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Dating Images That Attract 40-60 Y/O Women? (11)

05-11-2011 11:22 AM #1 nyc (Member)
Dating Images That Attract 40-60 Y/O Women?

I'm running Real Mature Dating and I'm getting conversions but the CTR is pretty bad.. I've been adjusting this campaign for a while now and even though I've been in the red I'm pretty sure if I can get find the right type of image I can start making money from this campaign. I've tried tons of images relating to couples.. the best one being the one below

I've gotten about 0.04 CTR which is nothin to be happy about..

Has anyone else ran this offer?

Anythin else I can try besides gettin my CTR up/my clicks down?

05-11-2011 01:05 PM #2 hippo (Member)

You are running it on FB? When it was allowed on pof I was running it there. Try to use some keywords and then relate headline and body to your targeting. I haven't got success on running dating on facebook yet, but doing well on pof.

05-11-2011 01:14 PM #3 stacksofgreen (Member)

@nyc I had a problem also with CTR in the beginning. Are you using keywords? I think as stackman said in the other posts, as long as you target a particular angle your CTR should go up.

For example, maybe you want to target 40-60 Y/O woman that are interested in dancing and find all dancing type keywords and test that out. Your group will be smaller but more targeted.

Let me know if anyone agrees on that, but that would be the approach I would do.

05-11-2011 07:15 PM #4 BenPOF ()

The most attractive thing about an older guy is the fact that he's active. Find pictures of older guys who look like they're exciting. So older guys outside a restaurant, hiking, on a boat etc. etc. These single older women want to live life to it's fullest at that age.

05-11-2011 08:45 PM #5 dantheman (Member)

Quote Originally Posted by BenPOF View Post
The most attractive thing about an older guy is the fact that he's active. Find pictures of older guys who look like they're exciting. So older guys outside a restaurant, hiking, on a boat etc. etc. These single older women want to live life to it's fullest at that age.
Cool Tip. And I expect it's the same for men as well? Women being exciting?

05-11-2011 10:29 PM #6 driv (Member)

Quote Originally Posted by BenPOF View Post
The most attractive thing about an older guy is the fact that he's active. Find pictures of older guys who look like they're exciting. So older guys outside a restaurant, hiking, on a boat etc. etc. These single older women want to live life to it's fullest at that age.
Awesome advice there, cheers for sharing your knowledge! The highest ctr pics i've had (to this point) for the over-50 female demo have been older dudes pictured with either pets or young kids (like as in grandchildren, no pedo )

05-11-2011 11:21 PM #7 nyc (Member)

thanks for the tips so far I haven't used any keywords since I'm not sure how to target somethin like this and my AM said it works well with broad, but I'll set up a couple campaigns in a minute.. Old/Active men does seem like a great way to target older women.. I think if I can just get my CTR to about 0.1 I can get the clicks I need.. thanks again!

05-11-2011 11:40 PM #8 BenPOF ()

Quote Originally Posted by dantheman View Post
Cool Tip. And I expect it's the same for men as well? Women being exciting?
LOL somewhat.. if by women being exciting you mean women showing their cleavage, you're right.

05-12-2011 11:34 AM #9 stackman (Administrator)

Quote Originally Posted by BenPOF View Post
The most attractive thing about an older guy is the fact that he's active. Find pictures of older guys who look like they're exciting. So older guys outside a restaurant, hiking, on a boat etc. etc. These single older women want to live life to it's fullest at that age.
Nice tip! Opens a whole opportunity for a campaign angle

05-25-2011 07:11 AM #10 mustick (Member)

wow that woman looks way older than 40 or even 50, 60-70 maybe... so I imagine, judging by the amount of over 60 year olds on facebook, why you are not getting a high CTR. No one wants to feel older than they are. This is what a 40 year old looks like http://brookeburkepictures.blogspot....rke%20Birthday and if they don't look like that, at least they want to think that they it may be possible with a good makeover..LOL.

Hope that helps.

05-25-2011 07:59 PM #11 john09090909 (Member)

Quote Originally Posted by mustick View Post
http://brookeburkepictures.blogspot....rke%20Birthday and if they don't look like that, at least they want to think that they it may be possible with a good makeover..LOL.
Very true, very very true!

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