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How much do you invested before finding your first profitable campaign(Facebook)? (13)


07-14-2011 08:05 AM #1 crysper (Member)
How much do you invested before finding your first profitable campaign(Facebook)?

Some people say that you need 500-1000$ to start with Facebook, 200-500 to find a profitable campaign and the rest for cash flow.

In my case, I spent about $400(loss) and couldn't get profitable , the offer doesn't convert enough or the CPC is too high and I couldn't make it lower(even if I tested over 50 images).

So, in your case, how much money did you lost before finding a profitable campaign on Facebook when you started?

I think this is useful for newbies who want to give up after spending few hundreds...


07-14-2011 08:13 AM #2 nusolutionz (Veteran Member)

i only lost about $200 dollars and hit a big campaign right after that ( but i already had 2 years experience with search traffic so i wasn't a newb at that point)..but it could also be that you will loose $2000...i do a lot of volume on fb but i often loose a couple hundred $ just to find out that i can't make an offer work..thats the game....it all depends on your knowledge, skills and luck....some people will never make it with fb..some won't with ppv etc..but if you couldn't get close to break even maybe another traffic source works better for you..


07-14-2011 09:39 AM #3 crysper (Member)

The thing is I'm close to break even, I already had a Sunday when I had 50% ROI and was just after I made a new ad(thought that ad was the winner). However, the next day conversion for that offer dropped by 50%... than I realized was only week parting.

I tested about 10 offers but the problem is they didn't convert...and I drop them.

One guy told me he lost about 1500$ when he started, how about others?


07-14-2011 09:49 AM #4 Mr Green (Administrator)

Took me about $400-$500 to find my first profiting campaign. I tested low CPA offers, so I could test a lot of different angles, without blowing my budget.


07-14-2011 12:21 PM #5 phoenix (Member)

I wont bore u with my 1st campaign I was unlucky and hit a home-run :/ (more to that later) [PPC]

BUT, my 1st attempt at FB lost $25
next attempt lost $250
3rd attempt made $144,244.00
4th attempt lost $10,000
5th attempt ? [ill let you know. a work in progress]


07-14-2011 12:57 PM #6 polarbacon (Moderator)

I don't think you need to spend $xxx to see if a camp is gonna be profitable.....esp on low payout offers....those should convert quick.....if they don't I kick them to the curb....

rebills are entirely dif story.....don't think you can really test those effectively for anything less than 1k....but of course it depends on the traffic source......


07-14-2011 01:25 PM #7 crysper (Member)

Quote Originally Posted by polarbacon View Post
I don't think you need to spend $xxx to see if a camp is gonna be profitable.....esp on low payout offers....those should convert quick.....if they don't I kick them to the curb....

rebills are entirely dif story.....don't think you can really test those effectively for anything less than 1k....but of course it depends on the traffic source......
Yea, but what if the conversion rate is 10% and you get a EPC of 0.16 and you can't get Facebook CPC below 0.19-0.20, you need to test more images for higher CTR, right? You keep testing different images, you wait for 50 clicks at least to see a CTR...but no CTR is good enough to get a CPC below 0.15, even after 100-200 clicks. So this is how I spend so much money, I couldn't find images to get higher CTR (and I followed the guide from here). The targeting is good, but don't know, prices are too high...


07-14-2011 01:44 PM #8 polarbacon (Moderator)

Quote Originally Posted by crysper View Post
Yea, but what if the conversion rate is 10% and you get a EPC of 0.16 and you can't get Facebook CPC below 0.19-0.20, you need to test more images for higher CTR, right?
No not always the case....so with your example a payout of 1.60 with a 10% cvr is pretty low.....should be much higher.....like 20% + even 30-40%......thats an example of where eithr your targeting is off....or the offer sucks....imo

make sense?


07-14-2011 02:40 PM #9 movingshadow (Member)

Quote Originally Posted by pancakes View Post
How did you manage to lose $10,000 in testing? Just curious.
I'd rather know how he made the 144k :-)


07-14-2011 07:14 PM #10 atlepe (Member)

Quote Originally Posted by movingshadow View Post
I'd rather know how he made the 144k :-)
Yeah, at least drop some hints; vertical, offer type, offer, landers, ads, demo, etc...

Just sayin'

Joke aside though, it'd be awesome if you told us some more about how you lost 10k, because were all trying to make FB work, knowing what didn't work brings us all one step closer.


07-14-2011 07:18 PM #11 tino (Member)

Quote Originally Posted by crysper View Post
The thing is I'm close to break even, I already had a Sunday when I had 50% ROI and was just after I made a new ad(thought that ad was the winner). However, the next day conversion for that offer dropped by 50%... than I realized was only week parting.

I tested about 10 offers but the problem is they didn't convert...and I drop them.

One guy told me he lost about 1500$ when he started, how about others?
Are you using tracking at all? If not get 202 and start tracking immediately. You won't know which ad is a winner unless you can see which converts.


07-14-2011 07:19 PM #12 scotchsales (Member)

Man seeing this thread makes me wonder what I actually invested/lost to find a winner. I'd say at least a few hundred ($20-50 at a time lol)


07-14-2011 09:57 PM #13 phoenix (Member)

im just showing what most dont.

there is much ego and fronting in this business.

I think if many people we know were audited we would be shocked to see what 'really' goes on behind the scene. [ one reason I love angry Russians post soooo much]

I can give a long detailed or a short ADHD.

Let me start with ADHD

+$144K = be given a campaign and then scaled it both in offer and traffic
-$10K = doing everything that works and it not.

LONGER:

$144K gain = popular, converting game offer that a friend helped me set up initially and I scaled [she told me what to look for and after that I was off to the races]
$10K loss = testing game after game, bids going up over the year on avg., offers taken away after initial test, no time to optimize and no replacements, testing various angles, lowering bids [100clicks aint cheap] and testing various strategies, but not finding a winner.

[it also wasnt a complete loss since I learned tactics and process's that I have not seen posted anywhere... some info only comes from doing
+
I am/have created an optimization software so much of the $10K was getting relevant information levels. in other words I spent more than I usually would because I was gathering pattern data to make optimization more 'valid']

It looks like a lot in testing but when you think in scale and ratio its not.

I wont post my total ad spend since:
1. it would freak some people out
2. other's would go "thats all?!"

lets not bullshit

when I started I had $5K and I got lucky and turned that into $35K then I went for a period of months losing before I found something else (this was PPC days 3yrsa go) after that I rocketed until competition and bid changes and offer changes (PPV days). since then I have had days like many that I talk to. 1 day you are up $1K, next u are down $1K, one week you are up $10K the next month down $10K. Maybe its just me, but short of having a product or traffic source or network. Its a rollercoaster for most and when I talk to those doing the later. They tell me its not easy either.

If you are not making $10 dont look at the guy doing $10k that has a $100k to do it. look at the guy who is making $100 and get to that level. then the next and the next. I look at people at my level and a little above. I am aware of the others , but until I have their skill and resources I would be a fool to compare myself or business to them. Great end target but not a strategy that is valid right now.

This is work and this is methodical speculation. Anyone telling you else-wise... hold on to you wallet and credit cards and ask for their tax returns

/end rant


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