Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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What's The best Bidding Strategies For Adwords Campaign? (9)

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I have a campaign that after a few months of optimizing has become quite profitable on just a handful (20) keywords with exact match. Haven't been able to make phrase profitable though. I'm at the point now where it's time to scale and I have 1,000's of potential keywords to add in. I'm currently making a good profit and worried I'm gonna mess this up. Quality score is everything from what I can tell.

My question is .... what should be my approach for bidding and making adgroups etc? Keep going slow or move fast?

FYI... This is my first successful adwords campaign and still trying to figure this out

Thanks Leeches

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Hi Leeches,

QS is (among other things) dependent on how the keywords relate to the content on your page. Are you linking to a landing page with lots of content and would your new keywords be relevant to that?

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I would say content is sparse and yes we are using a landing page. We have various pages but nothing that links back to the home page. The 3 or 4 big keywords we have right now started with a 7 of 10 QS but in few days went up to 10/10. I have been considering doing a sub page for each keyword/adgroup to help with that.

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Yes make the subpages and each adgroup has its own ads/keywords going to specific pages. Do phrase and see what people are searching for using their tool (what terms your ad came up on) and use negatives to eliminate the bad ones.

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Awesome....... Does anyone have bidding strategies when starting a new ad group?

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Start with high bids to get your CTR up for the first few days (just use a daily cap).

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Hi Leeches,

I have found that dumping a ton of keywords into Ad Words all at once is not the way to go, in some cases. Doing this may be a good way to blow a lot of unnecessary money, However, despite saying this, i will often do this to get back some keyword data. The main metric I measure by is cost per conversion. What I have found is that after investing $300 - $500 dollars to get back keyword data, I will remove keywords that cost over $25 to get a Lead (conversion). This will vary for the type of campaign you are running.

If you do have the disposable income to collect some keyword data like this, make sure to create as many themed out specific ad groups as possible to make your data more reliable. If your ad doesn't fully connect with the keyword it is being displayed for and/or your landing page is not a good fit, your cost per conversion could be higher, therefore giving you back unreliable keyword data.

Hope that helps mate

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What I usually do is create one adgroup per keyword, upload thousands of adgroups, and then let it run for several days (with a budget set of course). After that you'll know two important things: what keywords have the most volume and what keywords you have decent quality scores for, starting out. I would go after the highest-volume keywords where it looks like with some optimization I could get my QS above 7, build out pages for all of those, and then using the conversion pixel, see what my CPA is for each of those...Once you've made some money you can try messing around with the long-tail keywords...

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Another way you could do this is test with low bids in a separate account, once you've optimized, move it to the main account and run with high bids.

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