Winning Spanish-language IQ ads for FB (16)
Given that a bunch of people are trying to run international IQ/mobile on FB, I thought I'd post some of my best ads from previous campaigns. These are all in Spanish, for those of you that want to try Spanish countries. There's nothing too special about these, and it's a pretty straightforward angle. I guess it worked because the international clicks were so cheap. The images were from the EWA IQ image pack and these 4 were the top performers for me.
I submitted them using the ole bait and switch back in late 2010. I got a warning that I was running non-compliant ads/products, so I stopped the campaign before they banned me. But if anyone wants to give it a go, have fun...
How can i change my IP to Spanish so i can check if my website is displaying the right content for Spain?
Get a sub at overplay.net 
Oh and thanks for the images
What kind of ROI did you see? I've hit latin countries with IQ/mobile stuff a few months ago with no luck. Tested the offers I was told were doing well with screenshots to prove it. So I was like, "What the hell, I'll give it go." I put up tons of ads, used the ones you have here, made my own with my tweaks no one had seen there (which brought ridiculously crazy CTR), sent volume like crazy - but, alas they barely converted for me. I'd send in 1000's of clicks and then see like 3 conversions.
I switched to other networks to test their mobile stuff for latin countries and could never find anything that was converting at, what I like to call "The F5 rate" (where you refresh and see another 100 bucks or so). I don't know where my testing failed at those. Strange.
Thanks Brian! The image of the girl has work for me in US, it's a keeper!
Those images are quite easy to make in Photoshop.
Do it with celebs and you'll be golden for CTR. When you target INT - find local celebs for insane CTR's.
You will probably get in trouble if you do big volume though.
Originally Posted by groomez
At the time, there were a few different Spain IQ quizzes, and one of them worked a lot better than the others. I haven't done much experimenting with Latin American mobile offers, but many of them seem kind of random/weird, and so I'd guess that conversion rates very wildly from one to another. There have been plenty of situations where I haven't been able to make it work, and it's been a long time since I tried to get these on Facebook.
I'm not too surprised that this doesn't work anymore, as this is the most obvious angle. I would use Deondup's suggestion and try targeting local niches, whether celebrities as he mentioned or some other keywords related to local pop culture.
Agreed. The CTR is the easy part of building these campaigns - it's finding a solid offer that converts constantly is what gives me problems every time I put on of these up.
Originally Posted by deondup
I just started campaign ytd, 1100 clicks-one conversion. Offer Mobile IQ Quiz (ES)from EWA. I switch to Win Ipad 2 offer, so ill see how it goes today.
Originally Posted by liane
@godspeed - Switching to an Ipad specific offer sounds like a bad idea, especially after only trying one IQ offer. If you're using the same ads, an Ipad offer is going to confuse people. If you're going to go with Spain IQ, then you need to test different offers across different networks, find the best one, then test another variable. Jumping from IQ to iPad offers is basically starting from scratch again...
Nice guide groomez!
I used to do this with a TON of images for multiple countries early 2010. At the time it was pretty sweet, may work for countries new to mobile, asian countries etc now
What IQ offers are you running? and how are they getting approved???
the mobile flows which allow end users to convert on mobile offers have changed dramatically from just pin submits to MO and Double MO flows. I have a list of each country and what they required. I had campaigns in several geo's that killed it for over a year and now they convert horribly because the what the subscription is generated has changed. the payouts have increased but the campaigns still convert poorly.
@2022
Facebook technically doesn't allow international IQ, but it seems to slide by regularly.
Try not adding the words:
- IQ
- Test
- Intelligence
etc...
and go for the more "Your probably not the smartest crayon in the box" type of angle to throw off reviewers a bit.
@cordm
Which is exactly why everyone should split test a couple offers, because things will convert dramatically different.
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