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Newbie needs help with FB Dating niche. Will post as much info as possible. (25)

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Hey guys,

I'm new to the forums but want to get started right away after reading for a good 12 hours straight!

Anyway, I believe that a Follow Along will help myself understand more + hopefully it will help other newbies as well.

I will post as much information as possible and will keep updating my results with the campaign, but if I am missing some crucial pieces of information that may help in assessing my campaign, let me know. I am probably just ignorant that it is a useful piece of info.

Today is the 3rd day I am running the campaign and I have kinda kept a journal on everything that transpired within the 3 days (will keep going over the days if people are interested), so I will put them in as well.

*note: I am also still learning P202 and FB platform so the way I structure campaigns are weird at the beginning :P (I used 1 campaign per image and had to restart 28 campaigns every time I want my ad to run )

Alright then. Here goes:

Offer is a dating offer with payout of $3.75
I was told by my AM to target Males 18-34-ish, break them down into chunks.

Day 1
Created my new FB Account for advertising.
Created my first ad copy:



The suggested bid price was for today so it wasn't like this 3 days back. It was $1.90 to $3.16. I put in $1.

After it was approved I let it run for a while (about a few hours around 9pm-12am Eastern Time US)

Day 1 Summary
Spent- $38.90
Revenue- $3.75
Notes-
1. Only tested 2 images
2. Wasn't entirely sure the offer converts... My thinking was that as soon as the traffic goes to the offer, it's their duty to convert not mine. Sent 81 clicks, got 1 lead. 1.23% conversion.

Day 2

Here is how my account is looking today:


AM told me CTR is low, and might as well try something else. Noted that the camp with 23k impression I probably let run too long too (did I?)

I spent my time preparing more ads to test tomorrow so I didn't let much run today.

Created 7 images, 2 age groups, 2 ad copies (total 28 ads)

Didn't run anything much.

Day 2 Summary
Spent- $2.48
Revenue- $0
NET ($37.63)

Day 3

Ran 26 odd ads today from 8pm-4am US Eastern.

My ads run for a bit, which I have since learnt from this forum as the initial auction. Lots of traffic came but then stopped for most of the day. I guess my ads arent winning the impressions?

Anyway a few good ads popped:

Top performer (above 0.1% CTR)
FB05-18-20-PG14-1 0.124% 3403 impressions 5 clicks 2 conversion
FB04-21-24-PG14-1 0.108% 6025 impressions (forgotten the clicks and impressions)

Summary
Spent- $41.55
Revenue- $30
NET- ($49.18)
Notes-
1. My ads seems to slow down very fast after the initial burst of traffic. Is it not winning impressions or it is because fb is throttling me as by now i would have spent close to $30 of my $50 daily budget and it's only 30 minutes of the day?

Day 4

Didn't create new ads but re-run the top 5 performer from yesterday from 6pm (trying to go full day this time)

Same thing today, after the initial traffic surge, traffic seems to trickle very slowly.

Summary:
Spent- $41.45
Revenue- $33.75
NET- ($56.88)
Notes-
1. Tried requesting for a daily budget raise. Not successful.

Snapshot of all my records as of today:

Ads Summary:



Ads information: (top 5 so I don't bore everyone. request more if it's useful)







Prosper202 Analyze Text Ads:



Network Snapshot:


Well I hope it all makes sense ... My questions will be on the next post

Cheers
Ryan

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My question are :

1) How long should I run an ad to determine whether it will bounce back from the low CTR? For example, the good ad as above got a decent 0.1+% CTR around 6k impressions but as the impressions go up, it dropped to 0.66%.

How often does 0.1 or 0.2+ CTRs pop up? Should I hope that the top performer up there will recover or should I dump it for more test ads?

The CPC now is about 0.68. Suggested bid is 0.52-1.00. My bid was still sitting at 1.00 and I just lowered it to 0.92c. Should I lower it more? If I can get it to 0.45c or so I will break even.

2) Is it an overkill to test 20 ads at once with a $50 daily limit? I usually bid $1 for the initial bid. Is it too much?

3) I've read over and over again in the forums that you will spend about 10x payout to test an offer. How do you do that? $3.75 payout means a test budget of $37.50?

4) What are the "rule of thumb" 'reach' number per campaign to get those elusive 0.3+ CTR?

I have spent over a hundred bucks and I don't even think I have any conclusive statistical data yet

Lastly and most importantly, how do I raise my CTR? :S I need help here badly...

Thanks in advance!

