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Facebook app dating offer. The results.. (10)

07-17-2011 10:12 PM #1 magiklair (AMC Alumnus)
Facebook app dating offer. The results..

Hello,
I ran a dating app offer d/l for South America. (yes, I got it approved).
The payout was $2 for this offer. As you can see by the image the highest ctr was .251 and the lowest cpc was $0.31 Probably good have gotten it lower than that. But it was/is a losing campaign




Facebook sent 100 visitors to the offer and the result was the following:
Revenue: $18
Cost: $43.36
Epc: $0.19
Yes, I perhaps tested it to long

Ad targets 175,240 users
25+ Single men who like women

Yes, I didn't provide the images or ad copy. But with what you've seen so far. Does it look at all promising?

Any feedback would be great!
Brian

07-17-2011 10:17 PM #2 deondup (Member)

Indeed, with those CTR's you should let it run. That's not nearly enough traffic to make a call. One ad got 60 clicks the rest got very little. It may well be that ad did not convert well.

Y9ou should rotate to another network/offer and let it run. Those are good CTR's for dating ads and it should work.

Is it on US traffic? - you will have a lot of choice for offers and in time your click costs will drop as well.

07-17-2011 11:35 PM #3 tonic (Member)

What was your estimated bid for those ads? Generally i start to bid down when i get a good ctr. Usually i can manage good traffic and clicks between .10 - .14 from bidding %60 of the estimated bid with a ctr of .2 or higher.

07-17-2011 11:40 PM #4 magiklair (AMC Alumnus)

Quote Originally Posted by deondup View Post
Indeed, with those CTR's you should let it run. That's not nearly enough traffic to make a call. One ad got 60 clicks the rest got very little. It may well be that ad did not convert well.

Y9ou should rotate to another network/offer and let it run. Those are good CTR's for dating ads and it should work.

Is it on US traffic? - you will have a lot of choice for offers and in time your click costs will drop as well.
Thanks for the feedback. The offer is only available on a couple networks and it pays $2. No, it's international traffic. South America.
Thanks for your time,
Brian

07-17-2011 11:49 PM #5 deondup (Member)

South America...aim for .3% CTR - you'll get .5 - .10 c clicks and you'll profit. Countries like Brazil has HUGE volume which will make up for the low EPC's

07-17-2011 11:53 PM #6 magiklair (AMC Alumnus)

ok thanks for the feedback! I'll work on my ads

07-18-2011 01:15 AM #7 brianb (Member)

Did you break up the ages into separate campaigns? 25+ is a pretty broad demo...

07-18-2011 02:59 AM #8 hd2010 (Member)

@magiklair : your CPC seem to be on the high side.

07-18-2011 05:52 AM #9 magiklair (AMC Alumnus)

Quote Originally Posted by tonic View Post
What was your estimated bid for those ads? Generally i start to bid down when i get a good ctr. Usually i can manage good traffic and clicks between .10 - .14 from bidding %60 of the estimated bid with a ctr of .2 or higher.
I think I started at about $1.15 and facebook has gradually lowered the costs when the click through rates were good. But I'll look into lowering the bids.
Regards
Brian

07-18-2011 05:54 AM #10 magiklair (AMC Alumnus)

Quote Originally Posted by brianb View Post
Did you break up the ages into separate campaigns? 25+ is a pretty broad demo...
No, I didn't. I worried more about getting the campaign approved. But can do that should they allow future campaigns with this offer. I'll see if they approve the next couple of campaigns.
Regards
Brian

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