Home > Paid Traffic Sources > Facebook & Instagram

Promoting Acne product on Facebook ? (9)

09-15-2011 02:29 PM #1 dario (Member)
Promoting Acne product on Facebook ?

Hi i would like to promote an anti acne trial/sale offer on FB but noticed that there are very few ads on FB promoting Acne products (at least according to FB SPY)

Do you have any suggestions for me ? Possibly based on a similar experience..
Thanks

09-15-2011 02:36 PM #2 btbe (Member)

Quote Originally Posted by dario View Post
Hi i would like to promote an anti acne trial/sale offer on FB but noticed that there are very few ads on FB promoting Acne products (at least according to FB SPY)

Do you have any suggestions for me ? Possibly based on a similar experience..
Thanks
I tried this a few years ago. I was never able to get a good ctr. The best ctr's came from the 15-20 age group but the conversions came from the 25+ age group.

09-15-2011 08:55 PM #3 zeno (Administrator)

You'll have to take a good angle. I did an acne offer to a broad demo a few months ago, albeit in a noobish way, FB would deny every image that wasn't 'pretty' and super clean. Low CTRs.

09-18-2011 01:51 PM #4 dario (Member)

Ok nevermind Facebook.

I'm using 2nd tier PPC for this acne offer ( www skinid.com), direct linking

can someone help me understand this:

(day1) low traffic & 2 conversion; i was so amazed by the conversion rate that the day after i've.. (day2) added more keywords but NO conversion.
(day3) more traffic (higher bids), but just 1 conversion
(day4 to day9) more traffic to the converting keywords of day1: higher PPC bids + some PPV traffic + some intext traffic: NO conversion

09-18-2011 11:22 PM #5 polarbacon (Moderator)

Quote Originally Posted by dario View Post
Ok nevermind Facebook.

I'm using 2nd tier PPC for this acne offer ( www skinid.com), direct linking

can someone help me understand this:

(day1) low traffic & 2 conversion; i was so amazed by the conversion rate that the day after i've.. (day2) added more keywords but NO conversion.
(day3) more traffic (higher bids), but just 1 conversion
(day4 to day9) more traffic to the converting keywords of day1: higher PPC bids + some PPV traffic + some intext traffic: NO conversion
its hard to say.....its not alot of info to go off of....but what I would suggest is try a lp...you can get a better idea of whats working and maybe whats not.....you also have a better chance of improving your CVR

09-20-2011 10:58 AM #6 dario (Member)

I'm going to create a nice LP today,
anyway i'm a little demotivated about this offer because i'm afraid i can't improve a conversion rate that is equal to 0 after all the traffic i sent last 10 days. But nevermind, in the worst-case scenario i'll kill this offer soon. Also, this is my first LP so it's not wasted time, i will use the template for other beauty offers in the future.
Thanks

09-22-2011 07:38 AM #7 dario (Member)

Do you have any suggestion to improve my LP ?



It's 980px wide because it's not for PPV, i'm using it in a PPC campaign.
All the elements are clickable and are taken from the destination url (www.skinid.com)

09-22-2011 11:15 AM #8 ryankan1 (Member)

I think the I WANT CLEARER SKIN button is kinda 'hidden' if you catch my drift.

09-22-2011 02:28 PM #9 groomez (Veteran Member)

Honestly I'd go for a longer sales letter instead of a page with a few bullet points since it's something you have to pull out your credit card for. Even an old school review site comparing it to the popular brands endorsed by celebrities might be a good approach.

Home > Paid Traffic Sources > Facebook & Instagram