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Landing Page Guide (Conversion Rate Tactics) [Part 1] (40)

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What's a landing page?

In general it's the page your potential leads/customers land on when arriving to your site. It's not your homepage generally, but the page you send leads to in order to SELL to them.

ie:
Homepage: http://www.groupon.com
Landing Page: http://www.groupon.com/subscriptions/new

In Affiliate Marketing your landing page is the page where YOUR SELLING SKILLS determine whether you make or lose money. It's the page where you decide what to tell the end user to get them to convert into a lead/sale. The better you are, the more money you make. It's that simple.



Types of Landing Pages

There are a different types of landing pages used in affiliate marketing. They're usually made to capture leads, or make sales. The most commons ones you see are:

1. Full html sales pages
ie: http://jumpmanual.com/new/

2. Fake Blogs
No examples, just picture the blog format as if someone was writing from their own experiences, packed with comments, pictures and more. It's the genuine style landing page.

3. Quick Lead Capture
This type of landing page is used for PPV/Facebook usually, for quick conversions on smaller payout offers.
ie: http://www.eharmony.com/

4. Teasing Lead Capture
Teases you with something, but before you can view it/use it completely you have to fill out your info.
ie: http://www.canoodle.com



Tactics To Increase Your Conversion Rates

1. Hold Their Hand!
Website users and pretty much the whole world want things easy. So if your selling something to someone, make it easy for them! Show them exactly where to go, and how to do it. Think baby steps, and very direct explanations. 1 -> 2 -> 3. (flow chart style)

2. Big Bold Headlines
Keep your headline simple yet creative. You want to capture users attention while demonstrating a key selling point in the headline. Make it clear and simple.
http://www.addictivefonts.com/basic/...big-headlines/

3. Welcome Users From Their Previous Website
A lot of the time you have traffic coming from a select few websites. This is the case when advertising on Google, Facebook, Plenty of Fish, and even PPV. Make your landing page welcome them from there previous site. (This tactic has been a campaign changer for me, increasing my conversion rate by over 30%). The simplest way to do this is to get script that shows the logo of the users previous site, and add it to the top. It can be as simple as "Welcome ' Facebook' Users", or 1 step above is "Free For 'Facebook' Users". Make sure it's clear and using a logo is way better than using the word 'Facebook'.

Facebook doesn't allow their logo on your landing page, so you'll have to get a different landing page up for when you submit your ads. All other traffic sources don't have an issue with it.

4. Whats Your USP?
USP = unique selling point. It's what makes you different from your competition. Even if your promoting dating you need to have a USP. Whats going to make people fill out YOUR lead? Give them a reason, and this is what the unique selling point is for.

5. Have A Campaign Angle
If you've read my other stuff you see i'm always stressing this! -- Separate yourself from the herd with a campaign angle. If your promoting dating, don't just promote dating, take an angle with your campaign which will set you apart and increase your conversion rates. Everyone knows if your the first to get in you'll make the most money. Well in affiliate marketing it's not easy to invent a niche, so you have to invent an angle for an already profitable niche.
No Angle = Meet a lovely women now!
Good Angle = "We're overloaded with women, men signup free this week only!"
*You want to try to demonstrate this angle in your landing page

6. Who's Your Target Market?
Know your target market! This is the group of people your advertising to. Your likely advertising to a very select group of people, and every group of people have different things that appeal to them. So research YOUR target market, and find what what appeals to them. Then base your landing page / campaign angle around that.

7. URGENCY!!!!
Urgency makes sales happen now! If anyone has seen boiler room then you know what i mean. Urgency is used everywhere to make sales. It's not the most ethical tactic, but it's a working one.
There are 2 main tactics i use in my landing pages to create urgency!
A) End dates! --> "Price goes up $100 in 14 minutes"
B) Countdown Script! --> "You only haven 04:59 left"

Find both these scripts here for free:
http://stmforum.com/2011/02/04/steal-7-conversion-rate-boosting-scripts-from-me-free/

[File is temporarily unavailable - we're working to get it back online!]

