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Facebook: Dating Follow Along Campaign (7)

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So, I've been pushing dating for a while now, specifically Christian Dating.

I've done around 15-20k in commissions these last 3 months, and it's by far my biggest vertical.

I was doing around $100 profit/day for a bit, but it eventually decayed, got a lot more saturated, and my ads started going downhill. Even as it became unprofitable I couldn't let go and recently I've lost a couple grand trying to make new camps, extend my demo, etc and nothing seems to do the trick.

The main problem by far was CPC. I was getting around .1 CTR on my performers, and was getting around .40 CPC. Now I can hardly get down to .70 CPC.

The lander converts well. Around 15% on average. The payout is $4.50, and my EPC is usually around .60

I would LOVE to target new keywords, but I target christian keywords since it's a Christian site, and I cannot tell facebook to only show ads only to those who like keyword x AND keyword y.

Here's some of my better ads, tell me wtf the 'other' guys who took my vertical are doing that I am not!

http://dfrnt.net/images/ads/1.png

http://dfrnt.net/images/ads/2.png

http://dfrnt.net/images/ads/3.png

I have around 4 ads that are performing a bit better than these but they are all same copy just different girls. I almost always use the jesus fish cause it helps.

Thanks in advance, I need ideas from minds other than mine at this point!

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You spelled "Christian" wrong in one of your ads. LOL, might want to change that

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keywords will only take you that far with christian dating.

- target cities or towns that has a high % christian. States are less accurate but requires less work.

- have you tried targeting gospel music?

- there are some daily prayer apps that can work but from memory the volume was quite low

- target specific church groups. I don't know the USA that well but something like Hillsong is big in Australia/NZ/UK and you can write super targeted ads with a landing page. Check out different pastors who have huge followings.

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This has nothing to do with FB. But you know what demo and offer convert well, so why not try some (small) media buys?

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Haha yeah i noticed, i did fix it eventually

Thanks for this. Will try everything you said.

Alright so here's my gameplan:

- Throwin' up a 100 or so more images. I actually already did this last night, and although it still has very little impressions, i'm seeing some nice CTR's right now.

- Next, gonna make a camp that geo-targets by city. I have a shitload of data on which cities are converting, and I have no idea why i didn't think about using that to my advantage before!

- Gonna try targeting gospel music and some church groups. I'm pretty sure I have a bunch in my kw list already, but I'm gonna make a version that tells the person that they get to sign up for free because they are in that church group...lol

- About the landing page thing, I think it's going to lower my click-to-conversion by too much to be worth it, but I'll eventually give it a shot. Church groups have a very small reach, and I'll need probably 100+ LP's to get the traffic i want. I'll probably try a few to see how well it does, and if it's money then I guess I'm gonna grind it out.

Thanks a lot for the tips deon!

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Hey vivid, just curious, are u upload all the images manually or using tool? Subscribe to this thread!

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I use Alchemy - it's the best tool out there by far. It's not cheap, about 1k a month for me, but it works wonders. It even has an auto-optimizer that will adjust bids for you to improve ROI, along with suggestions that tell you which ads to pause/unpause. It's new so the optimizers are not perfect, but it makes uploading ads a lot easier.

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