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Retargeting thread (18)

09-24-2011 08:45 AM #1 harry1970 (Member)
Retargeting thread

Retargeting is a topic I admit I don't know much about. Can anyone/one of the mods provide some in depth info or put together a tutorial on it?

09-28-2011 10:21 PM #2 tijn (Moderator)

Start here:



http://www.google.com/ads/innovations/remarketing.html

This is a good summary of the different types of retargeting:
http://www.cpxadnetworkblog.com/2011...g-an-overview/

If you need more -> Use GOOGLE!

Its a big and complex topic. I have played with it, and could work well for CPA affiliates if you drop the retargeting pixel after the point your leads convert This is unfortunately not always possible and depends on your aff network.

But it seems to mainly be used for ecommerce.

What sort of marketing is your main focus?

10-10-2011 07:13 AM #3 index (Member)

retargeting is good for when you are marketing your own offer. If you are selling something for like $50, of course the majority of the traffic won't buy, so you can retarget them an offer a free trial. you also get the added benefit and trust of appearing on MAJOR sites like CNN and Fox and stuff like that. People think "JESUS this guy is everywhere! He's gotta be legit, he's buying ads on CNN!"

My favorite way to use it is by dropping cookies on my PPV landers and marketing to those people via banners

Adbuyer.com is a good place to start

10-10-2011 03:35 PM #4 tijn (Moderator)

Quote Originally Posted by index View Post
My favorite way to use it is by dropping cookies on my PPV landers and marketing to those people via banners
Use the google adwords retargetting image pixel and add it into your CPVLab conversion pixels

That way you can retarget the people that actually converted.

10-11-2011 02:06 PM #5 mattias (Member)

Quote Originally Posted by tijn View Post
Use the google adwords retargetting image pixel and add it into your CPVLab conversion pixels

That way you can retarget the people that actually converted.
You can do that? Will it still work with out the JS part?

10-11-2011 02:48 PM #6 numerouno (Member)

Can we promote anything using retargeting? For example, if I have a small bizopp product, I'd like to place a cookie on the user that subscribed on the free version to show him some ads for some other bizopp products, would it work? Are we restricted with what's allowed on Adwords?

10-11-2011 09:16 PM #7 tijn (Moderator)

Quote Originally Posted by mattias View Post
You can do that? Will it still work with out the JS part?
lol. it used to as its what got be banned from one of the big AM forums when I was a noob. Managed to drop retargeting pixels via images on about 4500 folk! Got banned from the forum, did some dodgy stuff on adwords, and lost my account soon after.

Im a lot wiser now!

10-11-2011 11:24 PM #8 mattias (Member)

Quote Originally Posted by numerouno View Post
Can we promote anything using retargeting? For example, if I have a small bizopp product, I'd like to place a cookie on the user that subscribed on the free version to show him some ads for some other bizopp products, would it work? Are we restricted with what's allowed on Adwords?
Yes you still have to follow googles rules on what is allowed.

Quote Originally Posted by tijn View Post
lol. it used to as its what got be banned from one of the big AM forums when I was a noob. Managed to drop retargeting pixels via images on about 4500 folk! Got banned from the forum, did some dodgy stuff on adwords, and lost my account soon after.

Im a lot wiser now!
haha. classic. Thanks for the tip. I am going to test out just using the image (not the forum image

10-22-2011 06:56 AM #9 harrypotter (Member)

Quote Originally Posted by index View Post
Adbuyer.com is a good place to start
also came across this blog post: http://robmalon.com/10-ad-retargetin...-looking-into/

what's your experience with adbuyer.com with regards to remarketing?

has anyone used other remarketing networks? I am interested but I am going to stay away from Google...

10-24-2011 01:15 PM #10 godspeed (Member)

Is it possible to retarget if I directlink? Like with LP with only php redirect to the offer?

10-24-2011 01:25 PM #11 mattias (Member)

yes you can tag them on a redirect. Just put the code on the php redirect page. Test it to make sure they are getting tagged properly. If you are having issues try to delay the redirect a bit.

10-24-2011 07:52 PM #12 nusolutionz (Veteran Member)

does anybody know how long retargeting cookie last on average? because i think if people clear their browser cookies the reatargeting cookie is gone..

10-24-2011 11:07 PM #13 mattias (Member)

You can set it from 1 to 540 days. You really don't know if they clear their cookies. It only keeps track of who is tagged as far as I know.

10-30-2011 11:52 PM #14 godspeed (Member)

Quote Originally Posted by mattias View Post
yes you can tag them on a redirect. Just put the code on the php redirect page. Test it to make sure they are getting tagged properly. If you are having issues try to delay the redirect a bit.
How can i test if code is setup correctly? Does it need to be in <body> or it's ok just like this:

<?php
header ("Location: http://www.afflink.com");
?>
<!-- Start Cookie Container. DO NOT EDIT -->
<script language="JavaScript" type="text/javascript" src="http://code.etc"></script>
<!-- End nProve Cookie Container. -->

10-31-2011 12:59 AM #15 index (Member)

Quote Originally Posted by harrypotter View Post
also came across this blog post: http://robmalon.com/10-ad-retargetin...-looking-into/

what's your experience with adbuyer.com with regards to remarketing?

has anyone used other remarketing networks? I am interested but I am going to stay away from Google...
well with Adbuyer you can access Right Media, Doubleclick, CPX, Rubicon and a few others

Quote Originally Posted by godspeed View Post
How can i test if code is setup correctly? Does it need to be in <body> or it's ok just like this:

<?php
header ("Location: http://www.afflink.com");
?>
<!-- Start Cookie Container. DO NOT EDIT -->
<script language="JavaScript" type="text/javascript" src="http://code.etc"></script>
<!-- End nProve Cookie Container. -->
I'm pretty sure for the cookie to actually drop you need to do a meta refresh set to at least 1

Code:
<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="utf-8" />
  <meta name="robots" content="noindex,nofollow" />
  <meta http-equiv=Refresh Content="1; URL=http://afflink.com/">
  <title>Redirect</title>
</head>

<body>

<!-- Start  Cookie Container. DO NOT EDIT -->
<script language="JavaScript" type="text/javascript" src="http://code.etc"></script>
<!-- End nProve Cookie Container. -->[/QUOTE]

</body>
</html>

10-31-2011 02:08 AM #16 nefig (Member)

I'm pretty sure for the cookie to actually drop you need to do a meta refresh set to at least 1
Can anyone confirm this?.. Much interested

Also, how does approval work on Adbuyer? ..Since most of the "interesting" stuff won't go past Google's quality control for example, and Adbuyer reaches many networks - does each of them approve your campaign before you're able to run or it's up to Adbuyer?

10-31-2011 04:46 AM #17 harrypotter (Member)

from another thread: http://stmforum.com/forum/showthread...=7411#post7411

Quote Originally Posted by The Angry Russian View Post
Haven't used AdRoll in a while but pretty sure its GC traffic. They offer targetting, but really it doesn't matter "what" sites you appear on after, since your "brand" is already recognized you will get a higher CTR.

If you're running legit offers, edu, dating, etc... I say just use Google Content for retargetting, they will allow those offers through.

You can drop a retargetting cookie without needing a lander here is how.

Send the traffic to a page with a php/metarafresh redirect that has a slight delay. On tha page place the pixel high up on the page.

06-28-2012 06:16 AM #18 johnaff (AMC Alumnus)

Use retargeting
- in your ad tags
- on all websites you own
- on any websites your friends own

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