Ryan

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Images are kinda small it seems. You can download a copy here if you want the full image:

http://aceonlinedating.com/STM/Follow_Along1.rar

Thanks again for all the advice I am gonna get :P

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I have already lost 3 FB accounts because i was using amateur photos of women and those were getting Good CTR.
But i made good money few months ago promoting dating offers only. If FB disapprove ads due to image then i used submit them again at different time.
So, Test many images you will definitely find your winning image. Go internationally... Try different regions,


Thanks,

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Hi Ram,

What kind of amateur photos are you using? Extremely revealing ones? What kind of CTR are you getting?

Ryan

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Boobs not bigger than her head!!!



Was getting up to 0.22% CTR and up to 0.34% internationally

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More help? Stackman, Polarbacon, MrGreen, Angry Russian and all other Super Affiliates? Show some of your super power

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Yo dude! Firstly welcome to the forums!

Firstly your images need to be a heck of a lot better. The ones you have look very default. They look "nice" but aren't distracting enough to pull in clicks. Try look for amateurs photos with odd camera angles. Yes cleveage helps but don't get too carried away.

A tool that will help you a tonne will be the FB spy tool which comes free on the forum. Take a look around what is working.

Try mix up your headlines too like "See Pics of Single Girls", things like that, that are relevant to Facebook.

You should be aiming to get 0.70 cent clicks or lower.

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hahaha I totally saw your ad running on my FB account today

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Dude ... don't click unless you intend to sign up!!! :P

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Noted. My pictures suck :P

Re: headlines, I was under the impression I should test images first before moving on to headlines, if I mix and match them, how would I know which ones are working? whether the image or the headline?

Re: CPC of 70cents? I am now getting about 66 cents on them but i am far from running a +ROI

Any other advice?

oh and yea joining the forum = best thing I've ever done with my money for sure!

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Dude... definitely test your headline + copy... I've had the same image perform wildly different with different headlines + copy... I'm talking from 0.06CTR to 0.3CTR... with the same pic.

Just yesterday I launched a campaign that had a difference from 0.1CTR to a 0.3CTR jump by just changing the headline/copy.

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other things I would suggest is to try a splash page if you haven't......can just be a very basic lp...but it could help...esp if you matched the image in the ad to the image on the lp.....also like others have said think outside the english speaking countries.....you should have better success there....

I would also make sure you have a good "social" dating offer....ask you AM what is working....or use the tool here to spy and find out which offers have been running steady for a while....

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^This was gonna be my next big question. I really do not understand how a landing page work in the number sense? Isn't it like just another process whereby a lead may be giving up? Say it gets a 50% CTR, which is great. Isn't that 50% LESS than a direct link?

Again, I am pretty new to these stuff so I may have missed some stuff (but I scoured the net for all the information I can get. MrGreen.am, STM, shoemoney etc + the facebook section up till May2011)


I would also make sure you have a good "social" dating offer....ask you AM what is working....or use the tool here to spy and find out which offers have been running steady for a while....[/QUOTE]

Is my offer social? it's overnight-dating.net. Also I read somewhere I shouldn't run capped offers?

Thanks again for filling my brains with useful information!

Ryan

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as far as lp's are concerned they just grease the wheels alittle more....the "click" doesn't mean they are gonna fill anything out.....just means you caught there interest.....then the lps sells them on why they should continue on.....

think about how you shop for food lets say.....you see a sign that says "steak 3.99/#" you now have "interest" do you run over and throw the steak in your cart?

no you take a look at the package to make sure its not past date....and that it looks good quality....then you commit to purchase.....


what I mean a good offer for social....some offers do better on Fb then others...ask or look around to see whats out there....

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Time to update my follow along thread!

DAY 5

Not much happening today. Let my previous top 5 performers run free since I don't have the daily limit to test much + awaiting approval on a bunch of ads.


Let my top 4 ads run free and I just break a little profit a day.

Stats so far:
FB04-21-24-PG11-1 * SPENT 6.54 REV 11.25
FB04-21-24-PG14-1 * SPENT 5.80 REV 0
FB04-21-24-PG15-1 * SPENT 7.59 REV 0
FB05-18-20-PG14-1 * SPENT 15.88 REV 18.75

Actually got one of the top performer to a profitable level. Things are getting brighter! CTR is still low-ish at .066 but CPC is slowly dropping



DAY 6
Let my top ads run for a bit and this is what I got:

FB04-21-24-PG11-1 * SPENT 11.38 REV 26.25
FB04-21-24-PG14-1 * SPENT 34.34 REV 30.00
FB04-21-24-PG15-1 * SPENT 21.72 REV 15.00
FB05-18-20-PG14-1 * SPENT 62.08 REV 48.75

Still pretty inconsistent but I think I am getting the hang of it.... Going on hustling!

