phoenix does a campaign (31)
so, this is one way I have done campaigns that works.
here are the stats mid-day.
started at midnight last night:
1st day
offer: game
traffic: cpv
strategy: blitzkrieg
3000 targets added (domains off google/msn scrape based on offer doman
and related domains + domain name expanded + domain mispellsing +
keyword from spy fu from the domains)
227 targets recieved traffic
5 of the targets paused for going over threshold (2x payout)
13 targets have conversions
2 targets have more than 1 conversion
payout is $1.50
CPV is .011
total spent 41.57
total earned $25.50
ROI -38.66%
net -16.07
p.s. I already knew this offer and traffic source converted. How ? T.O.T.E. + E.S.S.
nice to see some of the numbers behind this after chatting to you this morning (your yesterday). Looking forward to see how this progresses.
nice post me likey...looking forward to more
awesome stuff!
can you explain TOTE + ESS?
Teach us your lingo phoenix.
well the 1st one people can google (to get the full impact) 
[Test, Operate, Test, Exit]
and the 2nd one means 'Empirical Statistical Significance' [the level of information that makes a difference; varies with Risk/Reward level/Time]
curiosity is a wonderful state 
1st day stats: midnight
405 targets received traffic (13.50%)
23 of the targets paused for going over threshold (2x payout) (5.68%)
23 targets have conversions (5.68%)
6 targets have more than 1 conversion (1.48%)
payout is $1.50
CPV is .011
total spent $148.00
total earned $85.50
ROI -42.23%
NET -$62.5
Are you direct linking or using a lander for this?
DL
stats up later
ok, birthday festivities delayed posting BUT NEVER tracking
as of noon 08-31-11:
209 targets received traffic
3 of the targets paused for going over threshold (2x payout)
5 targets have conversions
0 targets have more than 1 conversion
total spent 19.99
total earned 7.50
ROI -62.48%
net -$12.49
and as of midnight 08-31-11:
406 targets received traffic
6 of the targets paused for going over threshold (2x payout)
20 targets have conversions
2 targets have more than 1 conversion
total spent 53.97
total earned 33.00
ROI -38.85%
net -$20.7
waitin for that optimization to kick in! how are you doing overall? are you seeing improvement? are converting targets at positive ROI?
well since a base sample is 7 days to get weekends too & a real sample is 30days. it still has some time.
expect to see optimization kick in on MON.
until then. just gathering data.
and yes, some of the targets are doing nicely.
Clicks Leads S/U Payout EPC Avg CPC Income Cost Net ROI
598 7 1.17% $1.50 $0.02 $0.01000 $10.50 ($5.98000) $4.52000 76.00%
37 5 13.51% $1.50 $0.20 $0.01000 $7.50 ($0.37000) $7.13000 1927.00%
435 5 1.15% $1.50 $0.02 $0.01000 $7.50 ($4.35000) $3.15000 72.00%
with 18 targets with multiple conversions and are profitable.
as of midnight 09-01-11: (missed mid-day stat grabbing but not checking)
458 targets received traffic
3 of the targets paused for going over threshold (2x payout)
21 targets have conversions
5 targets have more than 1 conversion
total spent 46.50
total earned 42.00
ROI -9.67%
net -$4.50
good shit right hurr
as of midnight 09-02-01 (FRIDAY):
437 targets received traffic
6 of the targets paused for going over threshold (2x payout)
14 targets have conversions
3 targets have more than 1 conversion
total spent 29.95
total earned 25.50
ROI -14.85%
net -$4.45
looks like you'll hit positive roi soon!
im curious:
- are you direct linking your offer?
- are you using your reported cost or actual cost from your cpv network? I noticed in the stats for your performing targets it might not be taking into account the 20-30% loss.
keep up the good work!
DL
actual cost and actual income [traffic source & aff network]
nothing is decided tell adequate time and impressions/clicks/conversions recorded. 1 week min. and I prefer 4 weeks.
as of noon 09-03-01 (SATURDAY):
394 targets recieved traffic
8 of the targets paused for going over threshold (2x payout)
11 targets have conversions
3 targets have more than 1 conversion
total spent $30
total earned $25.50
ROI -15%
net -$4.50
out of interest - your 2 x payout threshold
- how do you apply that to targets that have had conversions? do you use the loss = 2xpayout as your cut off, or still cost = 2xpayout & roi < -50%?
- whats your cutoff metric if you run traffic to multiple offers? do you just use a multiple of 2xpayout? ie 4xpayout if your running with 2 offers.
50% since at that point you need 100% just to break even
Originally Posted by phoenix
If there's 2 conversions of a $5 payout, therefore $10.
You would cut it off if it's 50% above the current revenue, at $15 ($10+50% of it) spend?
Originally Posted by shanktank
lol. I lost my own thread.
How is that for being a 1. noob 2. dis-organized genius 3. working too long on too little sleep [take ur pick]
I need my paleo chipolte and will get the last data up ASAP.
Just to let you know SUNDAY was the last day I tracked data for this example since I added 'ton' of new targets. (so in a way I corrupted my data, but since I know how to parse old and new adds. its all good)
Lucrumnet
TIJN
never answered your ? but YES! 2x payout to offers. so 4x for 2 offers and so on.
im playing with various thresholds: start, maintain & decay
that + freq + ranking gives many options
and we are not even talking the variables LP add in
Originally Posted by phoenix
So you will run campaign for four weeks and if you did not turn it to positive ROI, what would you do? Add more targets and test again or kill it?
What is the purpose of having so many targets? To get quicker data?
Don’t rush to reply have some sleep as I am going to have a nip for 30 min too. lol
as of midnight 09-03-11 (SATURDAY):
604 targets recieved traffic
10 of the targets paused for going over threshold (2x payout)
24 targets have conversions
4 targets have more than 1 conversion
total spent -$56.44
total earned $51.00
ROI -9.64%
net -$5.44
@roxi
I record in excel the date, source and targets + there acceleration (how many impressions on avg in a hr or day) + length of time running and if known decay (point target starts to lose at 10%)
no I would not run a campaign for 4weeks with -ROI. 1week testing data is enough to know if worth gathering more and again this is withing threshold metrics IE: what ur willing to lose and target gain.
#of targets = amount of data / budget. the more u have $ the more u can test fast.
its all about the ratios and time
as of noon 09-04-11 (SUNDAY):
369 targets recieved traffic
1 of the targets paused for going over threshold (2x payout)
14 targets have conversions
2 targets have more than 1 conversion
total spent -$24.18
total earned $28.50
ROI -15%
net -$4.50
eh, kinda of dried up, but still getting some conv & decent ROI. nothing to brag about.
been so long ago and so many campaigns ago I had to scroll to the 1st page to remember what it was :P
now im onto some rev. share projects, internal media buying and some 'top secret sauce projects' that people will only see after we...
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