Home > Adult Traffic (NSFW) >

---

After Dark Dating Follow Along [Budget: $100,000] (41)

---

Edit by Zeno: the original images seem to be lost so I have replaced them with the thumbnails/attachments that were linked to the thread... best I could do!

I'm late I know! But I got so inspired by zeno's efforts to run adult on my network & with his permission I decided to give it a go and see what might happen if I have a slightly higher budget:



I'm an international sweeps guy, it's what I specialize in. I've never really dedicated myself to any other vertical. I've spent the past 2 days searching for offers to test on our US adult traffic. Here's what I came up with.

Budget: $100,000 I wish there was that much traffic..

Geo: US

Offers - Network:

• XXX Dating ($4.1) - F5
• JustHookUp ($6) - Affiliaxe.com - 100/leads per day cap
• JustHookUp ($5.3) - MundoMedia

I expect to surpass the 100/leads cap so I need more than one network. Also it's good to a/b test networks for EPCs.

If you guys have any offers you think I should test, let me know, I'll pop them in.

How I came up with the above? I saw peeps running JHU on tube sites - the XXX offer Jaimmie convinced me to run in the following conversation:

[1:46:16 PM] Robert Gryn: Hey - let me know if XXX is up today
[2:36:16 PM] Jaimmie Riley: they are
[2:36:23 PM] Jaimmie Riley: set them live at midnight
[2:37:14 PM] Robert Gryn: are EPCs better than JustHookTheF*ckUp?
[2:37:25 PM] Jaimmie Riley: holy fu*k yes
[2:37:28 PM] Robert Gryn: omfg.

LP:

I chose one LP for now, as I only have a few days, I used the best one statistically determined by mdmfx here. I've also seen it around a lot so figured it's a good bet.

Also, as zeno pointed out a lot of our traffic is mobile and this LP scales well on mobiles.

I've modified the date to display as March 1st, March 2nd etc - Instead of 02 March..

Heck, yes.

Traffic source: My own ad network, ZeroPark.com - Let me tell you a little bit about it.. essentially we have some 3 million domain names on our system, many of which are typo domains. Now in the adult space, imagine someone looking for porn, types in xhamstar.com straight into their browser navbar, we would sell that redirect straight to you, the advertiser. Instead of landing on xhamster, they land on your LP - it's like uber pop-overs, but better! All you need to do is have a sweet LP + offer and let the $$$ roll in.. Also we have NO restrictions on adult LPs (keep it legal though, yeah?) We only verify campaign URLs for malicious content, phishing, hardcore trademark infringement etc..

It's also noteworthy that adult traffic is our biggest vertical.

Goal:Hit $1k/day at a profit by Monday!

How? We've built ZeroPark in a way that you can optimize the crap out of your campaigns, even RON campaigns. In this case I'll be using this list of adult KWs to start a KW campaign, I'll be tracking targets (domains) and pausing non-performing ones.

Tracking: I'll be using my proprietary tracking - so it may look funny to you and/or awesome. Because of the average bid algorithm on ZeroPark tracking costs per target can be tricky in Prosper & CPVLab. When you set a bid of $0.02, you may get a visitor for $0.01 and then for $0.03 - the average will always end up being $0.02 though. This is to allow advertisers to get a taste of the better quality traffic - which is typically more expensive.

Expectations Bidding twice as high as zeno on his US adult ZeroPark campaign, I expect to get a better ROI. Why? Because the typical rule is, the higher your bid, the better the quality of traffic. I'll take a look at the top converting targets later on and see what I was paying for them to see if this rule holds true for adult.

I'll post my first results in a couple of hours, and then once a day until Monday.

Setting up the campaign:

Step 1 - Login to ZeroPark:

Step 2 - Click Create Campaign:



Step 3 - Click Keyword Campaign:



Step 4 - Select Name and Geo:

Step 5 - Click Bulk Add Keywords:



Step 6 - Add this list of KWs:



Step 7 - Set Bid & Destination URL - I used the {target} parameter to pass all domains/targets to my tracking:



Step 8 - Click Save & You're Done!



FYI, at ZeroPark I've made traffic quality a top priority, as such, not only do we try our best to filter out poor quality traffic, but when we do - we still send the visitors your way without charging you. You'll see a significantly higher number of visitors in your stats than you actually pay for on the platform.

I realize this can be a pain when trying to monitor costs per target setting a static CPC in Prosper or CPVLab - so we may switch to only sending you visitors that you pay for.

I'll post an update in around 2-3 hours.

---

Interesting follow-along - looking forward to future updates!

---

I'm about to leave the office to go out drinking and there're some results already.

As I mentioned, you will typically see more traffic hitting your tracking than we charge you for - this is the case now, which skews my actual EPV figures (which you can use to figure out what to set your average bid at in ZeroPark) EPCs and ROIs don't lie as I've built my tracking to accept a {cost} variable from ZeroPark to track exact costs per target.