Tested:
Today I experimented with a different angle and created about 10 ads targeting a much smaller demo of about 160k.

Results after a peak period of 8-ish PM to 3-ish AM
Not very good. Didn't get much traffic. Each ad maybe got like 1000 impressions.
Horrible CTR too. Got a .2 but it only lasted 10 minutes or so before dropping.

Here they are:


Still not profitable but I am slowly getting a feel for what images work, what don't, what facebook likes and what facebook dislike etc.

That profitable ad up there I duplicated 4X to try and expand upon it. Duplicated 2x with my normal starting bid, and 2x with a lower than recommended bid.
The lower than recommended one both got the triangle saying ad not showing due to insufficient bid

P202 analyze screenie:



DAY 7

Found out this morning that leaving ads running 24/7 over the weekend is good. Monday... not so good ... :P

Found another winner ad. 30 clicks -> 8 conversions in 3 hours! Ran out of daily budget though so all ads are paused.

Getting all excited now. According to my spreadsheet, I'll be able to break profit with my campaign soon !!!

However, FB is having the time of their life disapproving my ads... Been super productive and created 2 batches of 70 images. Everyone of them got disapproved.

Created about 100 sponsored ad to get approval ratings up.

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Day 8

Had high hopes today! Want to get a ton done since a ton of my ads from various angles got approved!!! HAPPY HAPPY!

Woke up and checked the system and BAM like a rock bad news came...

Don't know what's wrong but all 140 clicks did not convert even a single lead!

I thought that was weird since I average 13-16% conversion rate with my clicks. Ads are from the same top performer too ... Spoke to my AM but he says everything is fine.

Well.. try again then.

Created a new angle for another bunch of ads. My images are much better now that I know how to make it look good for Facebook. Have high hopes of everything turning out pristine!

Stats so Total spent: $367
Revenue: $202.50
ROI: -55%

Can't wait to get approval for my ads.

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Day 9

I am totally at a lost here... I sent another 200 clicks and absolutely 0 conversions! All in total 350 clicks and no conversions. That's over $200 down the drain. I thought for sure the offer is bad. Told AM about it and he said everyone's out of office now. Will check for me tomorrow.

I got jumpy and got a mate from the states to try out my offer. He signed up and the conversion DID NOT FIRE!

So what should I do now? I am pretty sure I can get the campaign to profitability with my stats now, if the offer is not faulty and convert like usual.

This is my normal conversion rate:


This is what happened the past 2 days:



I personally really want to get the campaign to profitability as I think I'll learn a lot in the process, but if they don't fix the offer, I may have to dump it and start anew *sigh*

The offer is also kinda only available from my network so I can't split test them.

Lesson learnt: Do not put all your effort into a single campaign especially if the campaign isn't something very well established...

Is there anything else that I can do to salvage this? Or am I better off leaving it at that?

Ryan

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Also, I'm kinda thinking, can I edit the link in P202 so that it will now direct to a landing page instead of the offer page? Then maybe I can redirect the traffic to an alternate offer but will Facebook catch me and ban me? :P
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Day 10

Anyone?

Anyway, AM confirmed today that the advertiser is having problems. *sigh*

Today will be a rest day for me. Too much work to do any serious hustling but I have 3 campaigns that I am eyeing to launch over the weekend.

Ryan

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Yea, sucks man I was also promoting the same offer for a couple of days before I noticed I got 0 leads on the 4th day. Just gotta forget about it and move on. One good thing is that at least your Facebook account has more spending history, so it'll be easier for you to get budget increases

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Well .. ironic thing is that the BOOM happened JUST as I got my account limit increased :P

So instead of dumping $50 a day max into it I dumped $100 a day into it...

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man great posting of the camp....as far as the offer is concerned this kinda stuff happens....just had it happen to me.....I just got the ads dialed in...and the offer ran out of budget.....all I can say is besides going direct......is to find a new offer and test what your were doing before......and see if you can get it to work......

thats the best advice I can give

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Yes, Definitely try different offer instead of testing this longer...
Also test few international dating offers

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Awesome. That's what I will do anyway. The reason why I wanted to push this camp to profit is that there are a few good images that went through, but will never go through again so they're stuck with this offer. ;-)

Thanks Ram and Unicorn. Will start another follow along.

Was also feeling a little sour that my AM was telling me offer is good pump more traffic in, when I was tellingl him to check it out for me.

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