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Am I getting scrubbed/shaved? (26)
02-27-2013 03:07 PM
#1
2modest (Member)
Am I getting scrubbed/shaved?
When I was direct linking I was at 5% conversion rate.
I have now switched to 100% landing pages. Split testing 5 different lander. Similar conversion rates on all. 50-60% CTR but Still only a 5% conversion rate FROM THE LANDING PAGE CLICKS. Looks kinda obvious too me, but wanted your opinions.
02-27-2013 03:21 PM
#2
dario (Member)
Are you still sending DL traffic too ? Or you just switched all traffic from DL to LP ?
02-27-2013 03:40 PM
#3
julien (Member)
IMHO, the volume is way too low to make an opinion.
http://www.wickedfire.com/affiliate-...-relevant.html

02-27-2013 04:08 PM
#4
julien (Member)
You sent over 2000 clicks to the offer?
Doesn't this mean that your offer/sale funnel is pretty stable?
What does your aff manager have to say about that? Can he share the conversion rate of the other affiliates? Have you tried to split test your offer among several affiliate networks?
Maybe your traffic could be more optimized, it's hard to say without knowing the traffic source and the kind of targeting you're testing 
02-27-2013 04:09 PM
#5
dario (Member)

Originally Posted by
2modest
My biggest concern is that no matter direct link clicks and lander clicks, in other words, only the clicks the networks sees, the conversion rate is similar. not so much worried about optimizing the landers.
Split test DL & LP
(send both DL traffic and LPs' traffic at the same time)
02-27-2013 04:21 PM
#6
nusolutionz (Veteran Member)
also split test different cpa networks..can make a huge difference...i always test different networks first before i optimize Lps etc..
02-27-2013 05:11 PM
#7
2modest (Member)
It's stable, but I'm not content with 5% conversion rate. That's a 25 cent epc on a $5 offer. Besides, I heard quality for the advertiser improves when you use a lander. Which means once I get this locked down. I can stay on the offer and not worry about getting the boot.
Network is peerfly, traffic is facebook, offer is Mate1, demo is UK Male 40+ no interest targeting. AMs will never admit when something is not right. Besides, I can never get a hold of him. Luke is my AM. I believe he's also the owner. Plan is to run a totally different offer on a different network and see if the results are different.

Originally Posted by
julien
You sent over 2000 clicks to the offer?
Doesn't this mean that your offer/sale funnel is pretty stable?
What does your aff manager have to say about that? Can he share the conversion rate of the other affiliates? Have you tried to split test your offer among several affiliate networks?
Maybe your traffic could be more optimized, it's hard to say without knowing the traffic source and the kind of targeting you're testing

02-27-2013 05:12 PM
#8
2modest (Member)
Haha, I tried that. Guess what...4-6% conversion rate at the network. When I run a lander I actually lose money. Direct link is slightly over break even. Just for kicks, I'm going to try that again with these same 5 landers. Will report back.

Originally Posted by
dario
Split test DL & LP
(send both DL traffic and LPs' traffic at the same time)
02-27-2013 05:30 PM
#9
nusolutionz (Veteran Member)
and test different cpa networks..you'll be surprised how much of a difference it can make ;-)
02-27-2013 08:27 PM
#10
naesm (Member)

Originally Posted by
2modest
for anyone who wants to see the landers I'm running. might as well make this a follow along
The ad copy is the same on the other ones
I was running a mature dating offer with Peerfly in January. After about 5-6k in revenue the offer conversions continued to slide. I will not say there was optimizing or scrubbing going on, but I was extremely unhappy with Luke's customer service as well. At first it was because it was during ASW, then I couldn't reach him on Skype, then days in between emails. So I found another network that would appreciate me as a client more. Now $30k in revenue later the same stuff is going on with the new network. Most of them just dont' care. My AM relationship is important to me, and it's very difficult to find good ones, then combine a good AM with a good honest network and that is even harder to find. The only stability I have found is by going direct to advertiser and forming personal relationships with my contacts and definitely the difference between networks on the same offer can be huge. Then the difference between a network and then direct can be even bigger. I had the exact same offer promoting through an aff network that was converting at 2-3% I went direct and it magically started converting at 12-18%.
02-27-2013 09:26 PM
#11
sandyone (Member)
Problem with going direct is pay times.
When one is starting out 30 days is a l o n g time. We are borrowing money, at steep interest rates, by going through a network.
But certainly makes sense when one can go direct to double or triples ones sales.
02-27-2013 09:42 PM
#12
2modest (Member)
I would be willing to run less traffic and wait 30 days for 3-4 times the money. besides cash flow and waiting are there any negatives to going direct?
02-27-2013 11:27 PM
#13
naesm (Member)

