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Let's try to conquer facebook - Newbies Step by Step (18)

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Hey guys, wanted to post my first attempt to make some $$$ on Facebook. I have a decent budget that will allow me to properly test all of my campaigns. My plan is to ramp up the bid to get a decent ctr and eventually drive the cpc down. (Pretty sure thats the right strategy in the beginning, if not please correct me )

These are the campaigns I am running. The the first one was approved a half hour ago, the other two were literally approved a second ago. Here is the screen shot for the three campaigns.



Campaign #1 Skin Care
Network: PeerFly
Payout: 31.75
Targets: 233,920 users
who live in Canada
age exactly 40 and older
who are female
who are in the category Beauty Products
Suggested Bid: $2.14 - 5.32 USD

Campaign #2 Id Theft Protection
Network: PeerFly
Payout: 36.75
Targets: 593,780 users
who live in the United States
who live in Florida, Nevada, New Jersey, New Mexico, New York, Arizona, Texas, Utah, California or Colorado
age exactly 45 and older
who are female
who are single
who are in the category Beauty Products or the category Fashion

Campaign #3 Mature Dating
Network: PeerFly
Payout: 6.00
Targets: 276,300 users:
who live in the United States
who live within 10 miles of Birmingham, AL, Fayetteville, AR, Los Angeles, CA, Palm Springs, CA, Colorado Springs, CO, Denver, CO, Greenwich, CT, Daytona Beach, FL, Jacksonville, FL, Naples, FL, Orlando, FL, Atlanta, GA, Augusta, GA, Chicago, IL, Fort Wayne, IN, Baltimore, MD, Boston, MA, Detroit, MI, Grand Rapids, MI, Minneapolis, MN, Kansas City, MO, Omaha, NE, Las Vegas, NV, Charlotte, NC, Cincinnati, OH, Cleveland, OH, Columbus, OH, Oklahoma City, OK, Charleston, SC, Columbia, SC, Florence, SC, Nashville, TN, Austin, TX, Dallas, TX, Fort Worth, TX, Houston, TX, Green Bay, WI or Madison, WI
age exactly 40 and older
who are female
who are single
who are interested in men
who speak English (UK), English (Pirate), English (Upside Down) or English (US)

I am direct linking to the first two offers, and built a lander for the dating offer. Going to setup more ads for each campaign to pick out the winners. Please critique me as much as you can, love constructive criticism Thanks a bunch guys - Will give an update in a few hours!

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First things first, I am 99% confident you will need a solid lander to make anything skin care related work, probably the same with the ID theft. As a general rule of thumb anything with such a high payout and/or that requires whipping out a credit card is going to need a lander. Without a lander you also burn through a lot of cash without getting any conversion data - e.g. you'll spend $100, get 200 clicks to the offer, no conversions, and will call it a write off.

Additionally getting high CTR skincare ads on FB is going to be an Everest to climb as well. Looking at that first screen shot - $1.48 CPC (HOLY SHIT), you will lose a lot of money very fast and have nothing to show for it.

My advice: Ditch the skin care, it's definitely not newbie friendly. I would also ditch the ID theft protection unless you know it's working well and/or have a solid angle on it. Focus on something with a lower payout like the mature dating where there is a smaller barrier to getting a lead. Something that is SOI and converting well (ask your AM) is a better place to start on FB. Additionally, I would lower your bids. I'm not sure what bids you need to get traffic in those demos but I wouldn't be bidding near that if it were me. Frankly a bid of $2.00 scares the shit out of me, but maybe my account history makes my FB experience more gentle.

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Subscribed.

Listen to the voice of experience bizfreak.

Zeno has seen things.

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Thanks for the advice, Zeno. I will get rid of the skin care, and build a lander for ID theft, just to test some more. I have a few angles i would like to try with that. What CTR% do you aim for?

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Ditto everything Zeno said. I would ditch IDTheft too. MatureDating is OK.

As a newbie, you need to get some quick wins, to learn what works and keep your motivation high. FB will give you enough reasons to get demotivated. No need to make more barriers for your success.

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Motivation will never be an issue, seeing the success that you guys are having is priceless, it lets me know that my goals are attainable. I agree with you that I should have started smaller, working on that now. Posting screenshots now. Thanks for your input, it's really appreciated.

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OK, so the experts were right! Definitely learned my lesson for today. Here are the screenshots, if you guys can please tell me what CTR I should aim for, and any other tips, I would really appreciate it. I took a nice loss, but got my first conversion ever in IM. Thanks guys for all of your help.





Tomorrow I will concentrate on strictly dating offers, split testing ads and lps. Maybe try international offers also.

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Just got my second conversion (Dating)!!!! This is awesome, never been this happy taking a monetary loss lol!

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AWESOME bizfreak !!

We get input form the interwebs most successful marketers here.

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Thanks man! I don't get one thing, how do people get their cpc down to like .10? Right now for my dating offer, FB's recommended bid is $1.19 - 2.77 USD - With the payout being $6, profitability is not too realistic in this situation.