8. Geo Targeting
Targeting people based on their location can really increase your conversion rates if your in the right niche. You see it used all the time in dating because dating depends on peoples locations, but it can also be used for many other niches.
ie: "Sarah in Dallas, TX won a free iPad" (The Dallas TX in this case would be the geoscript, so everyone viewing the script would see their own location!)

Part 2 of this guide will discuss:
- Different call to action options
- Using the word 'Free'
- Things to definitely NOT include in your landing pages
- How to properly use arrows
- Images, and why pics of faces are good
- Matching your landing page to your offer
- A unique way to significantly increase capturing your own leads
- What colors to use for different niches
- The proper way to test multiple landing pages

Part 2 is here!

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Great Guide Jordan!!

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fuck yaa, awesome guide. can't wait for part 2. My mind is swimming with ideassssssss

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Thanks!
Yeah i hope people refer back to this guide when making their landing pages. Throwing a lot of these ideas into a mix of 3 or so landing pages and split testing will probably give you some good results. Eventually all of this stuff will come naturally when designing

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Some great tips here, thanks!

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Thanks for that. Pretty nice guide.
It's easy to read about it and a little harder to make good landing page. At the moment I'm working on Auto Insurance campaign and I have many troubles how to design landing page and which type of design to use. I saw some landing pages for auto insurance in way of fake news site. But it's not allowed no more I saw on some blog.
Could someone recommend me which type of landing page should I try for Auto Insurance campaign? I know the best thing would be to test all types but my budget is limiting me atm.

Thanks in advance.

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@hippo

I know what you mean, i really can't say there's a specific type of landing page for Auto Insurance that works best. I know some of the most important tactics for insurance is geotargeting, and tracking where your conversions come from! Certain states will perform 10x better than others. So geotarget your headline, and let them know WHY company xxxx has such cheap insurance, the reason to this is what will make the viewer trust you and fill out the form to see for themselves. Simply telling them $20/month insurance won't cut it.

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Thanks for the guide, really useful. Any plan to continue to Part 2?

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Any update when this will be continued...?

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I have never seen this thread! I'm hella happy you bumped it, I just discovered a badass piece of info!

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Is there a part 2 to this thread?

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Can't wait for Part 2! Thank you very much!

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I never ended up doing part2 because this post took some time and people didn't seem too interested. If theirs interest i can do part2, i even have it layed out

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bump for part 2

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i sure want part 2

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I want part2!

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Yes, part2 +1! Thanks!

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+1 for part 2! Come on give it to us! We want it!

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Yes, def. want the part2 . Thanks a bunch...

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+1 for pt 2!

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+1 for part 2 :-)

Thanks

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Another vote for part 2 please.

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part 2 please.

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haha guess I'll be doing part 2 then

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did part 2 come out yet?

Also another question is what do you guys use to build your landing pages ?

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yes - did part 2 come out yet? i would love to read more on "target research"... urls vs. keywords, single kw vs. phrases, many targets vs. very litte targets, more on CTR ecpm etc.

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I got halfway through then paused, i'll have it for next week. PROMISE

@movingshadow your talking specifically for PPV right?

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@stack yes, PPV! :-) thanks and don't hurry...

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If you just advertise on one source like FB, POF etc. then one could use just a static banner but for PPV (multiple targets) it would need this script you mentioned. Do you have it still lying around somewhere?

Oh and, +1 for part 2!

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Interested a lot in part 2

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Part2 is up in the 'Affiliate Marketing' section!

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If you just advertise on one source like FB, POF etc. then one could use just a static banner but for PPV (multiple targets) it would need this script you mentioned. Do you have it still lying around somewhere?

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Sick Guide Stacks !

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I really like the geo-ip ideas.. never thought about implementing this. Gonna try it out :-)

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Great Value Jordan! Where is Part 2?

Thanks in advance
Daniel

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Part 2 is here

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Very helpful guide! I am taking notes - thanks! But the link for part 2 is not working. Hoping to read it soon!

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oops - sorry I got the link to part 2. Thanks again!

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PART 2!!!!!!!!!!!!! please and thank you

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Part 2 is here:

http://stmforum.com/forum/showthread...tics%29-Part-2

I just fixed the link in the original post as well - should work now.


Amy

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