FB Ads - One Ad That Kills Them All (16)
Hey guys,
I joined this forum a few days ago, I've yet to read many threads but I've already found a few gems there and there which make my membership very enjoyable so far.
I got a question for you high volume FB marketers.
Most of my FB campaigns are doing well, but only for a few days, then I need to rotate my campaigns because all of them seems to be dying fairly quickly. I'm finding that within one campaign of, let's say, 20 ads, there is always one ad that does better than the rest of them and this ad gets all of the traffic. This is always nice when I start the campaign but this ad is dying faster because there are no other ads to compete with it to kill the banner blindess problem I seem to have.
Have you guys ever experienced the same kind of stuff? What do you do with this?
Thanks!
#1
I know what you mean.
This is what I do.
I just rotate ads in that campaign. So pause that one and let another one run - when al your ads die out. just pause the campaign for 2 weeks or so, then let them run again and you will have good ctr again.
just keep testing ads and find some good ones and rotate those.
numerouno, this happens all the time.
It's just maxing out your ad impressions vs your target market. Like marco said, try rotating your ads, but even more important, test new images weekly if you can. If it's a big campaign and making you good money, then spend atleast an hour a day finding and uploading new images. If you even find 2 new images a week that yield the CTR you want, then you have a golden campaign!
Thanks for the answers guys. My problem is that I do have a lot of pictures to try and I know some of them are high CTR pics, the thing is they get annihilated by the ones that gets all the traffic. For example, I just loaded that new campaign this weekend, 15 pics, all of them have been champions for me in the past 
However, only one picked it up, got 2k clicks in a day and the rest stopped at 1k impressions! I feel it's some kind of lottery where the one that get's the most click in the first 1k impression get all the traffic for the next days until it dies.
Originally Posted by numerouno
However, only one picked it up, got 2k clicks in a day and the rest stopped at 1k impressions! I feel it's some kind of lottery where the one that get's the most click in the first 1k impression get all the traffic for the next days until it dies.^ @ what loxllxol said.
Simple fix, but they should start picking up impressions in the same campaign even if it's 20,000 total. That should let you know if your dealing with a high CTR ad or not.. and if it's high it'll 100% receive clicks. That make sense?
So basically, at the end, I should have like 10 campaigns with one winner pic in it and rotate them?
Well technically you shouldn't have this issue. All your ads should be seeing impressions within the facebook system. If you want to take a screenshot of your campaign i can explain it better, just hide your 'ad names' ..but if facebook is having issues and not testing all your ads properly then:
1. Upload the whole campaign again under a new 'campaign name'.
If that doesn't fix the issue, then:
2. Upload your ads in smaller groups to each campaign.
Option #2 is a lot of work and shouldn't have to be done though. I'll probably be able to find the problem within your campaign if you link me to a screenshot. (you can PM it to me too, but if it's all hidden info other than your #'s, then just post it here so it can be a lesson). I'm feeling like your CTR was too low so facebook stopped sending impressions.
Here is one of these campaigns for the lesson sake
Ok so it's kind of what i thought, but still confusing. What are the bids on those non-impression ads vs the suggested bids?
Originally Posted by numerouno
They all have the same bids + the campaign have been live for a week
^ Are the bids higher or lower than the suggested bids for the ads with almost no impressions?. That's what I'm trying to figure out, because if you have ads with 0.2% CTR and ads with 0% CTR at the same bid, the impressions are going to go to your ads with top CTR.
Lower than the suggested. I very rarely bid over the suggested bid honestly, and this is probably why. I got a campaign where I raised my bids and it looks like I don't have the same kind of problem. Have you guys split tested very low bids with high bids, what do you see in terms of click cost and click volume?
Usually once my ads have 100 clicks or so i lower my bids to about 20% under the suggested bid and i always see a nice flow of traffic still.
My suggestions for you:
1. Make your bids 10% higher than suggested bid for any ads you want to see traffic to in that campaign
or
2. Take all the ads not getting traffic from that campaign and re-launch them in a new campaign
Originally Posted by stackman
Home > Paid Traffic Sources > Facebook & Instagram