PoF Guru's Wanted! (13)

Hi, I'm new round here - looking for some solid Plenty Of Fish advice please!

I'm promoting dating on PoF (duh!) and want to know the best overall strategy for launching/optimising camps from the PoF veterans, here's my questions:

1) How do you structure your dating camps at the beginning? I'm thinking:

5 year age blocks. e.g. 20-24,25-29
Sex (yes please! sorry that's childish..)
Country
Login count 0-50, 50-100, 100-200, 200-300
Freq cap = 3
Login count >3
Exclude mobile browsers

Anything else I'm missing?

2) Do you generally go quite broad with your targeting to start? (ie as above - unless there was a blindingly obvious thing to target like 'married = yes' for the specific dating offer).

3) Once you start seeing data - how do you optimise? Do you split the camps out further (e.g. login count ranges) or do you just pause non-converting demo's (e.g. smokers) using the pixel reporting in PoF?

3) Landers versus direct linking for dating. As a general rule do you find landers do better than dl for dating?

4) If you run landers how specific do you make them to the demo you're targeting?

Thanks!

Originally Posted by nezza

Hi, I'm new round here - looking for some solid Plenty Of Fish advice please!

I'm promoting dating on PoF (duh!) and want to know the best overall strategy for launching/optimising camps from the PoF veterans, here's my questions:

1) How do you structure your dating camps at the beginning? I'm thinking:

5 year age blocks. e.g. 20-24,25-29
Sex (yes please! sorry that's childish..)
Country
Login count 0-50, 50-100, 100-200, 200-300
Freq cap = 3
Login count >3
Exclude mobile browsers

Anything else I'm missing?

2) Do you generally go quite broad with your targeting to start? (ie as above - unless there was a blindingly obvious thing to target like 'married = yes' for the specific dating offer).

3) Once you start seeing data - how do you optimise? Do you split the camps out further (e.g. login count ranges) or do you just pause non-converting demo's (e.g. smokers) using the pixel reporting in PoF?

3) Landers versus direct linking for dating. As a general rule do you find landers do better than dl for dating?

4) If you run landers how specific do you make them to the demo you're targeting?

Thanks!

1. That set up looks like a solid start.

2. Depending on what kind of dating offer you are promoting you could split a campaign with "single, divorced, separated" (I usually like too).

3. I pause the bad performing creatives before I start messing with the demo's. Once I have done that then I usually start at looking at the big targeting factors like age and sex, and see if any of them are doing terribly. Then I will go go deeper and deeper into the targeting.

3b. DEPENDS on two things; your angle and the offer. If you are going for a unique angle with your creatives you may need to bridge the gap between your creative and the offer. If the offer page is disgusting or has a longish form then you might want to presell using a lander.

4. Call out the age, location and anything else that is relevant. You can do most of these by using scripts that can be found using the search bar on the top right of the forums .

Originally Posted by nezza

I've been trying to find scripts which call back age, location etc from PoF and then place them into the lander - but I can't find them anywhere. I have searched guvnor, honest injun.

I know you can add {genderefault} {ageefault} {stateefault} to the end of the tracking link. The bit I'm missing is how to extract that and get it into your lander.

Originally Posted by nezza

I've been trying to find scripts which call back age, location etc from PoF and then place them into the lander - but I can't find them anywhere. I have searched guvnor, honest injun.

I know you can add {genderefault} {ageefault} {stateefault} to the end of the tracking link. The bit I'm missing is how to extract that and get it into your lander.

<?
$age=@$_GET['age'];
$state=@$_GET['state'];
$gender=@$_GET['gender'];
?>

<?=$age?>
<?=$state?>
<?=$gender?>

Awesome, thanks guys.

Originally Posted by z6marketing

Add this to the top of your lander, above the <head> tag:

Code:

<?
$age=@$_GET['age'];
$state=@$_GET['state'];
$gender=@$_GET['gender'];
?>

Add these tags wherever you want to insert that info:

Code:

<?=$age?>
<?=$state?>
<?=$gender?>

And to get that info to the lander, append this to your landing page url:

whatever.com/index.php?age={age:default}&gender={gender:default }&state={state:default}

You can then set your tracking link to use the <?=$age?>, <?=$gender?> and <?=$state?> placeholders as the subid, to track that way as well.

Remember to save your lander as a PHP file, this won't work if it's saved as an HTML file.

I'm not a coder, so you can thank Besmir for indirectly teaching me how to do this when he was showing me how to pull info from the extra tokens in prosper to display on landing pages. It was a short jump from there to figuring out how to use it to push tokens from PoF to my pages.

Besmir is the man! I'm assuming this works as well in CPVLab? If so, would I use the POF format in my CPVLab tokens like {age:default} or the PHP format like <?=$age?>

Yeah it works with CPVLab, and if you add a custom token in CPVLab in the campaign for each token you use on the lander, it will also let you track the clicks and conversions by that data as well.

I was just about to make a bunch of Pof landers...you saved my ass a ton of time. thanks and a bump are in order.

I mentioned this in another post..

Tip; Unless you want to fill your error log with "PHP Notice: Undefined variable:" and slow down your load time a tad, you need to declare your variables or use isset to check if they are declared before referencing them when using $_GET.

Instead of :

$age=@$_GET['age'];
$state=@$_GET['state'];
$gender=@$_GET['gender'];

if(isset($_GET['age'])) {
	$age= $_GET['age'];
}
if(isset($_GET['state'])) {
	$state= $_GET['state'];
}
if(isset($_GET['gender'])) {
	$gender= $_GET['gender'];
}