ZeroPark Stats:


My Tracking Stats:


26.90% ROI so far & the Mundo offer is performing best followed by XXX!


Device/browser stats:



2 conversions on mobile devices, which is great! Proves the offers + LP work for both web and mobile.

It's been just over an hour, so we'll have a ton of data tomorrow. Goes to show how much easier this is than fiddling around with banners

---

Lol xhamstar.com.

Intrigued to see what you can do with your own traffic! I meant to try it out after we met at ASW.... but then there were like 50 things I meant to try after ASW. :-(

Kill it dude!

---

This will be very interesting. Subscribed and good luck

---

AWESOME. I like your tracking system, I want it. I have been playing with bids today with a few bursts of traffic to see how lander CTRs - i.e. is there a clear jump in CTRs with bid/quality. were effected and have been making some new landers.

I have some questions!
1. So is there a new {cost} variable now or is this not yet available to end users?
2. Are you rolling just the one lander?
3. Are you linking on the backend to just those 3 non-mobile offers? I figured it made more sense to split mobile to mobile offers but didn't consider how well the desktop offers might convert mobile users anyway, would certainly simplify things. Damn your higher payouts.

I'm totally going to steal/mod that lander, since it seems to be a proven performer used all over the place. And I'm totally letting your money do some offer testing for me xD

---

Zealous, we're just getting started with our traffic, it most certainly isn't too late! I'm just doing this to show how flippin' easy our traffic source in comparison to all the adult banner exchanges, and other sources in general - I'm building a self-service network, I'm not interested in running campaigns myself as I have other things to work on, like tracking systems :P

I'm glad you like the tracking from first glance - and nice to hear that your CTRs jumped!

To answer your q's:

1) There is a cost variable, does CPVLab/Prosper support this? Or can you use it in another way? We haven't made this public as we're still testing it.
2) Yeah, just that one LP that you see above - if you want me to test another example let me know!
3) I'm linking to just those 3 non-mobile offers which apparently convert quite well on mobile too.

Tip: $6 is street on Affiliaxe.com for LFU! Steal the lander, I'll send you the code if you want ;D

---

Subscribed to your thread and def interested in seeing the results!

Such a great resource to get an inside look into a cutting edge traffic network.

I commend you for stepping up and showing us how it's done.

---

I don't think CPVlab/Tracking202 do support passing of click costs, but good to have that capability anyway for other tracking systems or custom built ones. Btw am still testing the CTR effect, obviously have to wait a bit longer to get enough data at a lower bid, plus with the time difference it's not the most fair test. Would probably be better with two campaigns going but I cbf at the moment.

I just saved the lander, will run the original + my own edit. I should have stolen it at first since it has the javascript questionnaire functionality, would have saved myself some trouble. Looking at your lander stats above its clear the desktop traffic CTR is much less than mobile, I have been seeing this to - quite surprising given the landers are more desktop designed. Although your desktop CTR is clearly better than mine considering for me they have to click a button vs questionnaire here. Suppose there's a reason this style of lander is everywhere. Your backend CVR is noticeably higher than mine which could come from the offer, lander or bid/traffic change, either way it makes me annoyed at my current offer setup. All things considered I might just flag everything and go desktop: JHU, mobile: JHU/Adult Friend Finder Mobile.

---

I appreciate ZeroParks input and teachings here.

But... the budget is unrealistic for most.

What is a realistic daily budget (minimum ) for such learning and data acquisition prior to scaling when a winners found?

Thank you.

---

haha nice! subscribed

---

I have a few more Questions.


"I'll be using my proprietary tracking - so it may look funny to you and/or awesome"

Is this tracking app/dashboard available to those running traffic on your network?


"I expect to get a better ROI. Why? Because the typical rule is, the higher your bid, the better the quality of traffic."

Really? Is this a universal axiom on paid traffic sources?

Thank you.

---

ZeroPark,

Given you made about the same on desktop as mobile you should put two versions of the landers?

iPads , etc seem to be little different than desktops, so I wouldn't worry about how the sites look feel and perform on them.

Thank you.

---

Does using a lander violate the TOS of ZP?

"Additional Restrictions. Domain Owner shall not: (a) edit, modify, filter, alter, truncate, rearrange, add to, or change the look, feel or content of any Landing Page or Search Results Page; (b) host the Landing Page or Search Results Pages;..."

Thank you.

---

Lol Sandy edit your posts instead of reposting. Using a lander is a given, I'm not sure what context that comment above comes from?

---

Its in the ZP TOS for "Domainers"

---

I don't think we are domainers. That may apply more to people who own the domains that are being monetised by ZeroPark, e.g. xhamstar.com. Though it was my understanding ZP owned all these domains. So, maybe that line is in there but not particularly relevant and/or misleading. I'm sure Robert will clarify. In any case, landers are fine, if not required (is direct linking even allowed? never thought about it).

---

is the zeropark tracking platform or ur in-house platform?
it seems very nice!

---

The Zp TOS has terms for advertisers and Domainers.

