After sending 200+ leads advertiser blocked me (11)
I was was promoting dating offer on FB, DL type no LP.
After 200+ leads in 3 days i received email from my affiliate network that advertiser requested to block me from their offer.
It's the first time it happened to me, and I do not know how to go about it and why it happened, I guess it was because low quality leads or something although traffic came from facebook.
How can you avoid such situations, and what do you do when it happens to you?
Use a lander... DL traffic from FB =/= high quality dating leads*, in fact most would argue any traffic source > DL offer is generally going to give less-than-ideal quality dating leads.
*In most cases.
Originally Posted by zeno
I don't mean a porno star landing page, a regular girls with big tits wear tight shirts
If your ad has any hype and you're promoting via DL, that's asking for trouble...
It usually takes more than a few days to get a true sense of how a particular publisher's leads will perform for the advertiser. You sent 200 leads in 3 days... via DL. I can't blame the advertiser for cutting you off immediately to cover their asses. I would start slowly next time after an initial spurt (20-30 leads) of test data, build a landing page and match your DL performance if you can - longevity is priceless. Build trust.
Originally Posted by redrummr
Start testing similar offers, or pick up where you left off with the same offer on another network. Think in terms of the advertiser, take a look at the site (sign up for it) and figure out how they're making money on their end, then create ads/landing pages/targeting that will qualify the traffic for them.
Originally Posted by kenz
Originally Posted by zeno
But i'm breaking down campaign only after i see conversions on broad demographics
It's clear your targeting simly wasnt converting for advertiser and they asked you to pause the traffic. 200 leads is the average amount of leads for normal evaluation. What advertiser are we talking about?
1) target higher age group demo. 30+ best. in some cases 35+ if you're using fb since you're able to target age group.
2) use LP. it's crucial to AT LEAST maintain quality for most offers. Some offers (or countries) will suck no matter what you do
3) promote to female (no comment from me though coz i haven't been able to make it work, also no time, have alot on my plate already)
TIP: Change another network / ask network to give you another try (make sure you really use a new marketing angle) / change offer / suck thumb and cry over it
Cheers bro
Ultimately the advertiser is looking for leads that will result in a sale of some kind. Even if they are paying you for an email submit, they want to turn that email into a sale, sign-up, download, etc..
Use a landing page that pre sells the offer so by the time the consumer clicks on the actual offer they have already invested some thought into it. You may not get as many sign ups, but you will get higher quality sign ups and this will allow you to keep your campaigns going longer and avoid the annoying blacklist email.
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