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Lets get those conversions rolling! (4)

10-26-2015 10:51 AM #1 nobelium (Member)
Lets get those conversions rolling!

Hello all, after joining STM last month, reading the cookbook a few times and with my past experience in online marketing. I’ve decided to start a follow-along and start launching mobile campaigns to launch my career in the AM world.

First decision has been to target India as my first mobile GEO. There is a high volume of traffic there and I can use English as an advertising language.

At this point, after checking the LPs I'm going to promote. I have designed 3 banners. 2 static ones and an animated one:
Click image for larger version.  Name: 320x50 MAKE FRIENDS.jpg  Views: 42  Size: 29.9 KB  ID: 8827 Banner A
Click image for larger version.  Name: 320x50-TOP-SOCIAL.jpg  Views: 36  Size: 9.2 KB  ID: 8828 Banner B
Click image for larger version.  Name: 320x50-Gif-Join-now.gif  Views: 34  Size: 19.7 KB  ID: 8829 Banner C

Instead of Decisive, as I kept coming across bad comments about their traffic. I’ve opted for Go2Mobi.

My campaign:
Launch date: 23rd of Oct 2015
Offer: Games India Mobile (Vodafone)
Payout: $0.45
Geo: INdia
Ad Network: Go2Mobi
Angle: Social factor (inspired by the Hierarchy of needs)
Targeting: Mobile (No Wifi) / Vodafone / All mobile devices.

I started the campaign by driving traffic through Go2Mobi (MoPub) and with a budget of $25 each initially (set up some things wrong and went higher than $15, oops!)

Apart from the mobile devices and carrier targeting (Vodafone) I will leave the rest of the options open in order to start getting as much traffic as I can. Then we can start filtering.

Results after first day(23-10-2015):
Click image for larger version.  Name: go2mobi 23oct2015.png  Views: 31  Size: 16.5 KB  ID: 8830

Banner A
Spent: $24.57
Conversions: 1 ($0.45 revenue)
Banner B
Spent: $24.88
Conversions: 0
Banner C
Spent: 24.84
Conversions: 1 ($0.45 revenue)

Well, I'm not totally disappointed with this start but I will spend more time on creatives to try and improve that low CTR...

In the meantime I'll be open to any suggestions.

See you soon!

10-26-2015 12:45 PM #2 cbrughmans (Member)

I would suggest to either test a different traffic source or to drop this offer and try out a new one.

You've spend 75 bucks and made less than a dollar - even if you quadruple your performance after optimization you'll still be deep in the red. Cut the losses and focus on either a new offer or a new traffic source.

10-26-2015 02:06 PM #3 nobelium (Member)

Hello cbrughmans! First of all, thanks a lot for your help.

Would you suggest to change traffic source completely, or may be worth changing the exchange used on Go2Mobi from MoPub to another one.

Thanks.

10-26-2015 02:21 PM #4 cbrughmans (Member)

Change completely as your numbers are very, very far off from protifability!

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