Yeah I am sure he will be able to clarify all this.

Looks like a great traffic source.

I am unclear on what he charges for the traffic.

---

Is there a way to target mobile only on ZeroPark?

If not, do you know of a good way to send web traffic to the web lander and mobile to a separate mobile lander?

---

Hey sandy! The budget was meant to be a bit of a joke Being the network owner I just topped up my STM test account with the max that I could.

Realistically I see I can spend around $1k/day at around a $0.02 bid on adult in the US alone - having said that we're constantly getting new traffic on our system so that will grow. I reckon a $100/day is a very reasonable budget to test our traffic and find the 'golden nuggets' and root out poor performing targets. If you had $100/day for 5 days, you'd have a winning campaign assuming you'd use good LPs and offers.

The tracking you see is my private tracking. I do heavy display media buys, and other traffic arbitrage - we're finishing it up and are currently building our own AdServer integrated with the tracking to monitor and manage banners. Anyway, I adjusted the platform to specifically handle ZeroPark traffic (mainly monitor costs) as I need to test the quality when we get new sources on board - having said that, if there is demand, I may have a public version made for ZP clients!

In regards to the ROI - I think it's safe to say that on some traffic sources higher bids will bring in higher quality, this is the general rule on domain traffic. I can tell you why in greater detail - most of our traffic has a minimum price (per domain) based on what it used to make when it was parked. What is parking? The general rule in the parking industry is that higher RPMs on domains equate to better quality traffic as Google is simply good at monetizing domain traffic (although their rev-share sucks!) - hence the higher quality traffic is also more expensive on our system as it earned more before it arrived at ZeroPark.

That is why Adult is so hot on our system as it makes pennies on parking and sick returns for our advertisers - this also applies to many other verticals


You're right, that would probably help! I'm strapped for time and don't have the capability to split desktop & mobile traffic at this time - it's a feature we're building within ZP right now so in the future you'll just setup 2 separate campaigns, one for desktop and one for mobile.

Thanks for clarifying this zeno! That's correct, you were looking at the ToS for domain owners that park their domains on our system.

We don't own the millions of domains, we're just like any other parking company that gets the domains & traffic from of our domainer clients and partners. That doesn't change anything for our advertisers though, the domains are on our system and the traffic is available!

It's in-house, although the ZeroPark dashboard is also very nice

In regards to the charges - it varies. Our min price is $0.001 but you'll get very little traffic at this price level even on RON. Tax related traffic can go for up to $1.00 per redirect for example.

The system average bid is $0.0136

---

There isn't but it's a feature we're currently working on.

In regards to splitting on your end, I've done it before just by modifying .htaccess

---

Didn't meant to make you answer that question twice, looking forward to that! Also, HUGE help on the suggestion - thank you!

---

Over night I got some good data in regards to the 3 offers, check it out:



XXX performed really poor.. I've now disabled it and essentially am just running 1 offer from 2 different networks.

ROI: 1.4%

Pretty good considering I've done no optimization!

---

Thank you!

---

I just hope just hookup doesn't become its true form and starts shaving and scrubbing. You better be prepared with other offers.

---

Cheers for the headsup. I've heard the same.. I'll be looking for some backup offers.

---

Hey zeropark, I sent you a pm regarding advertising on ZP. Did you get too many pms that your inbox's full?

---

Hey Zeropark - quick question about RON campaigns, if I run an adult lander do you run this only on adult related domains?

Currently running a targetted campaign and want to open things up a bit by bidding for every adult related domain you have.

---

Hey, yeah it's the weekend and I got a bunch of PMs I'll get around to them come Monday

Any soft adult/dating LPs would be fine on RON campaigns - explicit LPs we will require you to target adult campaigns as we would probably get complaints from our domain partners if there were titties and ass on domains like kidstoyz.biz ;p

I suppose if you wanted to try that you could have some sort of prompt are you 18 years+ before you show anything explicit instead of having the q on the LP like many LPs do.

Best,
Robert

---

Dude your tracker looks unreal.

---

Hey zeropark, could you would you get me an invite to Affiliaxe?

---

I didn't see image on this thread and this http://find-sex.info/kws.txt

---

I'm looking into getting those back online!

(UPDATE: these images aren't actually accessible any more, but Zeropark has very kindly said that if he has time, he may re-create them!)

---

I managed to find the screens and sent them over to caurmen so he could host them on STM, they should be in up in the day to come.

P.S. more follow alongs to come in the next few weeks!

---

Awesome, thanks guys. They we're kkind of crucial to the thread

---

Going up early next week!

---

any word on this caurmen?

---

Sorry about the delay on this - ZeroPark has very kindly provided the images, but a couple of things rather drove a truck through my to-do list over the last week or so.

Will get them up today or tomorrow.

---

Images for this follow-along are back up and running!

And the kws.txt file is attached below:

---

Thanks caurmen - you guys can find all the adult KWs here as well: http://zeropark.com/kw/

---

Home > Adult Traffic (NSFW) >