Failed hard at Bizopp Lead Gen PPV (11)

I been sticking to the advice stick to one niche and one traffic source.
Niche: Biz Opp
Offer: SMC (US) Envelope Style (3$ payout lead gen) - http://www.amazinghomeopportunity.com
Demographic: Male 18-30
Targets:
allhiphop.com
mademan.com
datpiff.com
thisis50.com
yardbarker.com
gawker.com
somethingawful.com
slate.com
funnyordie.com
menshealth.com
g4tv.com
collegehumor.com
joblo.com
therugged.com
atom.com
guyism.com

I tried to mix the targets up enough and use a some what generic LP that can work for any type of race.

Landing Pages:

LP1



LP2





CTR didnt even break 1% for both with about 20$ in testing.

I know this isn't some dating ad but I don't know what else to throw in front of a bunch of men besides a sexy girl.

Also I have tried the unemployment angle which is still testing right now but it isn't looking so positive.

Any advice is welcomed.

LOL 20 dollars at testing and you say you failed hard? Sorry but thats just funny... Anyways arent biz opps around 30 to 40 dollars per lead? You just spent 20 dollars on the campaign and you didnt even let each target go to 30-40 so how do you know its not profitable?

i did say it is a biz opp lead gen this is only 3$ payout

Wouldn't it make sense to target people looking for jobs or grants or credit?

Another forum member went down a similar route like you and made a sexy nice looking lander, but it just didn't bridge the gap between the targets and the offer.

I'd advise you to keep things simple.

Find a sub niche like "writers" target writing forums, writing sites, freelance sites.

Use a simple title"Get paid $568/month to Type". Use the same fonts and styles as on the offer page, grab anything from the offer page.

You need to make sure that it looks like the offer page is an obvious second step to your lander. Show an amateur picture of someone holding cash, and maybe someone writing.

as vidivo said def need to at least spend equal to one sale on a testing budget. (edit:doh its a lead gen my bad)

However I see a couple of problems with the ads themselves and your targeting. (not a PPV expert here btw just some thoughts)

First off your targeting way to broad here. People who read mens health, allhiphop, and G4 are going to be totally different types of people and in completely different mindsets.

Narrow down your audience so you can get more out of your testing budget.. A better use of targeting would be for example to group urls like funnyordie.com and collegehumor.com together because they are similar and have a similar audience/age group. Not sure how old you are now but think about yourself.

How did you act, think, talk, when you were 18-20? what were you interested in? What activities did you do? How much money did you make? What type of jobs were available to you? You couldn't drink legally so you probably went to parties etc, only jobs you could get were part-time retail or serving, etc. You probably lived at home, in a dorm, or shitty apartment that reflected your low income. You probably played a lot more video games. You were most likely a college student or working highschool grad.

Same questions as above but change the age to 24-25. Probably a very big difference huh? You may have or will be close to graduating college, you have student loan debts to pay off, you didn't go to college and work an entry level/trade type job, you most likely are in an apartment with a roommates, you can go out and party but your finding yourself with more responsibilities.

See where I'm going here? just a few years in age difference can make for a totally different person. Don't lump sites that appeal to 18 year olds and 30 year olds in the same ad group. they have little in common as far as specific wants and needs.

Sex sells but a pretty girl and a played out "work from home" tag line aren't going to cut it. Maybe try "Tired of that crappy server job? Hate working retail hours? Learn how this clever college drop out ditched applebees and now makes $XXX per day"

or maybe appeal to the fact that many people in their 20's like/wish/want to travel "I made $XXX per day even while backpacking through europe"

NOTE: don't copy those headlines word for word def some compliance issues there, but maybe that will give you an idea out side the box.

Originally Posted by scotchsales

as vidivo said def need to at least spend equal to one sale on a testing budget. (edit:doh its a lead gen my bad)

However I see a couple of problems with the ads themselves and your targeting. (not a PPV expert here btw just some thoughts)

First off your targeting way to broad here. People who read mens health, allhiphop, and G4 are going to be totally different types of people and in completely different mindsets.

Narrow down your audience so you can get more out of your testing budget.. A better use of targeting would be for example to group urls like funnyordie.com and collegehumor.com together because they are similar and have a similar audience/age group. Not sure how old you are now but think about yourself.

How did you act, think, talk, when you were 18-20? what were you interested in? What activities did you do? How much money did you make? What type of jobs were available to you? You couldn't drink legally so you probably went to parties etc, only jobs you could get were part-time retail or serving, etc. You probably lived at home, in a dorm, or shitty apartment that reflected your low income. You probably played a lot more video games. You were most likely a college student or working highschool grad.

Same questions as above but change the age to 24-25. Probably a very big difference huh? You may have or will be close to graduating college, you have student loan debts to pay off, you didn't go to college and work an entry level/trade type job, you most likely are in an apartment with a roommates, you can go out and party but your finding yourself with more responsibilities.

See where I'm going here? just a few years in age difference can make for a totally different person. Don't lump sites that appeal to 18 year olds and 30 year olds in the same ad group. they have little in common as far as specific wants and needs.

Sex sells but a pretty girl and a played out "work from home" tag line aren't going to cut it. Maybe try "Tired of that crappy server job? Hate working retail hours? Learn how this clever college drop out ditched applebees and now makes $XXX per day"

or maybe appeal to the fact that many people in their 20's like/wish/want to travel "I made $XXX per day even while backpacking through europe"

NOTE: don't copy those headlines word for word def some compliance issues there, but maybe that will give you an idea out side the box.

I don't think this would fly on Facebook anymore, so I'll put it out there:

I did some good numbers on a similar lead gen a while back by targeting crappy places to work on Facebook. As in, Circuit City, Best Buy, Target, Walmart, etc. Then you narrow by demographic, target those people using keywords of job titles + employers (as in, "Geek Squad Technician" + "BestBuy") and make a lander that matches each place.

"Hate working for BestBuy? Ready to be your own boss?"

I found this worked well with email submits back then too. Targeted the same way, landers saying like "Special deal for BestBuy employees - Test out the new iPad 2 and get one free! We need qualified opinions from people who work in the industry, etc" - use that at your own risk, the FTC would probably find a reason to jump down your throat over that.

But by taking what Scotchsales said and targeting down like that you can find people who are in the market you want to hit, as opposed to random guys at random ages etc.

This advice may not help you much with PPV but you can probably extrapolate it to the traffic source. I know when I worked at BestBuy when I was younger (*shudder*), there were a TON of forums like BestBuySucks for employees to vent on. Try using branded landers and targeting those sites. You never know.

And for anyone who says "GeekSquad guys may be too tech savvy to have the adware installed" trust me when I say anyone I knew in GeekSquad knew how to boot from a bootable environment cd and that was it. They supply the discs and teach them how to book the thing and run their scripts. /rant

Use traditional rebill-style landing pages for lead gens - just replace in.

Originally Posted by Ryan Eagle

Use traditional rebill-style landing pages for lead gens - just replace in.

Can someone show an example of a bizopp farticle?