Facebook Campaign Feedback (11)
Hi,
Looks like I'm on to something here(?), and would love to ask for some feedback/suggestions.
After 1 1/2 days with traffic these are my stats:
Clicks: 1781 (Facebook)
Clicks: 2248 (Prosper)
Clicks: 1596 (Network)
Cost: $387
Revenue: $270
I'm direct linking and targeting a broad demographic (No KW targeting). I'm only targeting a certain age range. My daily budget is set to $250 because I don't have a higher daily spend limit yet. Due to the size of the demographic I'm maxing out my budget easily, and should be able to scale it properly when my spend limit is raised.
Please see attached Excel spreadsheet for detailed stats for my top 10 ads:
First of all there seems to be some click discrepancies between FB, Prosper and the Network. I guess facebook's is due to delay, but I'm surprised there are so much click discrepancies between Prosper and the Network. I'm using a relatively old Prosper install. Could it be that my database is too slow to handle the traffic?
Secondly, do you think there are any chance I could get my CPC below my EPC for any of the ads with these CTRs? Because the demographic is so broad it seems very hard to get any higher CTRs. This far I've been lowering my bids slowly ($0.08 - $0.09) every now and then, but this just seems to move the traffic over to those ads where I'm bidding more ($0.60). How do I deal with this? Should I pause the other ads when trying to squeeze my CPC?
If I'm really lucky, could I get away with lowering my bids for my top converting ad to around $0.10 CPC?
Hope you understand that I'm excited. Really appreciate your feedback guys! 
USE A LANDING PAGE! you're alllllllmost there
I've noticed over most all my campaigns that a 30% LP CTR is what you want. If you're promoting a download or something that converts super easy, your conversions will be ridiculous!
How many ads do you have on this campaign? you can get a lot of clicks from bots on FB that will be recorded on Prosper on the first day. index, do you use LP on any type of niches on FB? Even on dating? Without knowing the nice he's promoting, I'm having a hard time to suggest he uses a LP..
Hi, thanks for the advice guys.
I'm promoting a gaming offer paying $1.50.
@numerouno: I have around 100 ads on the campaign. Yeah it could be the bots. I'll try to monitor the clicks the following days.
@I suck in Photoshop, but I've ordered an LP from a designer just to test Only thing that worries me is that the offer has small payout might be too small to use an LP(?).
Originally Posted by stocks
I'm promoting a gaming offer paying $1.50.
@numerouno: I have around 100 ads on the campaign. Yeah it could be the bots. I'll try to monitor the clicks the following days.
@I suck in Photoshop, but I've ordered an LP from a designer just to test
Only thing that worries me is that the offer has small payout might be too small to use an LP(?).If you are spending $0.20/cpc on FB and have a lander that gets a 30% LP CTR, then it effectively costs you $0.60 to get that click. You would have to convert 1/2 to be profitable
The good thing about using LP's though is that you can be more vague and click-baity in your ad...higher CTR which then results in lower cpc's. the volume is there though on your campaign so if you can get an LP to work you'll bank nicely. Otherwise, you gotta work on your ad CTR!
The click discrepancies is something that always happens, mainly look at the 1781 for Facebook & 1596 for your Network, which is avg discrepancies so i wouldn't worry about it. It's also out of your control.
Index has covered what you need to do pretty well. You have to make a landing page which might increase your CR, or you need to up your ad CTR. Even though your ads are targeting a general population rather than a keyword niche, you need to think of ways to get it even higher. Try out different headlines, images etc.. you know what to do, but something to keep in mind is usually with games you want to get attention, so be SHOCKING in the ad, be weird, shocking and crazy and you'll see higher CTRs. You could also try keywords for your campaign, narrowing it down to multiple campaigns with multiple keywords will boost your CTR 10fold.
ie: Lets assume your promoting a first person shooter
- campaign 1: target counter-strike (& similar keywords)
- campaign 2: target call of duty (& similar keywords)
- campaign 3: target people who like guns, the army, etc.. (& similar keywords)
Then relate each ad to each group and you'll see MUCH higher CTRs
Your ads are all pretty similar in CTR, but you have enough clicks on all of them that it's time to set your bids on all ads to whatever the lowest bid on your top 3 ads can be. Then if the others get traffic, thats great, if not than thats how it has to be/ This way you'll start only getting those 0.14$ clicks and under, and you'll start breaking even or seeing a bit of ROI.
Finally ask for a pay bump. I'm sure you could get $1.70 or so and that will help you out a lot in itself.
So your 3 main goals
- Try a landing page with your current ads.. does it make you more $?
- Ask for a pay bump
- Then make new ads! Up your CTR! (you just have to, otherwise even if you do get the campaign profitable, you won't yield profits for more than 2-3 weeks because your CTR will drop and bids will go up)
Thanks for your feedback guys! A lot of good tips here.
Ok, I'll wait for my designer to complete my LP. I wonder weather I should launch a new campaign when testing my LP, or if I could just up my bids on my current campaign to get the traffic flow in again?
Up it a bit to 0.15 for now then, the CTR just might not be hitting the right spot for 0.12. Worse ad position can happen when bidding lower CTR, but theres no proof on it, just a theory from testing, so that may be why, or just time of day etc..
Just up your bids on your current campaign to test the lander, easier and no reason for new campaign
Originally Posted by index
Originally Posted by index
Originally Posted by hd2010
well, if you are spending $0.20 click and 30% people click to the offer, it basically cost you about $0.60 to get someone to click your affiliate link.
$0.20 x 100 clicks = $20
30% click through = 30 clicks to offer
$20 / 30 clicks = $0.66 to get someone to click your affiliate link
if your payout is $1.50 and you convert at 50%... you would spend $1.32 to make $1.60 = $0.28 profit
Anything less than 50% conversion when paying $0.60/click on a $1.50 payout offer would not be profitable
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