chipmunk951 - After Dark Dating Follow Along TJ First Time Adult First Time Mobile :S (13)
chipmunk951 - After Dark Dating Follow Along TJ First Time Adult First Time Mobile :S
Hey Guys, chipmunk951 here with another follow-along! After hitting success in PoF in the last four months, it's time I look at another source/vertical to try out while solidifying my PoF campaigns/waiting for approvals,data collection etc! So I chose mobile adult because a good friend of mine pretty much convinced me to try!
Goals
I mainly just want to learn. Seeing that it's my first adult campaign, and first mobile campaign, it's pretty safe to assume this is going to be disastrous. I don't expect to gain a positive ROI, if I broke even, I would be ecstatic! I mainly just want to learn the ropes.
Offer/Source
Source: TJ
Offer:
Split Testing 4 Offers Total
Wildbuddies $1.60 GBP
BeNaughty $1.90 GBP
Flirt $1.60 GBP
Fling $1.65 USD
Budget
$50-100 / day.
-Reserved-
-Reserved-
Day 1: 2-21-2013
Hey Guys, today will be the first day I have an active campaign and can start posting results!
I’m a huge noob at adult so I have a lot to learn!
So far, I’m set on offers, tracking etc. In the past few days I’ve been reading everything about adult mobile on STM and on other blogs!
What I’ve done today:
Creative+LP
It seems like EVERYONE on adult/mobile is using some sort of mobile rules style LP. I’ve seen one long form and some are direct-linking. I’ve snooped around and grabbed seven different rules style landing pages, going to change some things up on them (mainly remove FREE, typos, etc) and grab some different images from adult boards to test out on the LP.
For creative, I’ve grabbed about 20 different TYPES of images, I’ll have to test them out and see which style gets clicks/convs and I’ll start split testing different images with that image style once I know what works.
Who has a guess on CTR for this image? I'll reveal tomorrow how it did 
I also have to remove a lot of free/no cc required on these images I’m really afraid of getting kicked off offers or having low quality.
LP
I got the STM Mobile Tracker all setup and working correctly, I have seven landing pages that I’m going to test in TOTAL, but for now I’m only redirecting through one, I mainly just want to test the creative at the moment, once the LP gets to 100 click THROUGHS I’ll switch it to another one.
TJ
First time setting a campaign on a new traffic source always makes you feel like a freaking NOOB. Anyways, I don’t really like the interface, but who really does when they’re used to another traffic source? Took me a bit of time getting through the clunky interface, but the second time I make a campaign it should be 200% faster.
I will be targeting the Youporn Footer AD
Campaign Stats
Campaign approval went in a bit late today, ads were approved right as TJ office left work today!
My starting bid is at: $0.527, I’ll have to observe for a while, as you can see what people are bidding and work from that, I decided to aim for hitting at leaset 10% of the traffic. My friend told me that I should try out PornHub footer as the volume is much higher. If my balance doesn’t get to $50 by the end of tonight, I’ll have to switch to PornHub, I did take a look and the top bidder at PH was at $0.4, and lots at $0.3 Range, so that’s something to think about today.
Anyways, the main goal of today is I wanted to see WHICH kind of creative style worked, I have 20 ADS in this testing batch and I hope to narrow down to 3-4 STYLES. Once I’ve got that nailed down, I’ll start working on testing a bunch of Landing Pages.
Here’s a screenshot of the Ad Breakdown and statistics. I’m not sure what CTR I’m aiming for but 1% seems to be a good goal, is that too high? I’m used to PoF, where you can make a profit on 0.1 CTR haha I don’t think that will work on adult, but I’ll aim for anything >0.5% should be decent to breakeven?
When they get to 2-4k Imps (Depending on what time I wake up tomorrow) I’ll cut the ones that have 0-2 clicks.
Moar Stats
My LP Click Throughs Today:
To be honest, I’m not too concerned about this at the moment, there’s so many different styles of pictures I’m using I don’t think it’s even smart to be using the landing page right now, Usually when I make campaigns in PoF I always start out direct linking.
However, I really don’t’ want low quality, as my AM said after I get to 100-150 leads they’ll check and see if I can get a bump and I mainly wanted to use the LP to keep out the <25 crowd. Do you guys start out direct linking?
Anyways, that’s all for today! I’ll be happy when I score the first conversion, I’m already pretty satisfied with the way things are going! Tomorrow I’ll have a better idea on what kind of creative works and I’ll go from there!
Stay tuned for tomorrow!
Day 2: 2-22-2013
Stats In the Morning.
CTR's going down, but that's okay, at 1k IMPs, it wasn't reasonable to expect them to be at where they're at.
Day 2: 2-22-2013
Overall
Spent: $60
Made: $16.5
Net: -$43.5
The first day of purely collceting data and I can say that I’m pleasantly pleased with the results! I even got a few conversions which I’m pretty happy about!
What I’ve done today:
Creative+LP
Yesterday I posted a SS of my creative dashboard with the CTRs, Imps and such. Today, I culled the ones that had <0.3 CTR and put them in a separate folder. I also gathered another 3 images to test, this will be the final testing I do of creative styles before I really start testing the same types of creative just with a different picture or minor tweaks, it’ll be some real split testing!
LP
I have two landing pages I’m going to split test for tomorrow. They’re both rules style LP’s, One is a 2-step rules with a confirm on the age, What CTR’s should I be hoping to attain on adult mobile? I’m guessing anything >30% would be decent!