Originally Posted by
2modest
I would be willing to run less traffic and wait 30 days for 3-4 times the money. besides cash flow and waiting are there any negatives to going direct?
Yes you are limited by the variety of offers you have access to. You are also held to more strict conversion guidelines. If you don't meet their minimums they will kick you off the offer or not pay you for leads that don't back out. Also, they have introductory payouts that are often times even lower than you can get at the aff networks until you get through the testing phase.
02-27-2013 11:38 PM
#14
2modest (Member)
do they at least give you access to conversion data? do they work with you to improve quality? is it a 1 strike you're out with no payment type of deal?
02-28-2013 03:05 AM
#15
nusolutionz (Veteran Member)
until you start to split test networks there is now way to help you...every time i start a new campaign i split test them between a couple networks...then run it with the best network...optimize LPs.....try to go direct. try to get volume...optimize even more.
and your LP looks like the LPs that everybody is running...try to create smth unique....there is to much text on your lp..try on big fat headline...on the left fake profiles with geotargeted cities...on the right 3-4 UNIQUE (targeted towards your audience...unique selling points..make it clear why your offer is perfect/better for them) bullet points and a good CTA.
02-28-2013 04:49 AM
#16
felores (Member)

Originally Posted by
nusolutionz
also split test different cpa networks..can make a huge difference...i always test different networks first before i optimize Lps etc..
This can be the difference between 100% - 200% ROI ... Has happened to me. And don't choose based on the payout, many times less payout = more profit.
02-28-2013 05:08 AM
#17
nusolutionz (Veteran Member)

Originally Posted by
felores
This can be the difference between 100% - 200% ROI ... Has happened to me. And don't choose based on the payout, many times less payout = more profit.
thats why i mentioned it twice....payout is bullshit....network epc is bullshit...and thats a fact! split 3-4 cpa networks and compare YOUR p202/cpvlab/yourown stats...then go from there. idk if you believe it or not....whenever i run a new campaign i test networks first....and there is always 1 network that does better.PERIOD. it's a fact...but make sure to send enough clicks to every network. 5-8 times the offer payout at least!! to get good data.
if u need additional networks to split test:
adsimlis,neveblue.mundo,c2m, a4d, glispa, (kissmyads for mobile)
02-28-2013 05:40 AM
#18
ewoww (Member)
Nusolutionz, may want to also get in the habit of asking your AMs to send you clicks, leads, conversion rates, epc broken down by anonymous individual/offer level. They can always send you a few to give you a more realistic picture of the offer performance.
02-28-2013 05:56 AM
#19
2modest (Member)
I picked my best converting lander from the 5 and shut off the other 4. removed any branding (logos, offer names)
running 6 offers across 4 networks
Hope to find a winning offer tomorrow. then will shut down all but the best offer. and tweak the lander.
My best lander so far has a 88% CTR after 40 clicks and 7% conv rate. hoping after I shut down the losing offers, the conv rate will go up.
Will update the thread tomorrow.

Originally Posted by
nusolutionz
until you start to split test networks there is now way to help you...every time i start a new campaign i split test them between a couple networks...then run it with the best network...optimize LPs.....try to go direct. try to get volume...optimize even more.
and your LP looks like the LPs that everybody is running...try to create smth unique....there is to much text on your lp..try on big fat headline...on the left fake profiles with geotargeted cities...on the right 3-4 UNIQUE (targeted towards your audience...unique selling points..make it clear why your offer is perfect/better for them) bullet points and a good CTA.
02-28-2013 06:14 AM
#20
sandyone (Member)
Are you POFing or Zuckering for traffic?
02-28-2013 06:20 AM
#21
nusolutionz (Veteran Member)
seen you're campaign when i was spying :-) get the ctr up...and find a good advertiser...and be prepared to compete with the adv and me haha.. directly....blank ur refs with ssl.!
02-28-2013 06:47 AM
#22
2modest (Member)
Running FB. POF was too much micromanagement for me :-P

Originally Posted by
sandyone
Are you POFing or Zuckering for traffic?
02-28-2013 06:50 AM
#23
2modest (Member)
LOL, I just want a small piece of the pie :-P
You sure it was me, could been some random guy who jacked the lander from here. I thought CPV Lab blanked referer? CTR on my best ad is .568 @ .07 cents

Originally Posted by
nusolutionz
seen you're campaign when i was spying :-) get the ctr up...and find a good advertiser...and be prepared to compete with the adv and me haha.. directly....blank ur refs with ssl.!
02-28-2013 10:07 PM
#24
2modest (Member)
UPDATE: Out of my 7 offers and 4 networks, 3 are showing promise. I'm going to run them all for 1 more day just to be sure the stats are significant. Then I'm going to drop down to my best 2 and start optimizing my landers again. I got booted from 2 offers at the same time (i think they are both owned by the same advertiser) for who knows what. All my creatives are clean, my demo 40+ would be considered quality, i don't have the word free or guaranteed on any of my ads or landers and i'm not running any kind of questionable angle. I kinda feel like it was another affiliates doing, so for whoever it was, I'm honored that you find me a threat :P
02-28-2013 10:18 PM
#25
butthole (Member)

Originally Posted by
2modest
I got booted from 2 offers at the same time (i think they are both owned by the same advertiser) for who knows what. All my creatives are clean, my demo 40+ would be considered quality, i don't have the word free or guaranteed on any of my ads or landers and i'm not running any kind of questionable angle. I kinda feel like it was another affiliates doing, so for whoever it was, I'm honored that you find me a threat :P
If it's mate1 owned offers they're just super picky with quality in general.
02-28-2013 10:41 PM
#26
2modest (Member)
It's all right. Both offers sucked anyway. They were the worst performers out of the 7 by a big margin. It also leads me to believe I was probably right to think I was being scrubbed.
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