Home > Paid Traffic Sources > Display / Media Buying

Sitescout: Super confused... biding high cpms still not traffic.. low ctr! (9)

07-14-2011 06:41 PM #1 vidivo (Member)
Sitescout: Super confused... biding high cpms still not traffic.. low ctr!

Ok so I made a few campaigns, dating, using the pagerage placement (#1 in impressions), apparently speeddate is blocked on there, so I had to make another campaign..

At first I was bidding like .75, no traffic, so i upped it to 1.00 cpm and started to trickle in some traffic, spent around 10 bucks and checked stats and got 2 clicks on a ad that flashed and everything wtf?

I dont know what im doing wrong, but the banner was the 300x250 and ive seen it around before so i used the same one to test, since im sure it would do average, but .02 ctr?

Any pointers?

07-14-2011 06:51 PM #2 shoent (Member)

gotta get a high ctr and you need to set your default bid high like 3.00, you wont be paying that you will only pay .01 more tehn the highest bidder. pagerage has some SERIOUS volume, you can easily spend 5-10k in a hour on that placement, but you better have a bad ass ctr or you will lose your shirt

07-14-2011 06:58 PM #3 polarbacon (Moderator)

well i can tell you that a .02 sucks.....its not too hard to get a .2-.4 there.....just need to have a decent banner and the traffic does convert....

but not sure dating on there is the best choice unless its targeted at women......(may be the issue?)

just my 2 cents

and ya you need to bid like $5-$10 or more to get traffic....

07-14-2011 07:12 PM #4 vidivo (Member)

ok thanks for the advice! will bid higher, wasnt sure that was the case since the bid range shows like .25 - .75 so i thought i was bidding more than enough... But how do you target females / males specifically? I dont see that option at all in the campaign. All i see is Audience Targeting which just lets me pick how "fresh" the users are by how many times they logged in...

Thanks!

07-14-2011 07:13 PM #5 shoent (Member)

ya on that placement you need atleast a .35-.40 ctr and a strong offer to make it work, dating is going to be hard one there.

07-15-2011 08:25 AM #6 epicskillz (Senior Member)

I'm getting 0.11% with the default creatives so if
you're doing worse than me I think something is wrong lol.

I'm getting conversions so even though i'm nowhere near
profitability I think there's alot of potential there.

Definitely hit up one of their reps; I'm using Matt, super
helpful and knowledgeable.

07-15-2011 12:37 PM #7 deondup (Member)

Quote Originally Posted by vidivo View Post
ok thanks for the advice! will bid higher, wasnt sure that was the case since the bid range shows like .25 - .75 so i thought i was bidding more than enough... But how do you target females / males specifically? I dont see that option at all in the campaign. All i see is Audience Targeting which just lets me pick how "fresh" the users are by how many times they logged in...

Thanks!
You can't but you should research PageRage in Quantcast/Alexa top determine what the demographic is.

07-16-2011 09:09 PM #8 duballa (Member)

Your ads definitely suck/need improvement if your CTR is that low. Don't ever assume someone else's ad will work for you off the bat... I made this mistake a lot when starting out... make your own!

I have no problem getting CTRs @ 1%-4% on the sites I target on Sitescout (page rage is one of them), but it takes testing and good/creative ad design.

07-17-2011 08:55 AM #9 papajohn56 (Member)

yeah sounds like you're using bad banners

Home > Paid Traffic Sources > Display / Media Buying