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Scaling question (1)


02-27-2013 01:08 AM #1 mscimitar (Member)
Scaling question

I've had problems with scaling in the past where I would increase the budget and my CTRs would drop and my CPCs would rise so drastically that I was pushed out of profitability. I was told that my demo sizes were a problem, but now that I fixed that, I seem to be having similar issues.

My question is, at the same time I am increasing the budget, should I also be lowering the bid to counteract the way the CPC acts every time I increase the budget? I would always leave my bid at what it started as, even if the suggested bid was way lower because I would be afraid of tampering with it.


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