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*** Offers SOI VS DOI ? (9)

02-24-2013 09:00 PM #1 mi6430 (Member)
*** Offers SOI VS DOI ?

Hi guys for those of you doing a lot of dating or adult offers, do you find you have better success with SOI or DOI? I do great with SOI. However, payouts are lower than DOI. If I could do the same with DOI than my ROI would double.

02-24-2013 09:18 PM #2 chipmunk951 (Member)

Your ROI isn't going to double unless you are sending targeted high quality traffic in the first place. DOI the user has to opt in another time through a confirmation or something else, so your Conv % is obviously going to be lower.

But the only way is to split test it. If your traffic is really great and targeted DOI might be the better route for you, if not SOI might prevail, but the only way to know for sure is to test it out.

02-24-2013 09:27 PM #3 mi6430 (Member)

My quality for SOI has been pretty good. When I switch to test DOI offers then conversions, as you also stated, drop drastically. Wondering if a Step by Step which also states that they have to OPt-In would help.

02-24-2013 09:38 PM #4 chipmunk951 (Member)

Quote Originally Posted by mi6430 View Post
My quality for SOI has been pretty good. When I switch to test DOI offers then conversions, as you also stated, drop drastically. Wondering if a Step by Step which also states that they have to OPt-In would help.
Here's what I would do if you're really intent on getting DOI to work, try the offer yourself, Sign up and find out at what point the DOI converts, alter your LP/AD Copy language toward that DOI pixel fire step, and keep testing.

02-24-2013 10:36 PM #5 maynzie (Moderator)

Hi guys for those of you doing a lot of dating or adult offers, do you find you have better success with SOI or DOI? I do great with SOI. However, payouts are lower than DOI. If I could do the same with DOI than my ROI would double.
Depends, should always split test both. DOI won't convert the same as SOI, it might convert at half or even less, just split test.

I find that DOI is better for advertisers, seems to stay on offers for longer when I run DOI

02-24-2013 11:13 PM #6 mi6430 (Member)

I completely agree maynzie. I have come to the same conclusion. Its half or less with most offers. What do you do more offen maynzie. SOI or DOI

02-25-2013 02:08 AM #7 wannabe (Member)

Whenever I split test SOI and DOI, EPC is always higher on DOI. That's because my LPs charge up the targets/victims to such an extent that they are willing to smash through all obstacles to sign up and 'bang local bitches'.

Go for DOI if you have targeted traffic + good LP. It's better for the advertiser too.

02-25-2013 03:25 AM #8 joejoechen (Member)

dude forget about SOI and DOI. just focus on the EPC... if it's higher than the other offers you keep running it. If you have done a proper job on your ads and lander, you CANNOT control the offer to sales conversions. So just keep running it until the advertiser say stop, then focus on your back up offer.

ALWAYS have a backup offer so you won't lose money once an offer is paused and you have cheap clicks running through..

02-25-2013 05:23 AM #9 dusklife (Member)

Quote Originally Posted by joejoechen View Post
dude forget about SOI and DOI. just focus on the EPC... if it's higher than the other offers you keep running it. If you have done a proper job on your ads and lander, you CANNOT control the offer to sales conversions. So just keep running it until the advertiser say stop, then focus on your back up offer.

ALWAYS have a backup offer so you won't lose money once an offer is paused and you have cheap clicks running through..
This guy has the right answer.

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