle? Then optimize from there? And target streaming sites?

---

That would be one approach, yes!

For angles - basically you can do some research to find out:

1)What types of mobile content are popular in general across many geos. If you go to Adplexity you can find out what types of offers are doing volume. Asking your AMs what types of mobile content offers are doing the best / the most volume would be good as well.

2)What types of mobile content may be popular in your target geo. So say you have a list of "download now" offers in various geos, you could go to "trend" sites such as google trends or youtube trends to get an idea on what kinds of stuff the local people are most interested in (e.g. funny videos, a specific game, whatever...) and package the offers accordingly.

Note: I'm just throwing ideas out there with complete disregard for offer rules, legalities, or ethics. Technically you can package these offers as anything, but I would urge you to find out the offer requirements and whether there are any restrictions on what you can sell these offers as. Misleading advertising can also be against local laws. If you want to play by the rules 100%, you an find out what each offer will actually - well - offer to the visitor after they convert, so you can sell the offer without being misleading. (That would kind of take the fun out of the whole thing - your choice though.)



Amy

---

Would you recommend cloaking with this method? I can't imagine the network would accept a blatant AV lander promoting whats definitely not an AV subscription. Or would they?

---

Check with the AM, these offers are pretty lenient when it comes to angle consistency

The key here is to use a lander that is tempting to the max, like entering the 13th chamber!

---

As matuloo said - just check with your AM.

Just want to add this: If I remember correctly, many offers of this type have absolutely NO information on the offer page as to WHAT the visitor would actually be receiving. So really, there's almost no way to promote them in a "legit" way. Example:

https://stmforum.com/forum/showthrea...l=1#post271219

Notice the offer only says "best content for your mobile phone" and nothing else. So basically anything you can promise to the visitor would be both right (as long as it's something to do with mobile content) and wrong (depending on what the visitor will ACTUALLY get).



Amy

---

Indeed, and some (most ?) of those offers requires you to send the placement (or zone) ID inside the link but not a lot to see your actual landing page. That means they want to be able to filter the sources by ID because some kinds of sources are more problematic than others but they don't care about the offer really advertised (ie a streaming website will convert better and have a smaller complaint rate than a weight loss blog).

Alex

---

It's easy to promote this type of offers. Just be a little creative

---

In many cases the advertiser will be fine with the mentioned aggressive angles, the traffic source however not. If an advertiser puts out an offer like this, they know what is going on. Hard to push those kind of offers without using aggressive angles.

---

I have actually had good results with these with totally whitehat angles, I'm still pushing them in some GEOs. I cannot reveal the angles as Im still using them, but it's so simple it's funny

---

I've seen Vortex stress the importance of mass testing offers and say "A good offer will convert with an Ok lander but even a good lander won't convert a shitty offer." How important is this in the downloads vertical? Nearly every offer is identical both in content and landing page so I feel like it won't be the same low hanging fruit. And with so much freedom of creativity would you say it is more important to mass test angles and landing pages than to mass test offers?

Also of my two ideas in mind, what do you think it would be a better approach?

1. Rip 5-10 long running LP's in several different verticals. Each page and angle very different than the last. So an Iphone sweeps, gift card, AV, maybe Adult etc.

2. Rip 2-3 LP's that could be plausibly used with another angle by just changing the images and copy. And then mass test angles with that. My thinking is that if I reduce the variable of the landing page my data on finding the best angle will be more accurate. So I could take a media play lander and slightly change the content to be music, movies, videos, or something that will catch their curiosity and then test each angle variation.

And then take an AV lander and change the copy to several different angles each catching their attention and convincing them to download a file.

After I find an angle that has some promise I can rip/create more LP's based off that winning angle.

---

Even in case of these offers, some will perform way better than others, so you still need to test a lot of them. Trying to find the proper angle for an offer that simply wont work is a waste of time. So I would say vortex's argument for mass testing offers holds in this case too.

I would vote for variation no.1, test various and very different angles and approaches. This should help you find some winner faster than testing multiple variations of one angle - for example that "media download angle" that you mentioned.

---

What makes an pin offer work is often in the dark. The performance spread of even identical offer pages can be wide. Payouts, lifecycle of the offer, SMS flow, SMS text, database saturation, shaving & optimization via the advertiser.....

Test 3-5 different angles, test as many offers as possible.

---

That's fantastic thank you I had no idea there were so many other variables. I was thinking that a similar page design and flow should mean similar conversions.

---

Home > Paid Traffic Sources > Mobile