Same offer, traffic source & lander. Different network. CR rate? (17)
Same offer, traffic source & lander. Different network. CR rate?
i have been trying to figure out why this is as I have seen it many times...
What are the reasons why the same offer pulled from different networks can convert better/ worse v.s. each other... with the SAME traffic source & lander?
Some networks scrub you more than others...
^ what he said.
How many networks have you tested for your offer? If you didn't answer "all of em'", get on it. Get the scrub truth.
Some networks scrub more , and some networks get scrubed by the advertiser because of the overall quality of the traffic they send.
Also , some networks have slower redirects and that impacts on the CR.
In some cases the offer goes down, this shit has happened to me before
alot of the time its "breakage" pixel doesn't fire....dif tracking platforms are worse than others (some as high as 9%)....and if it goes thru multiple pixel fires it even more likely to happen...(brokered offers)
also the networks are scrubbed by the advertiser.....some networks are known for poor quality......thus conversion rates are lower
fast replies 
if it is the same offers placed on different networks, let's assume the advertiser is the same
so the advertiser themselves would scrub depending on which network based on the overall quality? that is very interesting
Originally Posted by bbrock32
Guys can ye expand on this Scrubbing a bit more? I thing thats whats starting to happing to an offer I am running at the moment, My traffic source says I sent 637 clicks buy the network is saying that its only counting 508!
@st00rm, i think scrubbing happens to conversions, not clicks
from my limited knowledge, scrubbing happens when an advertiser isn't happy about the quality of the leads that are coming in. if this happens, then they reflect this to the affiliate networks and they don't pay for certain leads.
so when scrubbed, the affiliate might have generated 100 leads but he might only get paid for 50
most common is email submits - so for example, imagine you were an advertiser...
from the advertisers perspective:
- your ultimate goal for collecting emails is to sell them something on the back end via email marketing
- if for example an affiliate brings in hundreds of leads a day, you get super excited!
- however, with all these emails (unique ips and assuming no bots), even after you have done some wicked marketing they don't end up buying anything
- so you paid upfront for all these leads but nothing is going back in your pocket
- there is probably a reason why these don't convert for your offer but it doesn't matter, bottom line is you won't like the "quality" of the leads
- so the solution for you is to scrub because you then don't pay or pay less for these leads
from the affiliate network's point of view:
- they can also scrub from their own initiative if they don't think the leads are good quality in general
- this will help them protect their working relationship with the advertiser
- the affiliate networks want more business and if they deliver good quality leads without complaints from the advertiser, they win
from the affiliate point of view:
- this might not be fair
- but if the affiliate is getting these emails by appealing to 10 year olds who loves cartoons, then these email addresses will not buy anything from the advertiser because the 10 year olds don't even have credit cards
- so promote with this in mind and promote such that it will back out for both the affiliate networks and advertisers --> hopefully then you won't be scrubbed (possible? 
)
there is definitely a dark side to cpa and affiliate marketing... but just understand that everyone is just trying to protect themselves and save cost (some will do it ethically, some won't)
this is another reason why it pays hugh dividends to have a good working relationship with your affiliate manager!
hope that helps (and hope i am on the right track! please correct if i am not)
Originally Posted by harrypotter
from my limited knowledge, scrubbing happens when an advertiser isn't happy about the quality of the leads that are coming in. if this happens, then they reflect this to the affiliate networks and they don't pay for certain leads.
so when scrubbed, the affiliate might have generated 100 leads but he might only get paid for 50
most common is email submits - so for example, imagine you were an advertiser...
from the advertisers perspective:
- your ultimate goal for collecting emails is to sell them something on the back end via email marketing
- if for example an affiliate brings in hundreds of leads a day, you get super excited!
- however, with all these emails (unique ips and assuming no bots), even after you have done some wicked marketing they don't end up buying anything
- so you paid upfront for all these leads but nothing is going back in your pocket
- there is probably a reason why these don't convert for your offer but it doesn't matter, bottom line is you won't like the "quality" of the leads
- so the solution for you is to scrub because you then don't pay or pay less for these leads
from the affiliate network's point of view:
- they can also scrub from their own initiative if they don't think the leads are good quality in general
- this will help them protect their working relationship with the advertiser
- the affiliate networks want more business and if they deliver good quality leads without complaints from the advertiser, they win
from the affiliate point of view:
- this might not be fair
- but if the affiliate is getting these emails by appealing to 10 year olds who loves cartoons, then these email addresses will not buy anything from the advertiser because the 10 year olds don't even have credit cards
- so promote with this in mind and promote such that it will back out for both the affiliate networks and advertisers --> hopefully then you won't be scrubbed (possible?
)there is definitely a dark side to cpa and affiliate marketing... but just understand that everyone is just trying to protect themselves and save cost (some will do it ethically, some won't)
this is another reason why it pays hugh dividends to have a good working relationship with your affiliate manager!
hope that helps (and hope i am on the right track! please correct if i am not)
Modifying so a pixel only fires 90% of the time is not very hard to do ...
Another put to add, is some aff networks are known to scrub to clicks to make their EPCs and CRs look better than others. Pay attention to the rev when you split test.
Networks are in direct competition with each other which leads to payouts that do not make sense for the advertiser. Any intelligent offer owner knows exactly what numbers he needs to hit for lead acquisition and most times it is not what the networks are paying out. Think you are getting $40+ CPA's for that awesome (insertName) offer... Each vertical differs but I have had discussions with numerous offer owners in the trial(diet/skin/muscle) verticals and every single one of them was scrubbing to a certain extent. I was pretty thrown at first until they explained all the BS they have dealt with when it comes to fraudulent leads and other bullshit. I doubt we will ever see real transparency in this industry especially with the level of competition that exists today.
Originally Posted by bbrock32
Yep , generally the flow is your lander -> affiliate network tracking link -> offer page.
For the conversion to occur users need to hit the offer page but if the affiliate network tracking link is slow some users will never make it to the offer page.
Hence the lower CR based on the network's tracking link speed.
Thanks for the quick reply, that's gold right there! So there is no way for us affiliates to speed up that part of the process?
Originally Posted by kingkong1000
You can complain and try to get a new affiliate domain/link but that only helps in very particular circumstances.
The root problem is their infrastructure, or that of the platform they use (Cake, HasOffers), which is out of their hands as well.
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