TJ
Yesterday my good friend told me to try the Pornhub mobile ad zone. Well, I listened to him today and it was crazy. That $60 went down the drain in less than an hour, I’ve never seen such volume before it was insane!
Anyways, not much to report for today on TJ.
Campaign Stats
The ones with the arrow means they scored conversions.
Looking pretty good, I’ll most likely cut the ad at 0.24% CTR, the others I’ll keep testing until I can narrow down to ~6 creatives that are doing pretty well.
Here is the p202 stats.
Not too shabby! Today I was direct linking the offer, hopefully I can put in a split test for tomorrow. I really want to start getting some good data for LP’s!
What to do rest of the night:
Setup 2 Landing Pages in rotation
Pray
Start browsing adult image boards/adult gifs boards for images to use when I start testing creatives.
Thanks! Stay tuned for tomorrow. Any help would be greatly appreciated!
Oh man, my friend just told me that TJ approvals don't work on the weekends 
I spent so much time last night prepping everything for tonight!
Good game! Too used to PoF approvals on weekends.
Subscribed!
Thank you!
2-23-2013
Update! So I can't add funds to my TJ account because the bank keeps declining it because it's from a different country. I went into the bank to clear things up and now it should be okay! The bad thing is that TJ approvals do not work during the weekends, so now I don't have much to work with in terms of gathering data.
What I CAN do however, is gather more creatives and landing pages to test out.
Hopefully i'll have a lot more to report back on Monday.
I uploaded more creatives, 5 specifically, this will be the last of uploading creatives, i'll have to start testing more GIF's from pinporn after i've narrowed creatives down to a single digit number.
As for LP's, i'm going to be split testing two, one is a rules style and one is a short-form LP. I'll paste the results on Monday!
Stay-Tuned!
what aff network are you working with?
Originally Posted by rafael3000
AAO for Fling
TJ In office today! There will be an update tonight!
2-25-2013
Overall
Spent: $51
Made: $15
Net: -$36
Hey Guys! Here’s what happened today.
Stats from TJ:
Boy oh boy, first off, I paused a few ADS today, yeah some might have high CTR, but I’m going to save them for another day. They’re more angled, and do not fit in with my General LP so there won’t be many conversions from them at the moment, but some day when I use their angles, you can bet I’ll be using them!
Stats from P202
I tested all four of these today, F2 and F3 have been removed from the rotation, I’m currently just ST’ing F1 & F4.
I just found out that all leads aren’t having their SUBID’s passed correctly, so there’s a few leads that didn’t show up on here. I guess I’ll need more data to make accurate decisions then. I was originally going to go by 100 clicks per LP before deciding, but I think I’ll need to up it to 200 to get a better gauge.
Where to go from here:
The creatives! All of them have leads but some are better than others. Hopefully I can narrow them down to 3-4 and then I’ll start adding my own twists and creative in to keep a constant 6 and keep it at that.
For landing pages, tomorrow when I wake up I’ll know what to do with F1 and F4, I’ll keep the best one running, and make another one to keep testing.
Currently, 2 Step rules is just a double confirm Rules style LP and F4 is a Short form LP with a CTA on bottom, 4 bullet points below an image. It’s getting decent CTR, I really want to aim for 30% CTR though.
Thanks for tuning in guys!
2-26-2013
Overall
Spent: $50
Made: $21.45
Net: -$28.55
Hey Guys! Here’s what happened today.
Stats from TJ:
You may have noticed I lowered bid down to .384, I still capped the spend pretty quickly, maybe I should lower it some more 
.
Culled two more Ads, down to 6 total. We’ll keep it like that for a while, while I test landing pages The two ads I culled today had decent CTRs throughout the whole period of testing, but they were not converting so well. The two types of ads were “hentai” ads, you know what I’m talking about those simpsons/family guy/ANIME porn ads! Here’s an example of one of the ADS that I culled, they get decent CTR’s so if you angle them properly I think they have potential!
Stats from P202
Today I only tested between F1 and F4, the problem with the tracking is that only 8 out of the 13 leads were recorded today, that’s a whole 5 leads that were not passed through with the STM tracker, so that’s not good I think to remedy this, I’ll just test one landing page a day, so if there are leads, I’ll know they’re all from that LP and I can get a real handle on what LP is doing well. Tomorrow I’ll just go with F4, which is a short form landing page. I’ll need real volume to get some hard data if I want to split test, since 30-40% of the leads are not coming back .
Where to go from here:
For creatives, I’m good with the six that are running right now, I’ll start tracking their CTR’s from LP and cut based on that/ROI within the upcoming days, I also have creatives to replace them incase they go bad.
For landing pages, the short-form LP is getting more success than others. So I’ll keep that going tomorrow I’m going to only test the F4 one, and see how it really performs, as leads keep not being counted in, I really want to make sure that it’s performance is decent, then I’ll start split testing variations of that. I really hope to get the CTR to 30%+, that would be amazingggg!
As for offers, I applied for a couple more, here’s the offer I’m currently running
Fling
And here’s the offer I’m going to test the following day
UpForIt
Stay tuned for more updates tomorrow. Any Help/Feedback would be greatly appreciated!
2-27-2013
I'll update this post tomorrow. Not much happened today, I tried the offer rotater in p202 and it ended up being a mess and rotated to all 5 so i'll just switch the offer to UpForIt tomorrow!
Also I found out my Landing page was blocking the scroll bar for people on iOS and my CTA was showing below the fold, they had to scroll, but it was blocked, DOH. That's why my CTR for iOS was so low <2%. I'll have to read up more on Mobile Landing Pages.
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