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CTR vs Cost (Screenshot) (21)


04-27-2011 12:46 AM #1 wildfing (Member)
CTR vs Cost (Screenshot)

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@Stackman - Just to show you my CTR's vs my CPC.

The difference with my strategie against yours is i have a big reach with keywords and i start low bidding, i will ALWAYS hit 0.1+% CTR and under 0.10 CPC.

What i will say also is i dont go for 10-20 images/ads etc but i go pretty much flatout on 1 ad and the campaign the ad resides in will be set at my max daily spend.

Just trying to show others that there are other way's of going about getting low CPC without a massive CTR, in my case i believe it's about my targetted reach (8Mill+) vs my daily spend but also the CTR needs to hit 0.1%+

It's US ONLY also and im hitting 100% roi on those figures, i'm just at that stage where i'm going through shed loads of images now to see if i can improve the CTR if anything.

Some other stuff i will stick to aswell is the following, as i'm from the UK hitting US obviously the timezones are diff so i will always start off a campaign about 7/8PM GMT and facebook will try and fit in as many clicks as poss before Midnight, after a midnight it's a new day on the account and i will let it run till 8am GMT and pause.
I have about 3/4 similar ads so i will pause in the AM and resume another in the evening so it's keeping it fresh.


04-27-2011 12:19 PM #2 rich (Member)

I've seen this before and not really tested with this strategy, btw do you have skype - it's always good to have other UK members online throughout the day. My skype is richard300187 if you have.


04-27-2011 04:16 PM #3 marcovandaar (Member)

how many clicks does it takes to get your cpc down to 0.10?


04-27-2011 06:59 PM #4 numerouno (Member)

Hey wildfing, what's your bid on that particular ad? I also like to bid low, I've had some good success on the past although I feel like these campaigns are dying quickly..


04-27-2011 08:14 PM #5 wildfing (Member)

numerouno - 0.10 off the bat and it stays at 0.10 i dont drop it what soever

marc - i get -0.10 cpc straightoff the bat, i dont adjust my bid and the cpc will gradually drop, sometimes i hit 0.05 off the bat but i keep bid at 0.10


04-27-2011 10:46 PM #6 index (Member)

$0.10/clicks with a 0.1% CTR? just by starting your bids way low? hmmm, im gonna try this out again. one question... what kind of demographics? because young kids are cheaper than older women


04-28-2011 12:43 AM #7 wildfing (Member)

remember i said my campaigns are keyword based they are not broad as in Male/US/18-35/Single


04-28-2011 01:09 AM #8 index (Member)

Quote Originally Posted by wildfing View Post
remember i said my campaigns are keyword based they are not broad as in Male/US/18-35/Single
yea I always use keywords too


04-30-2011 06:07 AM #9 stackman (Administrator)

Well this is really mindboggling!

2 immediate questions:
- whats the suggested bid by Facebook before you start your campaign?
- like index asked, is your target a younger crowed?

So your saying you start bids off at 0.10$ even though your suggested bid is probably $1.00+? ..and you see traffic and lots of it?

Usually what happens when you start bidding at 10 cents is you'll see no traffic at all. That's pretty much commonly seen across every Facebook marketer which is why your method is so confusing.


04-30-2011 12:37 PM #10 rich (Member)

I've been speaking to Greg over the last few days and tried this out, it does work well in getting cheaper clicks you just have to keep an eye on your starting bid and raise it slowly until you get that first click - from there it jsut snowballs in so it's definately worth a test.


04-30-2011 02:12 PM #11 wildfing (Member)

Hey sorry it is confusing lol but it does require some patience too, you will get impressions at 0.10 and if you hit a click on that small amount it snowballs from there.
My suggested bids at between 1.60-2.00 ish
I have targetted young and i have done it on 18+

From most campaigns it's common for me to see about 40 clicks a minute averaging out to about 10/20.

Im just giving a different angle that has been working for me thats all Stack, sorry its confusing


04-30-2011 08:42 PM #12 dantheman (Member)

Quote Originally Posted by wildfing View Post
Hey sorry it is confusing lol but it does require some patience too, you will get impressions at 0.10 and if you hit a click on that small amount it snowballs from there.
My suggested bids at between 1.60-2.00 ish
I have targetted young and i have done it on 18+

From most campaigns it's common for me to see about 40 clicks a minute averaging out to about 10/20.

Im just giving a different angle that has been working for me thats all Stack, sorry its confusing
This is pretty interesting. I'll have it try it this week
Most I've ever had was 2k clicks in a few minutes... Good stuff.


05-01-2011 01:58 AM #13 stackman (Administrator)

@wildfing
nono this is really cool!
I'll be testing it out tomorrow with a demo of women 20-35. So the goal is to just hit an initial click with the $0.10 bid and traffic should flow in from there?


05-01-2011 03:44 PM #14 adustul (Member)

how long before you see impressions with this method? I've tried it a few times and have seen 0 impressions over a few hours with bumping the cpc up to .50 (after starting with .10 and increasing by .05 cents every 30 minutes) with a $1.50-$2.20 recommended. And I am using keywords.


05-01-2011 07:43 PM #15 wildfing (Member)

@stackman, adustul - I think the main thing with this is the huge, only thing i can see a major difference with...
If it's going to go, usually within the first 20/30 mins


05-02-2011 01:11 AM #16 stackman (Administrator)

@stackman, adustul - I think the main thing with this is the huge
what do you mean?

How often do you have it work at 10 cent clicks right away?


05-02-2011 02:10 AM #17 wildfing (Member)

sorry missed "Reach" out

My reaches on the keywords i try to hit 8Mill+

Pretty much every all of them iv'e ran on a big reach (keyword based)


05-02-2011 03:43 AM #18 dantheman (Member)

Quote Originally Posted by wildfing View Post
sorry missed "Reach" out

My reaches on the keywords i try to hit 8Mill+

Pretty much every all of them iv'e ran on a big reach (keyword based)
That explains why you're getting cheap clicks. The bigger the reach, the cheaper the clicks because it's more broad


05-02-2011 10:25 AM #19 wildfing (Member)

i said that from the first post though Dan


05-02-2011 11:01 AM #20 index (Member)

so if you have a super large reach, you can start your bids that low? once that first click comes through, it may snowball?


05-02-2011 12:12 PM #21 wildfing (Member)

indeedy doodly


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