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500 Clicks in 5 minutes! (12)

08-12-2011 11:56 PM #1 diegoal (Member)
500 Clicks in 5 minutes!

So I created a campaign on JumpTap, set the budget to $25, and lo and behold, within 5 minutes I had sent over 500 clicks to the offer (or at least so I thought).



Since the ad exceeded my budget by $25 I actually sent clicks worth $50 to the offer. Here's what pisses me off though: adSimilis only reports 56(!!) clicks to the offer. What the hell happened to 90% of the traffic?

08-13-2011 04:23 AM #2 z6marketing (Member)

I had the same problem with JumpTap. They showed me getting 400 clicks on one test, and my tracking showed 100. The network showed closer to 50.

Every test I've done has come up with HUGE click discrepancies. I got on average about 25% of the traffic they claimed they sent, and that's going by my tracking not the network. The networks were generally less.

08-13-2011 04:54 AM #3 phoenix (Member)

can the ANGRY RUSSIAN talk about how with such discrepancies he has gotten mobile to work ?!

08-13-2011 06:20 AM #4 marcovandaar (Member)

i thought it has something to do with duplicated ips, your network doesnt count those. i just set the freq cap low. around 3

08-13-2011 08:11 AM #5 diegoal (Member)

Quote Originally Posted by marcovandaar View Post
i thought it has something to do with duplicated ips, your network doesnt count those. i just set the freq cap low. around 3
That's what I initially did, but my rep told me to raise it to at least 6. Regarding duplicate IPs, would the network not count those even if they're converting?

Regardless, this is absurd. How am I supposed to make anything profitable when I'm essentially paying $1 for every click. Can't wait til it's Monday so I can get some answers.

08-13-2011 04:15 PM #6 z6marketing (Member)

I had my frequency cap set at 5, and that still doesn't explain how I lost 75% of the traffic they sent.

08-13-2011 05:47 PM #7 kphed (Member)

Could be duplicates, the link not loading up correctly for certain phones, some
phones lagging out and getting stuck somewhere. A ton of variables as to why
you're not tracking correctly.

Check in with your AM, they may be able to clarify on what's the dealio.

08-14-2011 03:20 AM #8 The Angry Russian (Moderator)

Angry Russian to the rescue.

I recently decided to test drive a few of the aff networks out there. I love seeing hte back end because it helps me understand where my AMs and networks are coming from.

I can tell you specifically that some networks (cough cough HasOffers) has built in fraud protection. One way to check for fraud is to block duplicate IPs. Since carriers often times are sharing the IPs for their users that may in part have to do with it.

Also, Jumptap like Facebook can have "run away" ads, sorry it had to do it for you and not back out.

08-14-2011 11:39 AM #9 diegoal (Member)

Quote Originally Posted by The Angry Russian View Post
Angry Russian to the rescue.

I recently decided to test drive a few of the aff networks out there. I love seeing hte back end because it helps me understand where my AMs and networks are coming from.

I can tell you specifically that some networks (cough cough HasOffers) has built in fraud protection. One way to check for fraud is to block duplicate IPs. Since carriers often times are sharing the IPs for their users that may in part have to do with it.

Also, Jumptap like Facebook can have "run away" ads, sorry it had to do it for you and not back out.
Makes sense.

As for "run away" ads, apparently pausing the ad when it's out of budget is not enough. It ran the next day and another ~500 clicks later adSsimilis shows a whooping 200 clicks in total for all the days. No conversions obviously.

Now I see why my rep over there wanted me to test at least $100/day..

08-14-2011 04:14 PM #10 z6marketing (Member)

Quote Originally Posted by The Angry Russian View Post
Angry Russian to the rescue.

I recently decided to test drive a few of the aff networks out there. I love seeing hte back end because it helps me understand where my AMs and networks are coming from.

I can tell you specifically that some networks (cough cough HasOffers) has built in fraud protection. One way to check for fraud is to block duplicate IPs. Since carriers often times are sharing the IPs for their users that may in part have to do with it.

Also, Jumptap like Facebook can have "run away" ads, sorry it had to do it for you and not back out.
You know the duplicate ip thing makes sense. I'm sure if I were to disable wifi that would help a little, as there's a good chance a lot of people are using the same public wifi, but it still doesn't explain the 75% loss in clicks unless it's an issue with the mobile carriers reusing ips and the networks filtering them out.

For reference, the networks I was working with don't run HasOffers. I wouldn't be surprised if it was the same situation with other network interfaces though, or the advertisers themselves.

Are there any networks you know of that are aware of this issue and don't filter out repeat IPs?

08-14-2011 08:16 PM #11 jtgjustin (Member)

I run HasOffers with my mobile network (not accepting new affs). It will never block duplicate IPs but it won't report them if its not setup right.

Here's how to fix it:

Tell the network to change "unique clicks" to "all clicks" in the tracking settings. Also make sure they're tracking conversions with server postbacks and not image/iframe pixels. At this point I would only run mobile offers on mobile specific networks (offermobi, cornerblue, etc).

08-16-2011 05:13 PM #12 liane (Member)

Quote Originally Posted by jtgjustin View Post
I run HasOffers with my mobile network (not accepting new affs). It will never block duplicate IPs but it won't report them if its not setup right.

Here's how to fix it:

Tell the network to change "unique clicks" to "all clicks" in the tracking settings. Also make sure they're tracking conversions with server postbacks and not image/iframe pixels. At this point I would only run mobile offers on mobile specific networks (offermobi, cornerblue, etc).
Yeah, good point.

There are several places where you can lose clicks on mobile...

1) about 15% lost to "oops" clicks and page doesn't open fast enough so the user X's out. This increases if you advertise in-APP where APP developers make it a point to get accidental clicks (for higher revenue).

2) mobile carriers (in the US at least) share IPs. So if the system you're using doesn't show duplicate IPs (ex: LinkTrust), then you won't see those clicks. This is especially true if you're running one carrier only - you'll get up to 50% missing clicks.

3) filtered by the affiliate network: some ad networks send a large number of clicks from the wrong geographic region. These may be filtered out by the affiliate network or the advertiser. Same for adult clicks. Ad networks get defrauded...and when the fraud has to do with adult clicks, affiliate networks may filter those out as well (unless they accept adult traffic).

There's probably more...

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