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Big Facebook Pubs: What steps do you take when making a lander? (17)

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So, being that a previous forum I was on only really taught me how to bait and switch, and direct link, I really want to start looking into making legit landing pages.

I really have no experience in making them, and I wanted to know what people look into when trying to make new impressive pages that won't get instantly neglected by Facebook. (What guidelines to always follow if you even want a chance of getting approved).

Do you guys use Dreamweaver or some other program? I feel like landing pages are a very overlooked area when people make guides for newbies.

Thanks!

- Matt P

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Here's a good starting point: Landing Page Guide (Conversion Rate Tactics) [Part 1]

For simple landing pages, Dreamweaver is not really necessary.. you can code them by hand pretty quick if you have some basic HTML/CSS knowledge.

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I personally use text edit and photoshop. I know a lot of affiliates use dreamweaver too.

Whatever you decide to use, don't spend days making a "pretty" lander. Keep it simple, test it, then go back and tweak it.

And like pinniped said check out this guide - http://stmforum.com/forum/showthread...actics)-Part-1

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Design in photoshop, slice, CSS/HTML in Notepad++.

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I have yet to find a detailed post/tutorial that shows you how to build a lander from scratch.

I still use full image landers and they've converted quite well.

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What size are your landers on average? Do you use a CDN for hosting?

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I think it depends on what type of landers/traffic your dealing with, and personal preference.

Personally I have a bunch of templates and am more likely to take something pre-made or that I have used before and edit it. I.e. photoshop to make headers and random stuff, then just swap it in. I edit with Dreamweaver.

For simple landers, Facebook fanpages, PPV, something like the new Adobe Muse works well - super quick and easy if you're used to Adobe software.

For full on landers I would use Photoshop, slice things up and export, or use SiteGrinder.

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+1 on the full image landers like D3so uses. I've used a ton like that and they actually did very well. Very quick and easy way to test out concepts, and then you can go back and slice it up to ad code and other features like geo targeting etc.

A while back I purchased an LP pack for like 40 bucks that had about 100 some templates in it and I've used modified versions of several of those for quite a few projects.

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I usually build from scratch by designing in photoshop, exporting what I need and then building it in either dreamweaver or wysiwygwebbuilder

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So when you guys run facebook campaigns, not only do you split test ad images and demographics, but also the landers? Sounds like a pain to track. Especially considering on top of everything you need to get stuff approved.

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It depends. Tracking wise it's not that hard, just make sure you get on top of how to track things immediately. I.e. learn how to use CPVlab or prosper202 to it's full potential before you get serious - easy to lose profit if you don't have the data you need to optimise well. I use Visual Website Optimiser for split testing landers, as I run with a Facebook API so don't need prosper202 as I gain no advantage from it (especially if direct linking). If you want something really easy to use for split testing landers and wysiwyg editing then that's an option ($49/month).

If you split test all the things that you mentioned at the same time then you need a lot more data to optimise properly. First things first, with Facebook, the most important thing to split test is image. You need to find the highest CTR images that subsequently drop your CPC down. When your CPC drops you can afford more clicks which feeds more data through to your lander/offer so you can collect stats. So finding these images/ads is your highest priority.

Once you have established some decent ads and are getting cheaper clicks then you can far more readily split test landers, even rotate offers. Although I don't necessarily recommend doing both at the same time. Just means you need more and more data. So if you're new to the game optimise one variable at a time as you get a handle on tracking and dealing with the data.

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there are a billion web design blogs out there. a good one is tutsplus.com

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Well, looks like I might be able to save $50 a month and everyone can use something similar to Visual Website Optimiser for free.

Conversion202 Released

Edit: never mind, not free, costs about the same... worth testing as me be better than VWO.

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Makes much more sense. Thanks guys.

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I want to extend on what Mr. Green said.

Don't spend a lot of time making a fancy lander because i PROMISE you it won't yield the results you'd think. If you don't beleive me split test the ugliest landing page ever vs a nice one and compare results (actually... I'll do this myself next week and make it into a blog post case study!). The point is make a quick landing page, get something up and then go from there. A LOT of the time uglier landing pages will convert better then the prettiest ones.

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@stackman : how ugly is ugly ?

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I've gone pretty ugly before lol, but I'll do a case study mid week this week and we'll then know forsure!

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