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10 cent cpc's? It's all based on supply and demand and Facebook's CPC's prices have been rising every quarter.

My advice is to target a less competitive country than United States. More competition = more expensive clicks. Think about this...in the USA you gotta compete against the big brands, the huge tax advertising campaigns, the other big affiliates. These guys all drive the average prices up.

As for lowering their CPC it just boils down to a higher CTR. Better images, better headlines, and more precise targeting.

But yea good move ditching the skin care & ID protection. I'd ask your affiliate network what countries are good for that offer in non-English speaking countries. Translate your ads and your FB adventures will be 5x easier.

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Thanks, that makes a ton of sense. I need to get into another network, Peerfly doesn't have many international offers. I applied at ClickDealer, and Neverblue, waiting to hear back. Going to get away from the US offers, until I get comfortable and find profitability in the international waters. Will update the thread as soon as I get approved.

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this is my humble tips :
1. ask your AM, which offer outside US that good CR
2. Create FB Campaign not too broad age group (maybe about between 10 years aged group)
3. Submit lot of image ads, don't care about ad copy
4. Watch and monitoring your every single fucking image ads, if there is under 0.150% CTR, just delete!
5. Read this post http://stmforum.com/forum/showthread...le-on-Facebook

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I don't think you will see .10 CPC in the dating niche. As others have mentioned you need to tweak your targeting and the ad itself to drive your CPC down. The recommended bid is good for starting out where you want to pay a higher CPC to get more impressions. But, after you get a good CTR your bid price should continue to go down. At that point you really don't have to worry about what is recommended.

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Update

Upside: The second day was successful, I learned from my mistakes and got my CPC's down. One of my ads averaged out at .15 cpc, which is awesome. Made a small profit, a little over $100.

Downside I have come to a conclusion that Facebook ad department is run by a bunch of morons that have a hard on for affiliates. I couldn't split test ad copy yesterday because as soon as I would submit a second ad, I got an automatic disapproval. I decided to mess with them and uploaded a general picture of a woman's face (closeup), used a generic headline (provided by facebook in their help section) - want a girlfriend? - and a generic two line copy. Submitted it for approval, and the ad was instantly denied 5 minutes later. So I got pissed and emailed them, and got this response:

Hi Alex,

Thanks for following up on this. It appears your ads were mistakenly disapproved. However, they've now been re-reviewed and approved. Sorry for any inconvenience.

Please note that although we approved your ads, these ads will remain paused until you resume them. You can access your ads and change their status at any time by clicking the Ads Manager or "Ads" tab in the Applications menu when you are logged in to your account. Then, to reactivate an ad:

(1) Click on the name of the campaign that contains the ad you'd like to reactivate.
(2) Under the "Status" column, click on the status that corresponds with that ad.
(3) Select "Active" from the drop-down menu
(4) Then click "Save."

You'll have to do this for each ad.

Thanks and have a great day!

Aishra
Facebook Ads Team
Facebook

Everything was fine and I went to bed. I woke up to a F*** Off email from facebook saying:

"We are writing to let you know that there has been irregular login activity on your account. We have investigated your account and believe it has been compromised. The next time you log in, you will notice some steps to help you regain control of your account. As a result of this suspicious activity, we have disabled your payments functionality in an effort to protect you as well as our other users. This means you are currently not able to make purchases on Facebook."

I wrote back to them explaining that everything is fine on my end, and got a reply stating that their decision is final. Basically I can't advertise on there anymore. Kinda ticked off because I could have scaled the campaign into further profitability without question. I am not sure if I will regain access to my account or steps I should take. It definitely taught me a lesson not to rely on one traffic source. My next step is going to entail pushing adult offers via exoclick. It seems like media buying is not nearly as strict as FB, Google, etc. I really don't want to wake up every morning and dread checking my email in fear of losing my FB account. I wrote them another email, if they don't reinstate the account, I don't think I am going to open new accounts, etc. It's not worth the headache.

Can't provide the FB screenshot since I obviously can't log in to the ad manager. Here is the sn of my earnings from CD:



Any input would be very appreciated. Thanks for all of your suggestions, because of them I learned from my earlier mistakes and was able to break into profitability on my second day in the IM world.

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Shit, sorry to hear that man! I think you should go persistently and create more account or go get the account back, check some tips in STM, you may find a way out! Keep it up bro!

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Damn that's a bummer man. Fuck it though, keep your head up.

Use a method (you'll find a lot of threads) on getting a new FB account
Take what you've learned and go kill it on POF.

Edit--just noticed you said you're going into adult. Yet another good choice. You'll enjoy it

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Thanks guys! I'm in the process of trying to get my FB account back, bombarding them with emails, should get an answer by tomorrow. They responded again after their "final" decision, and said they will investigate further. We'll see what happens.

Meanwhile, I just created three landers for the adult campaign. Going to duplicate each one and get them translated into another language, probably german. I already have a bunch of creatives ready to go, so will be launching a test soon. Will update once I get the results.

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