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Tips for Staying on Adult Offers (How to Not Get Booted) (13)

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It seems to me that one of the toughest areas of adult dating is not just managing to get profitable, it's the getting profitable AND staying on the offer.

The techniques we love to use rarely deliver the quality of leads that a merchant likes to receive. And that's where the affiliate-merchant relationship often hits the skids.

Here are some tips for staying on offers and delivering better quality than the average affiliate.

1. Optimize on one network, run your prime traffic on another

Okay, maybe a little controversial. Some of you may be familiar with the concept of a feeder network. If an offer is popular and run across multiple networks, you can choose one network for your 'preliminary' traffic to get an idea for a) how the offer is going to convert, and b) whether the merchant likes your traffic.

If the early signs are good, you can then take that traffic to a network with bigger payouts and a better relationship with the merchant. This way you can avoid rocking up to your favourite networks with a crap ton of traffic, only to get kicked off and be forced to run it elsewhere.

The same logic applies to building a direct relationship with the merchant. You want to check your quality through a network before you bother going direct.

2. Market to over the age minimum (and don't cling to the borderlines)

In the adult market, you're typically going to find offers segmented in to three acceptable age demos:

18+
25+
30+

From my experience, you should be very careful that you don't take these requirements too literally.

• Sending only 18-year-olds to an 18+ offer = dangerous.

• Sending only 25-year-olds to a 25+ offer = suicidal.

• Sending only 30-year-olds to a 30+ offer = they better be desperate.

18+ offers usually come with lower payouts by default. This makes them safer to test.

25+ offers are some of the easiest to get culled from and I suggest sending 30+ users regardless of the extra volume you can milk if you push it all the way.

If you're running a 30+ offer, you know straight from the outset that the merchant isn't going to take weak shiz. The key here is in your creatives rather than the age.

When quality is an issue, you definitely want to be using a landing page to screen the traffic. Direct linking means sacrificing your control over quality. Use a drop down qualifier to determine whether a user is over a certain age.

Don't want to lose the underage traffic? Send them to a version that pays by the sale instead.

3. Be careful with your 'No Credit Card Required' promises.

They can bite you in the ass, for obvious reasons.

You will attract the kind of user who waits for pigs to fly through the frozen skies of Hell before spending a dime. These cretins are worthless to the advertiser.

A better way to position your offer is as an 'exclusive preview' of a premium service. Don't shy away from the reality that it costs money. Use that as an incentive to add value to the 'free profile' part.

Failing that, just don't mention credit cards.

4. Use older models

I've seen this tip floating around STM in a number of threads and it's golden.

If you use pics of older women, you will attract older men in to your sales funnel. You will also attract cougar hunters (so keep them in mind for your underage redirect), but there's nothing we can do about that.

5. Bridge your angles properly

I see a ton of campaigns in the adult space where the angle chosen for the banner doesn't match up to the angle chosen on the landing page.

In some cases, it's simply a matter of the angle being dropped once the user reaches the landing page.

"You clicked because you wanted to give some McLovin' to single mothers in London? Great, now follow the same conversion path as our guys in Manchester."

Consistency is important not just for your overall CVR, but for quality too. And by that I mean you can't just make up whatever tickles your fancy about an offer.

Offer X might not have an unlimited supply of single mothers seeking a shag in Town Y, so you don't want to over-promise on your LP. But you don't want to abandon the angle completely either.

One of my preferred tactics is to use the landing page to sell the offer as it is, and use a testimonial from a user who matches my angle demo, as well as a an image that matches it too.

If my angle was single mothers, but the offer is broad adult dating, then my copy will be targeted at the broad general theme, but the examples I use in terms of testimonials/chat pop-ups will be of single mothers. This extends the angle via a more subtle association, without raising false expectations.

6. Remove 'free' from your vocabulary

Free profiles, free registrations, free handjobs, free god knows what... it all helps to convert the lead, but it lowers the overall conversion rate for your sales.

Focus less on the 'free' nature, and more on what the user gets in return.

A lot of affiliates prefer calls-to-action like VIEW PICS over SIGN UP FREE, and with good reason. They have their long-term survival in mind. It's a much safer bet.

7. Qualify the user with rules/laws/requirements

I'm seeing a lot of this recently - in both adult and mainstream dating.

What's the best way to get a user invested in an offer? Tell him he's in hot demand after making him 'qualify' for it.

The bullet pointed rules formula is great because it plays on reverse psychology.

Before 'allowing' the user to sign up for a free profile, you demand that he agrees to certain terms (ideally terms where he's not going to have to think too much). For example, the classic, "Promise not to brag about shagging our women."

Besides doing a good job of pre-selling an offer, the rules LP improves the quality of your traffic. I would guess that establishing an early hold of authority is good for getting users to later hand over their credit cards...

8. Think carefully about your placements

If you are doing a direct buy using a platform like JuicyAds, you want to be very careful about the types of sites that you target with your ads.

If you choose porno tube sites that are littered in the word FREE, with FREE hanging from every orifice, then you have to wonder what type of traffic that site is likely to be attracting. You can take the 'free' out of your creatives, but you can't always take the 'cheap bastard' out of a site's demographic.

Some sites are drawn to poor quality leads because they attract the kind of demographic that either has no money, or no desire to spend money. You can stay on top of this by subId'ing the hell out of your traffic and working more closely with the advertiser to work out which targets are leading to the sales.

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Thanks for the extremely helpful info as usual Finch!

Going to implement these into my first campaign.

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Thanks, I am entering dating this week and this is very informative for my self.

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Dude some real words of wisdom. from a network standpoint this is great info for pubs to many times the issue with dating traffic is the demos they are targeting. 18 year olds may be easier to get but when you flood the offer with them youll get kicked off best way like you mentioned is on lower age demos to blend traffic with older demos that way it backs out becuase honestly most 18 year olds arent going to by into the backend for the dating advertiser.

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This thread was so needed!

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Awesome!

I can confirm from my own experience everything Finch has written above.

Follow these rules and you will have a much better shot at long term profits from adult.

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i definitely learned them the hard way.. newbies can save burning some good monehhhhh!!!

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Great thread, Finch.
In regards to number 6...I've completely removed the word "Free" from my advertising vocabulary, regardless of vertical. It almost always leads to quality issues.

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Don't know how I missed this one Finch, but this is still a massive gem and important knowledge for anyone pursuing adult campaigns. Nothing worse then finally getting profitable and the advertiser ban hammer swings

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Gold again
Thanks

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Great advice

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Hey Finch!
I'm a long time fan of your writings. I have also purchased all your volumes including your latest one. I really respect your advice and experience. So wanted to personally thank you!
I also wanted to invite you to an informal adult meetup for STM members in London before the event. We are doing Tea (We wanted to check out english Tea time!) on Sunday the 8th at 15:00

We are all doing x,xxx rev a day or more in adult. It's super casual and we are keeping it small. It's really to get to know each other before the event. I know everyone there would like to meet you including myself. Tea is on us if you decide to stop by!

Pm me and I will give you details.

MarketOne

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Very informative post finch. These are the ingredients that i was missing in my dating campaign which i started 2-3 days ago. I will make a follow along campaign here within a week & hope guys like you will help me out. Thanks once again for this awesome post. ✌✌

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