Advertorials? (12)
Is anyone here running white hat advertorials on facebook?
Are there certain elements like privacy policy, disclosures, terms and conditions that they want to see on these types of pages?
Any elements that would throw up red flags? Do all advertorials get banned out right?
I'm going to apply what I've read on this page to our advertorials: http://bizxlacademy.com/10-essential...-landing-page/
Any help is very much appreciated. I've tried to run advertorials for supplements before with no luck as you can imagine. This time we are looking to do lead gen.
truelove, do you own your own product mate? If so give me a PM
I don't own any products but I have done a lot of diet/skin/muscle in the past
In general, Facbook has at least not a bridge page policy (like adwords does) so advertorials in general shouldnt be a problem IF the vertical is allowed in facebooks ad policy and there is no spam/fake stuff on the landingpage.
In the end it comes down more to your ad: If you have a high relevancy score and people like what they find on your lander, you should be fine. If you scale up, remember there will be manual reviews by facebook so you should make sure you're not doing anything shady.
ALSO, remember Zeno's words: Never let Facebook click on an affiliate link (and yes, they do click through on your lander) and be GEO redirected to a penny auction offer or similar
PS: Oh and of course make sure you have a working menu bar, disclaimer, unique content and no other elements like exit popups and stuff like this. it all comes down again to offer unique, valuable content to the site visitor
on facebook basically nothing is allowed when it comes to affiliate marketing so your white hat is at least - in the best case - a bit grey but more likely leaning towards black
Cloak. Compliant shit never sells like what people what to hear flogs or farticles do. What makes a good lander.. well those elements arent allowed uncloaked 
Make sure to have multiple accounts and credit cards on hand - with the latter I can help you out. Just reach out.
I feel like there is definitely room to run advertorials in certain verticals without cloaking... obviously can't compete in muscle, skin, or diet, without it. Definitely need to work with a rep on them.
I've been told that the ad copy is very important as mentioned... will focus there and make sure what is mentioned in ad is nice and compliant and also matches messaging on lander.
FYI, Here's a link to a "white hat" campaign that I saw live on Facebook.
http://www.onesmartpenny.com/landers...pid=1822312298
The ad referenced shark tank it didn't have a picture of Barbara Corcoran, but it still referenced shark tank.
Originally Posted by cbrughmans
Even agencies running financial services and retail products on behalf of their clients are affiliate marketing, generally on a performance basis. These are far from grey-hat.
Facebook has openly said they are fine with direct-response advertisers and affiliate marketers - in fact they constantly make changes aimed at helping direct-response advertisers. There is no witch hunt for "affiliates" by definition, it's all on a per-user basis through automated flags/reviews of the crap that affiliates in this industry tend to run.
Originally Posted by whiteboyfromthesuburbs
yeah that is a legal advertorial. bills.com was threatened with a law suit for the use of barbara cocorans photo. so they switched it out with a picture of a shark. and that seemed to be good enough to make everyone happy.
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