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Rotate offers or make new ads? (5)

02-16-2013 09:09 PM #1 getgreen (Member)
Rotate offers or make new ads?

If I want to compare one offer to another do I have to set up new ads to avoid retro disapproves or can I rotate them in CPV Lab? Any ideas on this? Thanks

02-16-2013 10:52 PM #2 faesthetic (Member)

I would rotate them using CPV lab myself.

02-16-2013 10:59 PM #3 sandyone (Member)

Does rotating approved ads make FB think we are bait and switching?

02-16-2013 11:35 PM #4 zeno (Administrator)

If the rotated offer on the backend is a) compliant and b) still relates to the advert fine, they it should be ok. If you mention a specific product or service in the ad (or have to e.g. dating) and then show something else on the backend, FB will be unhappy if they check, and you are more likely to get people complaining due to ads being misleading.

02-16-2013 11:51 PM #5 getgreen (Member)

Quote Originally Posted by sandyone View Post
Does rotating approved ads make FB think we are bait and switching?
This is what I was worried about.

Quote Originally Posted by zeno View Post
If the rotated offer on the backend is a) compliant and b) still relates to the advert fine, they it should be ok. If you mention a specific product or service in the ad (or have to e.g. dating) and then show something else on the backend, FB will be unhappy if they check, and you are more likely to get people complaining due to ads being misleading.
Good point. Checked my ads - shitty, I mentioned the offer in the copy, going to take note of this for future reference though.

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