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ideal CTR for PPV landers (3)

03-18-2011 05:18 PM #1 ronniet (Member)
ideal CTR for PPV landers

Hi PPV experts,

what's a good CTR to aim for for the PPV pop up landers? Is anything in the 1-2% range considered decent or should it be higher?

Ronnie

03-18-2011 05:25 PM #2 bbrock32 (Administrator)

All depends on the payout/CR of the offer you are promoting.

I've had profitable campaigns that had a LP ctr from 2% to 25%.

So , the idea is to look for a CTR that makes you profitable.

And that CTR varies a lot on the offer you are promoting.

03-19-2011 12:31 AM #3 index (Member)

Quote Originally Posted by bbrock32 View Post
All depends on the payout/CR of the offer you are promoting.

I've had profitable campaigns that had a LP ctr from 2% to 25%.

So , the idea is to look for a CTR that makes you profitable.

And that CTR varies a lot on the offer you are promoting.
I agree with this.

But a good rule of thumb is 10%

If you're paying 1.5c per pop ($15/cpm), a 10% CTR would yield 15c clicks. those 15c clicks need to convert though, so like bbrock32 said it depends on the offer/epc

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